1. Clothing from
these shops
however also
Recgonition of the
recognising that
types of bands I
this audience shop
should be including
for more than
in my magazine
clothes, as they are
and what genre to
keen gadget users
be referencing.
and many are even
keener
Talk about photographers,
instruments in reflecting that in
interview opportunities from
the magazine for
Percentage of prosumers.
audience is male
Considered the
The recognition price in comparison
that Social to it’s distribution
Networking is a and the rough
major part of amount of
promotion of disposable income.
products.

6. The Masthead changed from the original as the audience feedback came in. I showed it
to a few people To try and gage what they though of initial planning showing initial
layouts and the above masthead. The main feedback was that they liked the layout
with the “THE” on top of the “ZONE” but they felt the colour didn’t represent the
genre, or was particularly attractive/effective. I then went back to the drawing board to
recreate with a new colour scheme and font style to work best with the colour scheme.

7. I wanted to incorporate a
real colloquial feel as when,
during audience feedback, I
asked why people brought
a magazine, they said to
relax. It was also crucial to
feature a lot of interviews
as this was something
people wanted, discovered
in my audience research.

9. 80%
70%
60%
50%
40%
30%
20%
10%
0%
Male Female

10. The Stereotypical Male
Persona

11. GENDER NEUTRALITY

12. More military
feel may Picture not to
appeal to a provocative
more but still slightly
masculine suggestive
audience
Red creates Word Hot is a
some sexual stereotypically
connotations female word
Quite a Three singled
masculine out articles are
font but still on female
not gender artists
specific
Black and Use of term
white creates Front Woman
colour gender suggests her
neutrality power

13. The common The red acts as a
position of the bold standout
masthead compared to the
adheres to more
brand loyalty as monotone, colo
it is ur scheme that
automatically relies on two
recognisable. main colours.
The positioning of the masthead in the top This front cover was a major influence on the
right corner is a convention of music choice of photo as the image will appeal to
magazines as It doesn’t detract from the men as it oozes sex appeal yet at the same
main artist which can be a selling point, but time doesn’t deter females as the image
is the first thing you look at due to it’s doesn’t show the artist purely as a sex object
positioning and the brand name can also be by showing masses of skin, I tried to emulate
a major selling point. this affect with my own front cover.

14. Miss May was chosen to
represent the emo kids. Her
choice of position and image
was imitating one of the key
target audiences. Her images
weren’t too provocative but
still played on the slightly
suggestive that is a
convention of the “sexed up”
magazine images of todays
society.

15. alice’s wonderland was a more
provocative choice however we
made sure their positions and
clothes weren’t in any way
demeaning. We still recognised
the need for the focus on the
music so chose to shoot in a
location that made the whole
look more casual, a house.
People noted that they liked
exclusives and the whole article
had an “exclusive” feel to it.

16. A double page spread is a big selling point for a
magazine and having a front page for the double page
spread acts as a sort of introduction for the article that
sets the tone, and reassures the audience that this
band is going to be a major part of this issue.
A new trend is seeing magazines offer more
for your money and spreading an interview
across a number of pages especially if it is the
major article in the magazine. My decision to
do this was inspired by the Glasvegas DPS I
analysed in research.

17. The stereotypical layout
offers people the
opportunity to use the
image page as a poster.
Especially in the case of the
girls I tried to choose the
more provocative picture
for the “poster” page as I
felt it would appeal to the
male audience.
The contents is quirky whilst the
layout is simplistic but affective.
The colour choice was to focus on
their sexuality and personalities.
Bold pinks to represent the
stereotypical female sex. And the
blue refers to the male dream of
the perfect ‘girl next door’.

18. Some of the artists featured I tried to maintain some form of
are the ones pointed out as similar style e.g. the strict black and
People also stated that being popular in my white and font styles, therefore people
they wanted the UK audience research e.g. Panic responded to the common theme that
Top 40. Due to our at the Disco and The Foo made the magazine instantly
fortnightly release that Fighters. recognisable.
wouldn't be
appropriate so I
responded with a top
download chart –
converging the print
with the digital.
The use of pull quotes
and call outs of the
articles inside the
magazine
automatically informs
new reaserd of the
tone and can give
instant insights into
what to Referencing the audience feedback a major aspect
expect, therefore people wanted was live music, therefore on the
people know where to contents page I pinpointed and highlighted (with
go and what they want images) an exclusive backstage insight.