Gamification Intro for Content Strategy
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Gamification Intro for Content Strategy
Sep. 7, 2011•0 likes•12,039 views
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Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists. This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations. Enjoy.
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Gamification Intro for Content Strategy
- 60 % improvement in revenues from one month to the next.
- Social media program?
- User Experience (UXD)?
- Clear vision and objectives – with KPIs – for what you hope to accomplish through Gamification?
- The vision includes post campaign/program “then what?” scenarios/program.
- Commitment from executive sponsors and key stakeholders?
- IP, Copyright, Ownership
- Advertising Laws
- Employment Laws
- Privacy Issues