Need to brief an agency? A team member? Your board? This easy to use marketing Brief should become handy.

1. Page | 1 Campaign Brief
Marketing Brief
CAMPAIGN NAME
Audiences Choose an item.
☐ CFO/FinanceDirector ☐ VP/Director of Revenue Management
☐ VP/Director of Procurement ☐ Chief Marketing Officer/VP of Marketing
☐ Chief Marketing Officer/VP of Marketing ☐ Marketing Director
☐ Meetings And Events Coordinators ☐ Director of Global Distribution
☐ Global/CorporateTravel Manager ☐ VP/Director of Sales
☐ Executive Assistant ☐ VP/Director of Corporate Sales
☐ Director of Sales Operations
☐ Regional Sales Director
Campaign Overview
Clickhere toentertext.
Objectives
☐ Product ☐ ThoughtLeadership ☐ Branding(must check one) ☐ Lead Gen ☐ Nurture
☐ CrossSell ☐ Lead Generation ☐ Loyalty/Retention ☐ Migration
Goal(s)
Clickhere toentertext.
Duration
Clickhere toentertext.
Cadence
Clickhere toentertext.
Call to Action
Clickhere toentertext.
Offer
Clickhere to entertext.

2. Campaign Brief 2 | Page
Success Measures:ROI & Conversions
Call to Action ProjectedSuccess (where applicable)
ContentDownload Clickhere toentertext.
Contact FormSubmit Clickhere toentertext.
Social Following Clickhere toentertext.
Website Traffic Click here to enter text.
Webinar/EventRegistrations Clickhere toentertext.
AccountOpens/Upgrades Clickhere toentertext.
RequestDemo Clickhere toentertext.
RequestInformation Clickhere toentertext.
Conversions
(benchmark)
Estimated Outcomes
ImpressionstoMCL 5% Click here to enter text.
MCL to MQL 4% Click here to enter text.
MQL to SAL 58% Click here to enter text.
SAL to SQL 49% Click here to enter text.
SQL  WON 20% Click here to enter text.
Estimated Revenue Enter
Campaign tactics
☐ Trade
Show
☐ Banner
Ad
☐ Webinar ☐ Social Media ☐ Content ☐ PR
☐ Other (Please specify below) Clickhere toentertext.

3. Page | 3 Campaign Brief
Appendix
Email CampaignTimeline and Content Overview
Week1 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Clickhere toentertext. date B: Clickhere to entertext. Clickhere toentertext.
Week2 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Clickhere toentertext. date B: Clickhere to entertext. Clickhere toentertext.
Week3 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Click here to enter text. date B: Clickhere to entertext. Clickhere toentertext.
CRM / Salesforce
SFDC Campaign Name(s) SFDC Campaign Link(s)
Additional Information
(Campaignflowchart,etc)
Clickhere toentertext.