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Designing Web Interfaces


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MCAD lecture to interactive study students on the basics of web interface design, its evolution in the world of human-computer interaction, and the importance and impact it has in user experience design.

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Designing Web Interfaces

  1. 1. <ul><li>Designing Web Interfaces </li></ul><ul><li>MCAD Lecture 3.13.2009 </li></ul>
  2. 3. <ul><li>academic stuff </li></ul>things to consider examples & discussion activity background
  3. 4. <ul><li>design </li></ul>+ economics > law > brand identity > interactive design
  4. 6. You’ve completed your research.
  5. 7. You’ve outlined your strategy.
  6. 8. You’ve built your architecture.
  7. 9. Collaboration is critical .
  8. 10. Design is… an activity that requires us to develop empathy for others, which involves a deep understanding of how people will interact with something. It is a process of problem solving that uncovers obvious flaws as well as hidden truths. It is a creative exercise that generates things we can react to and helps us draw conclusions and make decisions .
  9. 11. <ul><li>People have a fundamental need to emotionally </li></ul><ul><li>connect with things. The interface is the doorway to </li></ul><ul><li>those experiences. </li></ul><ul><li>It’s not about the drop shadows. It’s about how </li></ul><ul><li>people react to them. </li></ul>
  10. 12. Photo credit:
  11. 13. Photo credit:
  12. 14. Aesthetic Usability Effect: A phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs. Lidwell, Holden, Butler. Universal Principles of Design Rockport Publishers 2003.
  13. 15. Photo credit:
  14. 16. Photo credit:
  15. 17. Photo credit: Apple, Inc.
  16. 18. Aesthetic Usability Effect: Sites that made the effort to craft a nice, professionally designed look made a lot more headway with users, even if those users had few other reasons to trust those sites. Stanford Web Credibility Project
  17. 19. <ul><li>layout & grids </li></ul>What are the building blocks? typography color visual motifs and metaphors images cultural references texture & rhythm interaction
  18. 20. Consider: What is the site’s intended purpose? Who is the intended audience? What is the intended emotional experience?
  19. 24. <ul><li>conveys information </li></ul>… an interactive experience that: helps accomplish a routine task entertains creates desire
  20. 25. Activity! What is the site’s intended purpose? Who is the intended audience? What is the intended emotional experience?