This document discusses United Airlines' MileagePlus loyalty program and how it uses gamification techniques to encourage customer engagement. The MileagePlus program allows customers to earn rewards and higher status levels like Silver, Gold, or Platinum based on the number of points earned from flights. Reaching higher status levels provides customers with perks like lounge access, priority boarding, upgrades, and free tickets to encourage loyalty and unnecessary flights to maintain status from year to year.

1. Mileage Plus
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Mileage Plus
• MileagePlus is the loyalty
program of United Airlines
and Aeromar that offers
rewards to passengers
traveling on certain types
of tickets.

5. Mileage Plus
• Airline loyalty programs,
like United Airways’
MileagePlus program
which awards and tracks
points for purchases, are
one of the earliest forms of
gamification.

7. Mileage Plus
• Earn enough points
and you become a
Silver, Gold, or
Platinum member.

9. Mileage Plus
• This privilege gives you
access to special
lounges, priority
boarding, seating
upgrades and free
tickets.

11. Mileage Plus
• Some customers are so
devoted to their status
level that they make
unnecessary flights at the
end of the year just to
maintain their premier
status for the next year.