Slides used in workshop session C1 on " Vertical Learning Environment to Community Portal" at the IWMW 2003 event held at the University of Kent on 11-13 June 2003. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2003/sessions/#workshops-c

1. Institutional Web Management
Workshop 2003
Supporting Our Users
Steve Musgrave
13th
June, 2003

2. Vertical Learning Environment
to Community Portal

3. project vision
‘A resort that has been
reshaped physically and
spiritually and represented
as a major visitor
destination of national and
international status.’
Sea Changes Report

4. a need for regeneration
- Once –
• Blackpool –Prototype Holiday Experience
• Combined Seaside Resort with the World’s Best Entertainment
and Amusement
• Attractive Accommodation and Leisure – Accessible, Affordable,
Popular and Successful
- Now -
• More Competitive Leisure Environment
• High Unemployment and Seasonal Dependency
• Lack of Recent Town wide Investment
• Decline in Visitation, Marred National Reputation
• £74 Billion UK Tourism Market (2001), only £0.56 Billion Spent
in Blackpool and falling
28%30%UnskilledDE
22%34%SkilledC2
28%28%SupervisoryC1
22%8%ProfessionalAB
UKBlackpoolMarket

5. • Holistic Approach – Totality of Experience
• Quality as the Universal Driver- ‘Embedding a Culture of
Quality’
• Gaming Fundamental to Faster Implementation
• Internationally Scaled Transformation - A National Priority
• In Partnership with Local, Regional, National Government,
Institutional and Private Stakeholders
• Regenerate Blackpool’s Unique Tourist Assets
the elements of a solution

10. Computer
Animate
Illuminations
Search Lights Media Canopy Sky Lasers Media Kiosks Light Towers

12. the scale of the impact
• Powerful vision-totality of experience.
• Scale of transformation and impact must be
regional, national and ultimately international.
• Embedding a culture of quality.
• A regional and national policy priority.
• Benefits and improvements for local residents.

13. considerable economic impact
• Employment:
– Construction would create 1,250 jobs (FTE)
– 20,000+ direct jobs on site in the new development
– 12,250 jobs created or safeguarded as a result of additional
multiplier impacts;
– Overall net impact: 33,500+ jobs supported as a result of the
Masterplan

14. Fifteen Billion Pounds over
Twenty Years

15. Gaming

16. Vertical Learning Environment
to Community Portal

17. Blackpool Interactive Grid

18. Broadband Interactive Grid

19. Vertical Learning Environment
University
College
School
Learning
Resources
PDP

20. Portal
Portal
Education
Health
Council
PrivateSector

21. Infrastructure

22. City Learning Centre

23. College/Council Collaboration
Granada
Learnwise
Users Users
Fretwell Downing
EBS
Council College
Schools

24. Regional Broadband Consortia

26. CETIS
http://www.cetis.ac.uk
cetis
DeploymentVLE Component
Library
Component
SRS Component
Message
Server/ESB/MO
M
Directory Service

27. CETIS
http://www.cetis.ac.uk
cetis
Vertical Integration
Multi-
Institutional
Learning Object
Repository

28. eDUCATION Environment
Local
Regional
National
VLE
MLE Institutional
Portal
Community
Portal
Yorkshire
Forward
NW
eRepository
College
On-Line
JORUM
UK-online