With People & Places, advertisers can choose 2m² panels close to the most favourable sites for their brands to influence efficiently the purchasing behaviour of their target group, from home to the point of interest, in an optimal mindset and in the best context. We develop flexible solutions for them in order to optimise ROI from OOH. This offer is based on geographical and temporal proximity and on the consumers’ advanced profiling. Each case is a unique story and the satisfaction of our customer is a top priority

1. Think
Targeted
2m²
Sources: CCB Marketing, Outsmart UK, Clear Channel Malls benchmark 2004-2012, Neuro-Insight/Adhsel Live Australia
People & Places
The new 2m² targeted solutions by Clear Channel gives the advertiser the possibility to target consumers at every moment
along their consumer journey. Select sides locally (People & Places 1.0), near Points Of Interest (People & Places 2.0),
or near hyper-affinity target groups (People & Places 3.0). Reach specific target groups at the right time,
at the right place and in the best context.
(Post)
Proximity campaigns increase
brand consideration & purchase
Sales uplift
(During)
Overall brand
sales evaluation
Sales uplift
+75%
+35%
67%of buying decisions
taken close to point of sale
Last window of opportunity
60%more likely to buy a brand
if they have seen a poster recently
57% of consumers always or
often make unplanned purchases
People & Places
People
& Places
2.0
People
& Places
1.0
Focus on the right audience at the right place
Flexibility in distance
Choose the distance from your POI50m
2000m
People
& Places
3.0
Regional and local
solutions in ...
Supremacy
Exclusivity
PremiumGolden
Triangle
Premium
...Ghent
...Antwerp ...Brussels
Most economically
active regions
in Belgium
North
South
Optimum/Maximum Proximity
People
& Places
2.0
Min. 2.650 sides incl. proximity selection
Be-Proximity
+
Strong national
coverage
POI POI POI
POI
POI
POIPOI
POIPOI
POI
Pre-defined network of POI/POS by CCB
500 or 750 sides
+
Light national
coverage
POI POI POI
POI
POI
POIPOI
POIPOI
POI
Pre-defined network of POI/POS by CCB
FAMILY CAR
Be where your consumer livesFlexible proximity solutions for your POI
fastfood
Customized and differentiated audience solutions
Choose from our list of affinity criteria
based on lifestyles, consumers’ behaviour,
interests & needs
People
& Places
3.0
Be-Affinity
100% affinity or combined with P&P 2.0
Customized networks
based on affinity target groups
Combine solutions + >>
P&P 3.0
AffinityMass Reach
P&P 2.0
Proximity
+
+19%
Contextual advertisements
are more effective
Use contextual «triggers»
to start your campaign
Increase versus
non-contextual ads