The seven principles of persuasion by Dr. Robert Cialdini
Large Format OOH Media (2009)
1.
2. oOh! undertook research to better
understand the relationship between
large format billboards and consumers.
An online national study was undertaken
by SSI (Survey Sample International)
across a sample of 1050 consumers.
The results speak for themselves.
3. Source: SS!, Nov. 2009
How often do you see
large format billboards?
57.8% everyday/several times a week
4. Source: SS!, Nov. 2009
When do you see large
format billboards?
46.2% going to and from work
5. Source: SS!, Nov. 2009
When do you see large
format billboards?
47.1% going to the shopping centre
Source: SS!, Nov. 2009
6. Source: SS!, Nov. 2009
When do you see large
format billboards?
41.2% going to see friends and family
7. Source: SS!, Nov. 2009
Which of the following do you find
the most useful to be advertised on
large format billboards?
72.6% Websites
45.2% Telephone Numbers
8. Source: SS!, Nov. 2009
Of the outdoor advertising products,
which of these do you find the
easiest to read and understand?
59.6% Large Format Billboards
25.9% Bus Shelters
9. Source: SS!, Nov. 2009
Overall large format billboard perceptions
33% billboards remind me of brands/products I
have seen on TV
78.3% find billboards eye catching
39.4% found they give me something to look at
when I am out & about
10. Source: SS!, Nov. 2009
84.1%
agreed Road
Safety
70.8%
agreed Tourism
Research shows that
consumers think your
product is suited to
large format billboard
advertising!
49.9%
agreed
Restaurants 57.9%
agreed
Government
Messages
67.3%
agreed Mobile
Phones
62.8%
agreed
Automotive
67.3%
agreed
Events
