Large Format OOH Media (2009)
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An online survey of 1050 consumers was conducted by SSI to understand perceptions of large format billboards. The results showed that over half of respondents see billboards everyday or several times a week, most commonly while commuting to and from work or shopping. Websites and telephone numbers were found to be the most useful information displayed, and large format billboards were considered the easiest outdoor advertising format to read. Respondents generally felt billboards catch their eye and provide something to look at outside. Various products and services were also deemed well-suited for billboard advertising according to the research.
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Audience questionnnaire analysis
The questionnaire responses showed that respondents preferred a magazine front cover with a single focal image rather than multiple images. Most respondents were female, so the magazine should be designed to appeal more to women. All respondents agreed that a consistent color scheme should be used throughout the magazine rather than different colors on each page. Respondents also thought that the contents page should match the front cover in look and theme. While pictures of the featured music artist were expected, one respondent suggested including a picture of a building, which could potentially be incorporated inside the magazine. Respondents felt strap lines on the front cover were effective if limited in number to avoid too much text.
audience questionnaire analysis
The questionnaire responses showed that respondents preferred a magazine front cover with a single focal image. They also felt the contents page should have a similar look and theme as the front cover. All respondents agreed the magazine should have a consistent color scheme throughout rather than different colors on different pages. While most felt the front cover should feature an image of a music artist, one respondent suggested it could show a building image, which the creator will try to incorporate elsewhere in the magazine design, such as in a double page spread photograph. Respondents also felt front cover strap lines providing relevant information can be effective but not too many which may deter readers.
Advertising creation in outdoor march 2012
The document provides guidelines for creating effective outdoor advertising campaigns. It discusses that outdoor advertising has a brief duration of exposure, so messages need to be simple and easily understandable. It also emphasizes the importance of repetition and frequency to compensate for the brief exposure. Finally, it examines how recall of advertising messages is impacted by distance, with only prominent elements like models being recognizable from far away. Therefore, outdoor ads must use a clear reading hierarchy to guide viewers' eyes to the most important message elements.
ClearChannel / 10 fast facts about outdoor
This document discusses how outdoor advertising connects with large numbers of people as urban populations grow. It provides statistics showing more people now live in cities than rural areas, and cities continue expanding rapidly. The document then summarizes research showing people are still exposed to outdoor advertising as they commute and spend time outside, and that well-designed outdoor ads can entertain and engage people rather than interrupt them like other media. It concludes by noting that major global brands invest heavily in outdoor advertising as it helps build brand awareness and familiarity in a high-frequency manner.
ML scroller study
1. A study evaluated recall values for a double scroller mega-light (ML) display with different holding times. 463 test subjects drove for 20 minutes past the ML display.
2. The study had 5 test locations comparing a static poster, scroller with 5 second holding time, and scroller with 7 second holding time. Results showed a scroller with 5 second holding time increased recall by 92% over a static poster, and 7 seconds by 72%.
3. The scroller with 5 second holding time almost compensated for the shorter holding time compared to a static poster, drawing more attention with its mechanism and displaying two motifs, each having 96% of the recall performance of a static poster.
Outsmart OMA (2010)
The document discusses how out-of-home (OOH) advertising is a clever investment that provides a high return on investment (ROI) according to global econometric studies. It provides examples from Australia showing that OOH delivers greater reach efficiency than TV, improves ROI when used with other media like TV and print, and increases the memory of other advertising by 30%. The Outdoor Media Association aims to promote the OOH industry in Australia.
Mm Ooh
This document discusses outdoor and indoor advertising. It provides an overview of out-of-home advertising including billboards, signs, and transit advertising. It also discusses point-of-purchase advertising in stores. Some key advantages of outdoor advertising are wide geographic coverage and the ability to create high frequency exposure. Indoor point-of-purchase advertising aims to draw consumer attention and increase sales. Effective coordination of advertising and promotional messages and timing is important for both outdoor and indoor advertising.
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Audience questionnnaire analysis
The questionnaire responses showed that respondents preferred a magazine front cover with a single focal image rather than multiple images. Most respondents were female, so the magazine should be designed to appeal more to women. All respondents agreed that a consistent color scheme should be used throughout the magazine rather than different colors on each page. Respondents also thought that the contents page should match the front cover in look and theme. While pictures of the featured music artist were expected, one respondent suggested including a picture of a building, which could potentially be incorporated inside the magazine. Respondents felt strap lines on the front cover were effective if limited in number to avoid too much text.
audience questionnaire analysis
The questionnaire responses showed that respondents preferred a magazine front cover with a single focal image. They also felt the contents page should have a similar look and theme as the front cover. All respondents agreed the magazine should have a consistent color scheme throughout rather than different colors on different pages. While most felt the front cover should feature an image of a music artist, one respondent suggested it could show a building image, which the creator will try to incorporate elsewhere in the magazine design, such as in a double page spread photograph. Respondents also felt front cover strap lines providing relevant information can be effective but not too many which may deter readers.
Advertising creation in outdoor march 2012
The document provides guidelines for creating effective outdoor advertising campaigns. It discusses that outdoor advertising has a brief duration of exposure, so messages need to be simple and easily understandable. It also emphasizes the importance of repetition and frequency to compensate for the brief exposure. Finally, it examines how recall of advertising messages is impacted by distance, with only prominent elements like models being recognizable from far away. Therefore, outdoor ads must use a clear reading hierarchy to guide viewers' eyes to the most important message elements.
ClearChannel / 10 fast facts about outdoor
This document discusses how outdoor advertising connects with large numbers of people as urban populations grow. It provides statistics showing more people now live in cities than rural areas, and cities continue expanding rapidly. The document then summarizes research showing people are still exposed to outdoor advertising as they commute and spend time outside, and that well-designed outdoor ads can entertain and engage people rather than interrupt them like other media. It concludes by noting that major global brands invest heavily in outdoor advertising as it helps build brand awareness and familiarity in a high-frequency manner.
ML scroller study
1. A study evaluated recall values for a double scroller mega-light (ML) display with different holding times. 463 test subjects drove for 20 minutes past the ML display.
2. The study had 5 test locations comparing a static poster, scroller with 5 second holding time, and scroller with 7 second holding time. Results showed a scroller with 5 second holding time increased recall by 92% over a static poster, and 7 seconds by 72%.
3. The scroller with 5 second holding time almost compensated for the shorter holding time compared to a static poster, drawing more attention with its mechanism and displaying two motifs, each having 96% of the recall performance of a static poster.
Outsmart OMA (2010)
The document discusses how out-of-home (OOH) advertising is a clever investment that provides a high return on investment (ROI) according to global econometric studies. It provides examples from Australia showing that OOH delivers greater reach efficiency than TV, improves ROI when used with other media like TV and print, and increases the memory of other advertising by 30%. The Outdoor Media Association aims to promote the OOH industry in Australia.
Mm Ooh
This document discusses outdoor and indoor advertising. It provides an overview of out-of-home advertising including billboards, signs, and transit advertising. It also discusses point-of-purchase advertising in stores. Some key advantages of outdoor advertising are wide geographic coverage and the ability to create high frequency exposure. Indoor point-of-purchase advertising aims to draw consumer attention and increase sales. Effective coordination of advertising and promotional messages and timing is important for both outdoor and indoor advertising.
Postar
This study used eye tracking to measure visibility hit rates for poster panels across different environments from both driver and pedestrian perspectives. Over 90 participants had their eye movements recorded while viewing over 300 scenes from roadside, retail, and tube/rail settings containing poster panels. Hit rates varied significantly based on factors like viewing distance and panel orientation. Standardizing for these properties allowed for more direct comparisons of visibility across panel types and locations. The results provide a comprehensive dataset on outdoor poster panel visibility.
Poster audience research
The document discusses research posters and their audience. Effective research posters should be designed to clearly communicate the purpose and key findings of the research to both specialist and non-specialist audiences in an engaging visual format. The use of graphics, highlighting of conclusions, and avoidance of dense blocks of text can help ensure research posters are accessible and informative to all potential conference attendees.
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Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
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Billboards
Clear Channel billboards have a unique format which makes them the perfect signs for advertisers to Communicate about their brands in order to stay top of mind in the consumer’s head. Clear Channel billboards named More O’Ferrall are available in 36 or 16 m², separately or combined.
Move
MOVE is Australia's first national industry-wide audience measurement system for out-of-home (OOH) media. It is a web-based interactive planning tool that measures audiences of all major OOH environments like roadside, airports, railway stations, buses, trams, and shopping centers. MOVE uses a sophisticated design based on comprehensive transport and traffic models to track people's travel patterns and allocate audiences to over 67,000 outdoor advertising faces based on their location, size, orientation, and illumination. It introduces a new currency called Likelihood To See (LTS) to report the probable audiences exposed to an ad, rather than just the total potential audiences.
Route 1
This document summarizes an early study from 1995-1996 that was the first in a series conducted by Birkbeck College to measure the visibility of outdoor advertising poster panels for drivers and passengers. The study used eye tracking equipment to record subjects' eye movements as they viewed photographs of road scenes for 6 seconds each. Hit rates for noticing poster panels of different sizes (6, 48, and 96 sheets) were measured across three road environments (Arterial, Residential, Shopping) to assess how factors like panel size, environment, and driver vs. passenger viewpoint affected visibility. Preliminary results found hit rates generally increased with larger panel size and tended to be lower in Shopping environments. Hit rates also decreased with greater distance from the road
What's hot about an outdoor summer campaign?
Outdoor summer campaigns are effective for several reasons:
1. People are in a shopping mindset during the summer and seek out recreational activities where branding can be exposed.
2. Weather positively impacts consumption - on sunny days online sales of sunglasses increase and beer consumption rises with temperature.
3. Clear Channel's summer offer allows brands to reach people where they spend time outside through stations across Belgium.
Advertising creation in outdoor march 2012
The document provides guidelines for creating effective outdoor advertising campaigns. It discusses that outdoor advertising has a brief duration of exposure, so messages need to be simple and easily understandable. It also emphasizes the importance of repetition and frequency to compensate for the brief exposure. Finally, it examines how recall of advertising messages is impacted by distance, with only strongly anchored visual elements like people being recognizable from far away. Therefore, outdoor ads must use a clear reading hierarchy to guide viewers' eyes to the most important message elements.
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Out-of-home is the last true broadcast medium. We drive mass reach in a high impact yet cost-effective manner, delivering brands' messages directly to consumers.
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This document provides tips for outdoor advertising such as billboards and transit advertising. It suggests considering whether the ad is headline-driven or visual, using the medium effectively with quick visuals, breaking conventions to stand out, knowing the target audience, and ensuring the ad is interesting, relevant, unique and allows extensions.
O A A Brand Science Econometric F M C G & Retail Studies 2009
1) Outdoor advertising is found to be as effective as television advertising for retailers based on an analysis of multiple studies, generating similar incremental sales revenue per pound spent.
2) When production costs are taken into account, outdoor advertising is found to be the most efficient medium for retailers.
3) The analysis found that as outdoor advertising spend increases as a proportion of total advertising spend, the efficiency and carryover effects of not just outdoor but other media like television and print also increase significantly.
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Outdoor/ambient media is just as important in today's recruitment media landscape as ever before, as more people are spending more time out of home.
Why Outdoor-2016
Outdoor advertising engages many consumers who notice billboards while traveling. Over 90% of U.S. residents who travel in vehicles notice some form of outdoor advertising. Of those who notice ads, over a quarter talk about the ad or product with others, over 20% visit the advertiser's website, and over 30% use online search to find information about the advertiser. Outdoor advertising reaches consumers in the same half hour as many purchase decisions are made, showing it can influence consumers in real time.
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With People & Places, advertisers can choose 2m² panels close to the most favourable sites for their brands to influence efficiently the purchasing behaviour of their target group, from home to the point of interest, in an optimal mindset and in the best context. We develop flexible solutions for them in order to optimise ROI from OOH. This offer is based on geographical and temporal proximity and on the consumers’ advanced profiling. Each case is a unique story and the satisfaction of our customer is a top priority
Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
A Honda dealership in Lehigh Valley, PA ran a two-month outdoor poster campaign to boost sales of certain Honda models that were below expectations in the area. The campaign featured 10 billboards over March and April with messaging about competitive lease prices. A post-purchase survey found that 4.41% of recent buyers came in because of the posters, estimated to be 8 cars worth $24,000 in gross profit. With campaign costs of $5,693, the dealership saw a 322% return on investment over the one-month period.
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Postar
This study used eye tracking to measure visibility hit rates for poster panels across different environments from both driver and pedestrian perspectives. Over 90 participants had their eye movements recorded while viewing over 300 scenes from roadside, retail, and tube/rail settings containing poster panels. Hit rates varied significantly based on factors like viewing distance and panel orientation. Standardizing for these properties allowed for more direct comparisons of visibility across panel types and locations. The results provide a comprehensive dataset on outdoor poster panel visibility.
Poster audience research
The document discusses research posters and their audience. Effective research posters should be designed to clearly communicate the purpose and key findings of the research to both specialist and non-specialist audiences in an engaging visual format. The use of graphics, highlighting of conclusions, and avoidance of dense blocks of text can help ensure research posters are accessible and informative to all potential conference attendees.
Posterscope Guide to Convergent Out-of-Home Belgium 2014
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Billboards
Clear Channel billboards have a unique format which makes them the perfect signs for advertisers to Communicate about their brands in order to stay top of mind in the consumer’s head. Clear Channel billboards named More O’Ferrall are available in 36 or 16 m², separately or combined.
Move
MOVE is Australia's first national industry-wide audience measurement system for out-of-home (OOH) media. It is a web-based interactive planning tool that measures audiences of all major OOH environments like roadside, airports, railway stations, buses, trams, and shopping centers. MOVE uses a sophisticated design based on comprehensive transport and traffic models to track people's travel patterns and allocate audiences to over 67,000 outdoor advertising faces based on their location, size, orientation, and illumination. It introduces a new currency called Likelihood To See (LTS) to report the probable audiences exposed to an ad, rather than just the total potential audiences.
Route 1
This document summarizes an early study from 1995-1996 that was the first in a series conducted by Birkbeck College to measure the visibility of outdoor advertising poster panels for drivers and passengers. The study used eye tracking equipment to record subjects' eye movements as they viewed photographs of road scenes for 6 seconds each. Hit rates for noticing poster panels of different sizes (6, 48, and 96 sheets) were measured across three road environments (Arterial, Residential, Shopping) to assess how factors like panel size, environment, and driver vs. passenger viewpoint affected visibility. Preliminary results found hit rates generally increased with larger panel size and tended to be lower in Shopping environments. Hit rates also decreased with greater distance from the road
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Outdoor summer campaigns are effective for several reasons:
1. People are in a shopping mindset during the summer and seek out recreational activities where branding can be exposed.
2. Weather positively impacts consumption - on sunny days online sales of sunglasses increase and beer consumption rises with temperature.
3. Clear Channel's summer offer allows brands to reach people where they spend time outside through stations across Belgium.
Advertising creation in outdoor march 2012
The document provides guidelines for creating effective outdoor advertising campaigns. It discusses that outdoor advertising has a brief duration of exposure, so messages need to be simple and easily understandable. It also emphasizes the importance of repetition and frequency to compensate for the brief exposure. Finally, it examines how recall of advertising messages is impacted by distance, with only strongly anchored visual elements like people being recognizable from far away. Therefore, outdoor ads must use a clear reading hierarchy to guide viewers' eyes to the most important message elements.
The 5 things you need to know about OOH
Out-of-home is the last true broadcast medium. We drive mass reach in a high impact yet cost-effective manner, delivering brands' messages directly to consumers.
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This document provides tips for outdoor advertising such as billboards and transit advertising. It suggests considering whether the ad is headline-driven or visual, using the medium effectively with quick visuals, breaking conventions to stand out, knowing the target audience, and ensuring the ad is interesting, relevant, unique and allows extensions.
O A A Brand Science Econometric F M C G & Retail Studies 2009
1) Outdoor advertising is found to be as effective as television advertising for retailers based on an analysis of multiple studies, generating similar incremental sales revenue per pound spent.
2) When production costs are taken into account, outdoor advertising is found to be the most efficient medium for retailers.
3) The analysis found that as outdoor advertising spend increases as a proportion of total advertising spend, the efficiency and carryover effects of not just outdoor but other media like television and print also increase significantly.
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Outdoor/ambient media is just as important in today's recruitment media landscape as ever before, as more people are spending more time out of home.
Why Outdoor-2016
Outdoor advertising engages many consumers who notice billboards while traveling. Over 90% of U.S. residents who travel in vehicles notice some form of outdoor advertising. Of those who notice ads, over a quarter talk about the ad or product with others, over 20% visit the advertiser's website, and over 30% use online search to find information about the advertiser. Outdoor advertising reaches consumers in the same half hour as many purchase decisions are made, showing it can influence consumers in real time.
People & Places - Proximity, flexibility & affinity
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The document is Posterscope's 2016 Out-of-Home Marketplace, an annual media guide providing details on the Belgian and Luxembourg Out-of-Home advertising markets. It includes sections on OOH trends, audience data, investments, environments, developments, and contact information for Posterscope in Belgium.
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This document summarizes research on the design features of several magazines. It finds that the magazines all use vibrant colors and bold text on their covers to draw in potential consumers. Imagery is also important, with covers featuring icons familiar to their target audiences. The document concludes that these aesthetic elements are essential for attracting a wide range of readers both within and outside the intended demographic.
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Who watches this crap, anyway?
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
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Get admission in various courses and boost your employment opportunities.
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Large Format OOH Media (2009)
- 2. oOh! undertook research to better understand the relationship between large format billboards and consumers. An online national study was undertaken by SSI (Survey Sample International) across a sample of 1050 consumers. The results speak for themselves.
- 3. Source: SS!, Nov. 2009 How often do you see large format billboards? 57.8% everyday/several times a week
- 4. Source: SS!, Nov. 2009 When do you see large format billboards? 46.2% going to and from work
- 5. Source: SS!, Nov. 2009 When do you see large format billboards? 47.1% going to the shopping centre Source: SS!, Nov. 2009
- 6. Source: SS!, Nov. 2009 When do you see large format billboards? 41.2% going to see friends and family
- 7. Source: SS!, Nov. 2009 Which of the following do you find the most useful to be advertised on large format billboards? 72.6% Websites 45.2% Telephone Numbers
- 8. Source: SS!, Nov. 2009 Of the outdoor advertising products, which of these do you find the easiest to read and understand? 59.6% Large Format Billboards 25.9% Bus Shelters
- 9. Source: SS!, Nov. 2009 Overall large format billboard perceptions 33% billboards remind me of brands/products I have seen on TV 78.3% find billboards eye catching 39.4% found they give me something to look at when I am out & about
- 10. Source: SS!, Nov. 2009 84.1% agreed Road Safety 70.8% agreed Tourism Research shows that consumers think your product is suited to large format billboard advertising! 49.9% agreed Restaurants 57.9% agreed Government Messages 67.3% agreed Mobile Phones 62.8% agreed Automotive 67.3% agreed Events
- 11. SoOh! whether you are after…
- 12. Big Brand Presence Brand Status Brand Positioning Directional