Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
"Rise of the Social Business" - Customer Engagement Network Forum, March 2013SXSELondon
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What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
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Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
"Rise of the Social Business" - Customer Engagement Network Forum, March 2013SXSELondon
Technology is changing the way we interact both with our peers and with the brands we use, but how can companies keep on top in the face of the information revolution? In an ever-changing landscape, how are brands cutting through media over-saturation and shortened attention spans to bring their products & services to the right audience? How do you interact with your customers in totally different and more engaging ways? What personalities do you need to bring in to your business? What changes are we like to see in the next few years?
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
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Our attention spans have been stretched and sliced over the last few decades as more and more way to communicate have been adopted. My talk here looks at some of the measurements we have of our marketing activity and what could possibly come in the future
Google Trends, Grammarly, Content Audit, Prowly and many more.
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Team Down Under - Assignment 2: Technology Entrepreneurship Commercial Venture Lab 2012.
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See the presentation here.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
At Valtech's latest breakfast meeting, Jonathan Astor (Social Business Director) presented Valtech's stepwise approach to building a social business strategy. In this presentation you will also learn from Chr. Hansen's first hand experience. Interested in knowing more? Please contact jonathan.astor@valtech.com
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Your LinkedIn Success Starts Here.......SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
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strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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3. GENDA
26
Why do brands have to listen to the social?
What is social listening?
What makes DAZIKZAK different?
NOW. IT’S TIME.
Listen To Your Social.
4. 1. WHY DO BRANDS HAVE TO LISTEN TO THE “SOCIAL”?
5. 1. Why do brands have to listen to the “social”?
GLOBAL Social landscape
Jan 2017
Source: We’re social 2017
7,476 Million
3,773 Million
50%
2,789 Million
74%
6. 1. Why do brands have to listen to the “social”?
VIETNAM Social landscape
Jan 2017
Source: We’re social 2017
94,9 Million
46,0 Million
50,0 Million
53%
92%
Almost half of population
7. 1. Why do brands have to listen to the “social”?
88%
Customers are
influenced by reading reviews.
On average, 1 social customer will tell
42 other people about the company
“Social” is leading decisions
Social customers are no longer listen to brands’ messages.
They listen to their peers. The social empowers voice of customers.
Listen customer conversation. Find customer insight.
9. Statistic
Forum
News
Social
network
2. What is social listening?
Filtering & analyzing data
Collect conversations
Social listening is the process of monitoring digital conversations to understand what
customers are saying about a brand and industry online
10. 2. What is social listening?
1. Discovering customer insights
2. Crisis management
3. Measuring campaign performance
4. Benchmark with competitors
5. Ranking a page, influencers etc.
6. Online customer support
Using SOCIAL LISTENING for
12. 3. What makes DAZIKZAK different?
DAZIKZAK is
Built and Settled totally by Vietnamese with Artificial Intelligence - Machine Learning and
Natural Language Processing
A Native Vietnamese Speaker
Measure sentiment of each entity and aspect of each entity.
Training the machine to make the system understand deeply about each industry language.
Reduce the human resources to verify.
An each Industry Professional
Unique crawler algorithm featuring a large, deep and high-quality coverage of data
sources for each particular industry.
A Smart Sorter
13. United States
46%
United Kingdom
12%
Canada, 7%
Germany, 7%
France, 5%
Russia, 2%
Netherlands, 2%
Spain, 1%
Israel, 1%
Others, 19%
English-based
Source: SMM Tools and service report 2016
0
20
40
60
80
100
120
140
160
Paid Paid/ Free Free
160
22 18
3. What makes DAZIKZAK different?
Social Listening tools market is dominant by English-based ones.
• 80% of Social Listening tools are Indo-European Language group, especially English-based occupied 65%.
• Total number of Social Listening tools are approx. 200.
A Native Vietnamese Speaker
<Social Listening Market | Worldwide>
14. 3. What makes DAZIKZAK different?
Almost adapted from oversea
system
Issues of existing social listening
Case 1: Vietnamese non accent
“Toi nay da mat niem tin vao san pham cua cong ty
nay. Bao la khang nuoc nhung khi mang den trung tam
bao hanh kiem tra lai phai ton tien thay phu kien.”
Case 2: Vietnamese slang
“Mua nó, lơ tơ mơ là SML”
“Truất, quất đi mại”
“Ad cứ thả thính như vầy, sao chịu nổi”
Can Not understand well about Vietnamese language.
A Native Vietnamese Speaker
15. 3. What makes DAZIKZAK different?
DAZIKZAK
DAZIKZAK SPECIFIC/DIFFERENT DICTIONARY FOR EACH INDUSTRY
• Not miss any pieces of conversation which talk about your brand
A Native Vietnamese Speaker
Positive
Non Sentiment
Product name
“ Cả cái xe ô tô đó bị tông nát đầu
thế kia cơ à :O”
“ Chiếc kia mới nhìn ngon phết! ”
“ Cả cái xe ô tô đó bị tông nát đầu thế kia cơ à :O”
“ Chiếc kia mới nhìn ngon phết! ”
16. 3. What makes DAZIKZAK different?
• Many discussions about your brand on internet (SNS, News,
Forum)
• Engagements of discussion on internet
Raw & complicated data
What you have What DAZIKZAK does
Selected data (No spam, No Ads)
A Smart Sorter
Talk about
brand
Talk about
brand Talk about
brand
Ads
Ads
Ads
Ads
Ads
Spam
Spam
Spam
Spam
Spam Talk about
brand
Ads
Spam
Ads
Spam
Unique crawler algorithm featuring a large, deep and high-quality
coverage of data sources for each particular industry.
DAZIKZAK
DAZIKZAK
Talk about
brand
Talk about
brand
Talk about
brand
Talk about
brand
• Crawler the database on Facebook – the most
active SNS in Vietnam.
• Custom crawler database on websites, forums.
17. 3. What makes DAZIKZAK different?
Content data collecting
Eliminate
Spams content
Data classification
Auto Sentiment
analysis
Data screening
Specific industry
dictionary
Irrelative
comment
Very positive Positive
Non
sentiment
Negative
Very
negative
NLP
A Native Vietnamese Speaker, An each Industry Professional and a Smart Sorter
DAZIKZAK | PROCESS
18. Let’s meet and talk
Check out on: https://dazikzak.com/
Let us know how we can help, or schedule a demo of our services. Talk soon!
Diem Ho(Ms.)
(+84)972337374
diemho@flix.top
Phuong Pham(Ms.)
(+84)909297155
phuongpham@flix.top
Nhan Nguyen(Ms.)
(+84)909804178
nhannguyen@flix.top