IC Group Capabilities


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  • More people participating as more people are interested in taking a chance of winning what they can no longer afford and to pull them out of malaise of the poor economic news More people seeking to game a contest/sweeps, etc.
  • Examples of Things that have gone horribly wrong with various promotions run by other companies Headlines Screen Shots or Examples of Promotions that are improperly run – launched too early, etc.
  • IC Group Capabilities

    1. 2. <ul><li>Over 2,500 Promotions delivered online </li></ul><ul><li>Partners for the Biggest Brands in the World </li></ul><ul><ul><li>American Express, Subway, AOL, Time Warner, PepsiCo & Many More </li></ul></ul><ul><li>Over 75 Million people in USA Registered for promotions since 2005 </li></ul><ul><li>Over 100 Million Game Plays delivered since 2005 </li></ul><ul><li>Over 37.5 Million people Opted-in since 2005 </li></ul><ul><li>Over 10 Million prizes awarded since 2005 </li></ul><ul><li>Dynamic Award Winning Creative - iMedia , PMA & Promo Awards </li></ul>
    2. 3. iC Group specializes in producing high impact experiences increasing the participation of your target
    3. 4. iC Group Qualifications <ul><li>19 years in the promotional advertising space </li></ul><ul><li>Over 10 years in the online promotional space </li></ul><ul><li>Over 1,000 online executions </li></ul><ul><li>Dynamic Award Winning Creative - iMedia , PMA & Promo Awards </li></ul><ul><li>Data infrastructure Experts </li></ul><ul><li>Technology AOR for 5 Fortune 500 brands. </li></ul><ul><ul><li>American Express </li></ul></ul><ul><ul><li>American Online (AOL) </li></ul></ul><ul><ul><li>PepsiCo </li></ul></ul><ul><ul><li>Kimberly-Clark (Huggies) </li></ul></ul><ul><ul><li>Del Monte Foods (Pet/Human) </li></ul></ul>
    4. 5. Promotion, Contest & Content Tools
    5. 6. <ul><li>The Ideas </li></ul><ul><li>Creative Concept </li></ul><ul><li>Tactical Strategy </li></ul><ul><li>Online Media Strategy </li></ul><ul><li>Testing The Ideas </li></ul><ul><li>Focus Groups </li></ul><ul><li>A/B & Pilot Tests </li></ul><ul><li>Online Surveys </li></ul><ul><li>Analysis </li></ul><ul><li>Data Analysis </li></ul><ul><li>CRM Analysis </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Risk Mitigation </li></ul><ul><li>Financial Modeling & Redemption Calculations </li></ul><ul><li>Insurance Products </li></ul><ul><li>Legal Rules Writing </li></ul><ul><li>Registration & Bonding </li></ul><ul><li>Terms & Conditions </li></ul><ul><li>PIN Code Creation & Management </li></ul><ul><li>Print Security and Management </li></ul><ul><li>Cairns Patent Indemnification </li></ul>iC Group Strategic Services
    6. 7. Avg. Back to School Spending in 2008 Declined 7% from 2007 What About the Economy? Even affluent consumers are tightening their belts with a 19.7% reduction in luxury item spending in Q2 of 2008 Lottery Programs  Win millions so you can take care of your family, travel the world, and experience things you wouldn’t normally have the opportunity to do  People like to dream – especially in tough times Encourage daydreaming. It can be fun to play the ‘what if we won the lottery tomorrow . . .” game. Your Family’s Mental Health During an Economic Downtiurn, January 13, 2009, MedHelp.org Daydreaming increases as economy decreases <ul><li>Flagging Economy Could Boost Coupon Use: Survey </li></ul><ul><li>Apr 1, 2008 </li></ul><ul><li>86% of people have used coupons and/or discount codes while shopping. </li></ul><ul><li>37% said they would increase the use of coupons and/or discount codes in a recession. </li></ul><ul><li>43% of women (31% of men) said they would use coupons and discount codes. </li></ul><ul><li>54% of adults said they would reduce discretionary spending during an economic recession. </li></ul><ul><li>Majority of adults (63%) said they would not make a purchase if there was no deal attached. </li></ul><ul><li>Harris Interactive </li></ul>&quot;When people feel like they are behind compared to where they were yesterday, they want to make up for that. They become risk-seeking in order to catch up and the small hope of winning becomes more attractive. Emily Haisley, a postdoctoral associate at the Yale School of Management Coupon sites were the fastest-growing online category in November 2008, up 32% from October to 35.6 million visitors. Coupons. comScore Media Metrix Many states' lottery sales are rising in recession Jan. 12, 2009 More than half of all states with lotteries have reported rising sales over the past six months, and some researchers say financial insecurity might be driving people to risk more of their money than usual on $1 and $5 instant scratch-offs and other daily games in hopes of a big payoff. 25 of 42 states with lotteries have experienced higher sales of scratch-off and daily lottery games since July, according to Scientific Games, a maker of scratch-offs &quot;Someday somebody is going to win and I hope it is me,&quot; said Albert Atwood of Nashville, who spends $100 weekly playing the Pick 5 and Lotto Plus. &quot;I imagine that I would be a heap better off if I saved this money, but everybody has dreams.“ Lotto Ticket sales rise as the jackpot rises – people don’t rationalize that their chances are lower of winning in these lotteries, they dream of the big prize they could win – they already understand that the chance of winning is slim http://www.lotterypost.com/news/187401 Successful promotional campaigns provide the highest level of value by ensuring the prize, the creative treatment, and the messaging are personal, relevant, and speak to the values of target consumers
    7. 8. Prize Matters - Impact What Motivates You?
    8. 9. Prize Matters – Security & Confidence
    9. 10. Prize Matters – Assumption of Risk
    10. 11. What Could Possibly Go Wrong?
    11. 12. <ul><li>Performance Bonus </li></ul><ul><li>Athlete Bonus </li></ul><ul><li>Team Bonus </li></ul><ul><li>Consumer Bonus </li></ul><ul><li>Watch and Win </li></ul><ul><li>Pin on pack/product/book </li></ul><ul><li>Pin on pack to mobile </li></ul><ul><li>Full Integration </li></ul>Promotional Insurance
    12. 13. <ul><li>Games of Chance Insurance </li></ul><ul><li>$Millions in Prizing for 3-5% of the prize value! </li></ul><ul><li>Tie to Online, TV & Event </li></ul><ul><li>Excite your consumers/viewers to new levels. </li></ul>Promotional Insurance
    13. 14. Over Redemption Insurance Sharing Coupons with friends is “in” so viral effect increases chance of over-redemption
    14. 15. <ul><li>Complete Creative Services </li></ul><ul><ul><li>Concept generation, creative development and copy writing </li></ul></ul><ul><ul><li>Services include: </li></ul></ul><ul><ul><ul><li>Cutting edge Flash development </li></ul></ul></ul><ul><ul><ul><li>Full range of 3D development capabilities </li></ul></ul></ul><ul><ul><ul><li>Traditional Pencil Artistry </li></ul></ul></ul><ul><ul><ul><li>Video post production capabilities </li></ul></ul></ul><ul><ul><ul><li>Professional photography and video shoots </li></ul></ul></ul>Interactive & Creative Services
    15. 16. Sweepstakes <ul><li>Capabilities </li></ul><ul><li>Simple Sweepstakes – Templated quick to market </li></ul><ul><li>Traditional Sweepstakes – Strong creative, unique data capture </li></ul><ul><li>Leveraged Sweepstakes – Using odds to generate huge prizing </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icmodus.com/aol/AOL-Esurance/index.html </li></ul><ul><li>http://demo.icmodus.com/aol/AOL-TheBiz/Default.htm </li></ul>
    16. 17. Instant Wins <ul><li>Capabilities </li></ul><ul><li>Templated Instant Win – Templated quick to market </li></ul><ul><li>Traditional Instant Win – Flash Animation </li></ul><ul><li>Leveraged Instant Win – Time Stamped Huge Prizes </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icmodus.com/aol/AOL-ING/Main.htm </li></ul><ul><li>http://demo.icmodus.com/aol/AOL-WeddingCrashers/Default.htm </li></ul><ul><li>http:// bumblebeeuat.icmodus.com / </li></ul>
    17. 18. Loyalty <ul><li>Capabilities </li></ul><ul><li>Simple collect and reward </li></ul><ul><li>Full shopping cart system </li></ul><ul><li>Ecommerce </li></ul><ul><li>Inventory Control Systems </li></ul><ul><li>PIN Based systems </li></ul><ul><li>Consumer interaction tagging </li></ul><ul><li>Coupon Integration </li></ul><ul><li>DEMO LINK: http://demo.icgrouplp.com/demofiles/blizzard_loyalty/ </li></ul><ul><li>https://enjoytheriderewardsusuat.securepromotion.com/Default.aspx?bhcp=1 </li></ul>
    18. 19. Loyalty Programs Defined
    19. 20. Traditional Loyalty This model spells financial disaster. The more points users accrue, the more redemptions you will be faced with and the more costs you will have to outlay eroding your revenue from sale. + = Earn Points Spend Points Buy Product Save Points Spend on Catalog of Awards
    20. 21. Where the REAL problem Traditional Loyalty is! The real problem is not in the “purchase and receive points” aspect of loyalty. The true problem is how we allow consumers to spend their points. Traditional Loyalty fails to burn off points on non-costly benefits to the consumer. The problem is that they ONLY offer 1 spend mechanic + = Buy Product Save Points Spend on Catalog of Awards
    21. 22. Marketing ANNOUNCING Marketing such as emails, websites, banner ads, magazines, radio, print, direct mail ALL fail to help a loyalty program achieve its objectives of “Loyalty”. They merely ANNOUNCE the program but do not ACTIVATE it! If your marketing is only telling consumers to purchase product for a chance to earn points and what wonderful things they could earn. Then it is FAILING at being the most effective tool in driving ACTIVATION This is not a good enough return on investment. Marketing Material sent Received by Consumer .05% to 2.5% response Rate
    22. 23. iC Group Modus Loyalty iC Group model allows for your marketing materials to ACTIVATE consumers to join and start playing to win IMMEDIATELY! Increasing instant gratification, opening the door for LOYALTY Earn Points Spend Points <ul><li>Respond to Email </li></ul><ul><li>Attend an Event </li></ul><ul><li>Sign up for Newsletter </li></ul><ul><li>Answer a Poll/Survey </li></ul><ul><li>Upload Content </li></ul><ul><li>Enter a Promotion </li></ul><ul><li>Post to Social NW Site </li></ul><ul><li>Tell-A-Friend </li></ul><ul><li>Make a Wish List </li></ul><ul><li>Enter code from Direct Mail </li></ul><ul><li>Enter code from FSI </li></ul><ul><li>Enter code from TV spot </li></ul><ul><li>Enter code from Radio </li></ul><ul><li>Enter code from Magazine </li></ul><ul><li>Enter code from Product </li></ul>Auctions Monthly Sweepstakes Daily Instant Win Games Million $ chances to Win Buy downloadable content Donate to Charity SAVE Points SPEND Points Spend on Catalog of Awards Limited Inventory
    23. 24. Heavy weighting is put on product purchase for points accumulation, which will increase purchase cycles along with adding more value and usage of items like Wish List and email reminders. Each marketing material will work harder and have an increase in success in driving receiver to the Loyalty Program. Marketing ACTIVATION Marketing Material sent Received by Consumer 5% to 15% response Rate
    24. 25. Bottom Line <ul><li>We i ncrease the value of each marketing $ spent by activating it with Loyalty </li></ul><ul><li>We eliminate financial disaster and long term variable cost by removing fixation on catalog, and spread points burn to other activities. </li></ul><ul><li>We increase consumer satisfaction by delivering a more engaging experience with instant gratification components. </li></ul><ul><li>We provide a flexible platform to enable You to react to market changes, consumer insights and competitor moves. The market can change in a minute, we provide the ability to change with it using dynamic administrator tools. </li></ul><ul><li>We manage each requirement for a success build, launch and experience from A to Z </li></ul>
    25. 27. Micro-sites & Content Management <ul><li>Capabilities </li></ul><ul><li>Complete concept and site development </li></ul><ul><li>FLash/HTML integrations </li></ul><ul><li>XML & RSS Content Feeds </li></ul><ul><li>Live Content refresh tools </li></ul><ul><li>Partner Integration </li></ul><ul><li>Message Boards </li></ul><ul><li>Blogs </li></ul><ul><li>Live/Delay Moderation </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icmodus.com/aol/aol-usarmy </li></ul><ul><li>http:// discovercard.icmodus.com / </li></ul>
    26. 28. 3D Creative Development <ul><li>3D Virtual Development </li></ul><ul><li>Complete concept generation </li></ul><ul><li>In house 3D environment </li></ul><ul><li>In house Rendering </li></ul><ul><li>Multiple worlds for levels games </li></ul><ul><li>Shopping list/dynamic populated from 3D </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icmodus.com/demofiles/HomeDepot-Outdoor/index.html </li></ul>
    27. 29. Big Concepts – Big Ideas – Big Technology <ul><li>Big Idea Developers </li></ul><ul><li>Sophisticated Technology Architecture </li></ul><ul><li>Intense project Execution </li></ul><ul><li>Fearless go to market strategy –go big or go home! </li></ul><ul><li>DEMO LINK: http://dailywish.amexnetwork.com/ </li></ul>
    28. 30. Photo/Video/Txt Based UGC <ul><li>Capabilities </li></ul><ul><li>Photo Upload – c omputer or wireless device </li></ul><ul><li>Video Upload </li></ul><ul><li>Txt Upload – Poems, stories, Diaries and more </li></ul><ul><ul><li>Voting Tools </li></ul></ul><ul><ul><li>Judging Tools </li></ul></ul><ul><ul><li>Moderation Tools </li></ul></ul><ul><ul><li>Live Publishing Tools </li></ul></ul><ul><li>https:// www.styleyourslim.com / </li></ul><ul><li>http://demo.icgrouplp.com/demofiles/aol-nintendobrainage2/ </li></ul>
    29. 31. <ul><li>Capabilities </li></ul><ul><li>Virtual Model </li></ul><ul><li>Build a House </li></ul><ul><li>Build a Car </li></ul><ul><li>Photo Upload onto Video </li></ul><ul><li>Dream Builder </li></ul><ul><li>Build anything </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icmodus.com/aol/AOL-CaressOil/default.html </li></ul>Build-Tools
    30. 32. Interactive Flash Video <ul><li>Capabilities </li></ul><ul><li>Layering Video into 3D/2D Environments </li></ul><ul><li>Video Production/Green Screen Shooting </li></ul><ul><li>Interaction points with click </li></ul><ul><li>Copywriting and scripting </li></ul><ul><li>Flash integration </li></ul><ul><li>Hosting </li></ul><ul><li>DEMO LINK: </li></ul><ul><li>http://demo.icgrouplp.com/demofiles/HomeDepot-Eco/index.html </li></ul>
    31. 33. Data Harvesting & Management
    32. 34. <ul><li>24 / 7 online reports </li></ul><ul><li>Robust reporting suite </li></ul><ul><li>End of Program Reports </li></ul><ul><li>Customizable solutions </li></ul><ul><li>pCRM Systems </li></ul>How is my promotion going ?
    33. 35. <ul><li>Sweepstakes </li></ul><ul><li>Instant Wins </li></ul><ul><li>$ Million Probability Games </li></ul><ul><li>Collect & Wins </li></ul><ul><li>Loyalty </li></ul><ul><li>Voting Platforms </li></ul><ul><li>Picture, Video, Song, text & creative uploads </li></ul><ul><li>Video Gamer Games </li></ul><ul><li>Trivia Games </li></ul><ul><li>Simple Word Games/Puzzle games </li></ul><ul><li>Moderation and 3 rd party systems </li></ul><ul><li>Micro-sites </li></ul><ul><li>Coupons, Vouchers, Rebates </li></ul><ul><li>Customer Training Systems </li></ul><ul><li>Build a model, house, car, build ANYTHING </li></ul><ul><li>Silent Auctions, Real-time Auctions, Price Dropping Auctions </li></ul><ul><li>2D Animation, 3D Animation, Green Screen Human Animation </li></ul><ul><li>SMS & IVR Promotions via Aggregators </li></ul><ul><li>Message Boards & Blogs </li></ul><ul><li>E-Commerce – shopping basket </li></ul><ul><li>Tools – Tips Tools, Search Tools, database tools, security tools </li></ul><ul><li>e-newsletters, banners. </li></ul><ul><li>Email marketing </li></ul><ul><li>Customer Management Systems </li></ul><ul><li>End to End Fulfillment Services </li></ul>If You need it, We have it!
    34. 36. How you work with iC Group <ul><li>Once we begin discussions we will assign a contact to your account who will provide you access to all of our technical, legal and concept resources. </li></ul><ul><li>If the size and quantity of the projects you will be executing requires a dedicated team of experts we will assign that team to ensure incredible service. </li></ul><ul><li>If you need concepts, mocks, pricing or legal guidance just pick up the phone and call or email your iC Account person! </li></ul><ul><li>We build our model to fit your business. </li></ul>