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My starbucks rewards - Gamification in customer engagement - Manu Melwin Joy

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My Starbucks Rewards™ is one way in which TSPL endeavours to reward and thank loyal customers for patronizing TSPL products at Starbucks stores in India.

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My starbucks rewards - Gamification in customer engagement - Manu Melwin Joy

  1. 1. MY STARBUCKS REWARDS Gamification in Customer Engagement
  2. 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  3. 3. MY STARBUCKS REWARDS • My Starbucks Rewards™ is one way in which TSPL endeavours to reward and thank loyal customers for patronizing TSPL products at Starbucks stores in India.
  4. 4. MY STARBUCKS REWARDS • To enrol in My Starbucks Rewards™ and receive program benefits, you will first need to create an account at www.starbucks.in/card and register at least one (1) activated Starbucks Card to your account.
  5. 5. MY STARBUCKS REWARDS • “Activation” means that you have loaded a minimum of INR 200 onto your Starbucks Card for the first time.
  6. 6. MY STARBUCKS REWARDS • My Starbucks Rewards™ benefits are determined based on the amount you spend at any Starbucks store in India and the number of “Stars” that you earn through spending with your registered Starbucks Card(s).
  7. 7. MY STARBUCKS REWARDS • A “Star” for purposes of My Starbucks Rewards™ means each time you use your registered Starbucks Card to pay for a purchase worth Rs.300 (incl. taxes) on any food, beverage, merchandise, Ready to Drink (for example- juices, water, etc.) and Ready To Eat (for example packaged foods like chocolates, almonds, cashews etc.) at a Starbucks store in India. No “Star” will be rewarded for purchases made with a registered Starbucks Card in any Starbucks store outside India.
  8. 8. MY STARBUCKS REWARDS • . For each qualified purchase, you will receive one (1) “Star” for any purchase worth INR 300 (Rupees Three Hundred Indian only, inclusive of all taxes), at any Starbucks store in India, except during limited time promotions when Starbucks may offer “Bonus Stars” on featured products and/or services.
  9. 9. MY STARBUCKS REWARDS • Currently, there are three (3) levels in My Starbucks Rewards™ which are determined by the number of Stars that you accumulate in your account in a 12 month period.
  10. 10. MY STARBUCKS REWARDS • To maintain the Welcome Level, you must earn at least one (1) new Star during each consecutive 12- month period following the date you reach Welcome level.
  11. 11. MY STARBUCKS REWARDS • To maintain the Green Level, you must earn at least five (5) new Stars during each consecutive 12- month period following the date you reached the Green Level.
  12. 12. MY STARBUCKS REWARDS • To maintain the Gold Level, you must earn at least twenty five (25) new Stars during each consecutive 12- month period following the date you reached the Gold Level.

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