Summer is an important period to communicate. Discover why an out-of-home campaign is a must have.

1. What’s hot about anoutdoorsummercampaign?
Clear Channel summer offer:
5.
3. Your brand where people go: in stations
1.
4. Surf on positive mood states
and adapted consumption patterns
2.
92% of the Belgians stay in the country
on average during summer
We love
outdoor
We are
in a shopping
focused
mind
set.
TV ‘goes
onholidays’,
people are less
likely to watch TV
111From consumer
to shoppers
For every +1°C
increase, beer
consumption
increases by
+1.2% (UK)
Online sales
of sunglasses
increases on a clear
day when there is
lowest cloud cover
1
In the moment
dynamic
messaging
Hyper-local,
personal,
targeting
MOF50&Be Prox 500F1F2
Where
recreational
activities take
place
“Own the Weather”
Mobile
platform
call-to-action
Social
integration
Trigger for
impulse
purchases
Directional
medium to
point out
businesses
“Always On”
engaging creative
messages powered by
real-time data
No better
time than to
be near points
of purchase.
5Updating
messages to
stay relevant
using weather
data.
4Instant access
to a deeper
consumer
experience.
3Tapping into
the mood of
the moment
2
900.000holidays
Belgium#4 destination=
Summertriggersdemand,affectingsales
General consumption
increase by
30%
above average
Drinks & BBQ
sales increase
by 25%
above average
Maximumvisibilityofyourbrand
3x
moremobiledata
consumptionthan
averagewith
festivalsand
summerevents
CCB=18.000
panelsequallyspreadinBelgium
Brussels
+73%
-18% tv ratings
OOH during summer is engaging
Cobra results
6. Back2school
7.
Visitwww.goohsummer.be&call02/641.73.00tobookyouroutdoorsummercampaignnow!!!
Sources: CCBmarketingdepartment
Belgians on the move
Increase ROI with flexible, interactive, creative & digital solutions
MOF50&Be Prox 500
Summerproducts
Combinehigh
memorizationofbillboards
withF1F2proximitysides
Highimpactwith
500powerful
sidesclose
tobeautycenters&
pharmacies,combined
with50uniqueMOF
locations
GoohSummer.be
moresunlight
inJuly&August
5,5 Madditional trips
across the country
70.000
passengers
on a peak
summer day
from & to the coast
2 Mpassengers to the coast
Highvisibilityofyourbrandforalargepublic
In2014= 225 M
passengersinBelgium (+0.8%2013)
July-August
usethewords“original”,“informative”
and“credible”41%
describeitas“enjoyable”44%
findit“suitable”56% oftotalpurchases
areschoolmaterial
76%
reach on
families
with children
Children influenceparents
½planshisschoolpurchasesin August
88%
seeOOHad
aslastad
before
purchase
53%
67%
ofpurchasedecisions
aretakenonPOS
WHAT?