Research into Indie Rock and R&B Music By Jade Delaney
Music Video Genre’sI will be researching two genre’s that I think will suit our media group.This will help make the discussion into what genre and what artist we want to look into further; this will be between Indie Rock and R&B.
Indie RockThis is a genre of music that stems from Alternative Rock, it began in the 80’s inthe UK and USA. It is known for being quite low budget however moreimportantly, how diverse this style of music. Indie Rock is known to have manysub-genre’s; like ‘indie pop’. Typical instruments that you would her in this kindof music is: guitar, bass, drums, keyboard and vocals.Recently Indie Rock has become more well known and is heading into beingmore mainstream because of the amount of interest around this genre ofmusic. It is usually associated with places like festivals because it can be quiteup beat and expressive. Mainly young people listen to Indie Rock artists andthere has been a big rise in adverts using Indie Rock music because it is very‘happy’ music at times. This is due to some of the reasons it is becoming morewell known and mainstream.
Rhythm and BluesThis African American music was developed in the 1940’s; it was traditionally usedas a term that marketed urban American Artists but later evolved into a genre ofmusic. It is one of the most influential types of music because it helped shapewhat we know to be ‘Rock and Roll’. Although the music is a combination ofelectric blues, gospel and soul, it was around the 1920s used as a blanket termwhen referring to soul and funk. By the 80s Rhythm and Blues and been shortenedto R&B. Some of the instruments that you might find in R&B music is: drums,double bass, saxophone, horns, piano, organ, electric guitar, vocals andbackground vocals.This style of music has continued to be very popular in society and has evolvedover the years. It has quite a wide rang of people that enjoy the music but mainlyseems to target younger audience. This is because money and power is associatedwith these artists and a lot of young people aspire to have lifestyles like them.
Conclusion These two genre’s have very different takes on music and target two completelydifferent types of listeners. I think that when we make our music video we need to be clear on what genre we are doing and reflect by carefully choosing: shot types, costume, location etc. If we were to choose between these two genre’s of music I would say that Indie Rock would be easier to achieve. This is because it attracts a young audience, it iscontinuously becoming more mainstream and is low budget which is more realistic in terms of producing a successful music video.