Jack Hurst has been working on research for his fashion marketing project, including existing product research, audience research through surveys, and practical research experimenting with design software. He feels his research has gone well and provided insights. His main successes were developing new design ideas and learning software skills. The only limitation was not getting responses from a wider age range. Next steps include continuing practical experiments, learning After Effects, and researching mental health topics for the website content.

1. Diary for FMP
Jack Hurst

2. Week 1 – Beginning 22/02
What have you been working on? (Please be specific and detailed here, explain what element of the project you have been engaged in and what
type of work it is, e.g., research, practical, planning, knowledge based, etc) - you should upload examples of the work here that you can refer to in
the text.
I have completed a pre-proposal, proposal, initial ideas PowerPoint, five skills audit forms and started my research on existing products. For my
existing products, I have found a brand that uses all my aspects, so it is easy to see the whole package work together.
How do you feel about how this work has gone? (Remember, be specific and focus on key areas that you can talk about).
I am happy with my work as I have started off with a lot. I am happy with the basics that I have done to get the project going and planning what I
will do
What were the main successes in the work? (why were they successful? etc).
I would say my main success is coming up with my idea for the project as I have developed the idea in the past couple days. I have been thinking
about the brand, website, products, photos and the advertisements. Having this plan has enabled me to produce a range of possible ideas.
What were the elements that were less successful, or you had difficulty with? (remember to consider why and explain your thoughts).
I would say that the skills audit forms weren't as successful as I had hoped as I got confused on them with the wording, but they aren't as
important as other aspects, so it is okay.
What else could you have done to expand the work, improve the work, etc?
I would say that what I have done is enough for this section as I am still developing ideas and possible aspects to include such as a social media
account.
Action Plan - what is the next step for the project? It could be linked to the activities discussed, fixing something, or moving on to another task.
Next week I am going to develop my research on existing products as I have more aspects to look at such as the photos and locations.

3. Week 2 – Beginning 01/03
What have you been working on? (Please be specific and detailed here, explain what element of the project you have been engaged in and what
type of work it is, e.g., research, practical, planning, knowledge based, etc) - you should upload examples of the work here that you can refer to in
the text.
I have finished my existing product research where I looked at a website, some photos, some products and an advertisement. I then moved onto
creating a form to help with my audience research which I sent out and got 36 replies. With this information, I analysed it in my research
PowerPoint to see how I can develop my project to fit my audience.
How do you feel about how this work has gone? (Remember, be specific and focus on key areas that you can talk about).
I am happy with how my research is going so far as I have been able to expand my knowledge of what I will create by looking at existing products.
I was also able to understand what my audience would by using the form.
What were the main successes in the work? (why were they successful? etc).
My main success was developing my ideas for this project as I now have more ideas for the website and product designs.
What were the elements that were less successful, or you had difficulty with? (remember to consider why and explain your thoughts).
I was less successful on gaining a wider range of ages for my form which would have helped to see what other age groups would have said.
However, the teenage age group was the most important which was the age group that answered.
What else could you have done to expand the work, improve the work, etc?
I could have added some more questions about other aspects of my plans, but I didn't want to make the form too long as people were taking
time out of their day for me.
Action Plan - what is the next step for the project? It could be linked to the activities discussed, fixing something, or moving on to another task.
Next, I will look at secondary research, experiments and possibly some interviews.

4. Week 3 – Beginning 08/03
What have you been working on? (Please be specific and detailed here, explain what element of the project you have been engaged in and what
type of work it is, e.g., research, practical, planning, knowledge based, etc) - you should upload examples of the work here that you can refer to in
the text.
I have finished my existing product research, my audience research and my practical research which have all helped me to expand my ideas and
understanding of what I will be doing.
How do you feel about how this work has gone? (Remember, be specific and focus on key areas that you can talk about).
I would say that my work has gone really well and that everything I have done, has helped me in some way. All of the small and large details that I
have learnt from my research will all have an influence on my work.
What were the main successes in the work? (why were they successful? etc).
My main successes were my practical research as I was able to come up with some new ideas for how I will present the products on my website,
such as the marble background. I was also able to have a go at Adobe Dimensions which I will use for my prototypes when designing my products.
What were the elements that were less successful, or you had difficulty with? (remember to consider why and explain your thoughts).
Overall, nothing has been unsuccessful as I have learnt something from doing them all, such as keyboard shortcuts.
What else could you have done to expand the work, improve the work, etc?
I could have done some experiments with After Effects to learn the basics for my advert as I wanted to use some of those effects. I will then be
able to export the After Effects video into Premiere Pro.
Action Plan - what is the next step for the project? It could be linked to the activities discussed, fixing something, or moving on to another task.
Next, I am going to carry on with my practical research as I have some text to add to explain some experiments. I will also have a look at After
Effects as I want to know the basics before production starts. I am also thinking about doing some subject research on different mental health
disorders so I could use that in my website.

5. Week 3 – Beginning
What have you been working on? (Please be specific and detailed here, explain what element of the project you have been engaged in and what
type of work it is, e.g., research, practical, planning, knowledge based, etc) - you should upload examples of the work here that you can refer to in
the text.
How do you feel about how this work has gone? (Remember, be specific and focus on key areas that you can talk about).
What were the main successes in the work? (why were they successful? etc).
What were the elements that were less successful, or you had difficulty with? (remember to consider why and explain your thoughts).
What else could you have done to expand the work, improve the work, etc?
Action Plan - what is the next step for the project? It could be linked to the activities discussed, fixing something, or moving on to another task.

6. Week 3 – Beginning
What have you been working on? (Please be specific and detailed here, explain what element of the project you have been engaged in and what
type of work it is, e.g., research, practical, planning, knowledge based, etc) - you should upload examples of the work here that you can refer to in
the text.
How do you feel about how this work has gone? (Remember, be specific and focus on key areas that you can talk about).
What were the main successes in the work? (why were they successful? etc).
What were the elements that were less successful, or you had difficulty with? (remember to consider why and explain your thoughts).
What else could you have done to expand the work, improve the work, etc?
Action Plan - what is the next step for the project? It could be linked to the activities discussed, fixing something, or moving on to another task.