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[object Object],[object Object]
 
[object Object],things to consider examples & discussion activity background
[object Object],+ economics > law > brand identity > interactive design
 
You’ve completed your research.
You’ve outlined your strategy.
You’ve built your architecture.
Collaboration is  critical .
Design is… an  activity  that requires us to develop  empathy  for others, which involves a deep understanding of how people will interact with something. It is a process of   problem solving   that uncovers obvious flaws as   well as hidden truths. It is a   creative  exercise that  generates   things we can react to and helps us draw conclusions and make  decisions .
[object Object],[object Object],[object Object],[object Object],[object Object]
Photo credit: http://www.flickr.com/photos/gibbons/2722815615/
Photo credit: http://www.flickr.com/photos/garyjd/74946837/
Aesthetic Usability Effect: A phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs. Lidwell, Holden, Butler.  Universal Principles of Design  Rockport Publishers 2003.
Photo credit: http://www.ecojoes.com/wp-content/uploads/2007/10/old_school_cellphone.jpg
Photo credit: http://upload.wikimedia.org/wikipedia/commons/4/47/Cell_phone_Sagem_my202X_ubt.jpeg/
Photo credit: Apple, Inc.
Aesthetic Usability Effect: Sites that made the effort to craft a nice, professionally designed look made a lot more headway with users, even if those users had few other reasons to trust those sites. Stanford Web Credibility Project  credibility.stanford.edu
[object Object],What are the building blocks? typography color visual motifs and metaphors images cultural references texture & rhythm interaction
Consider: What is the site’s intended purpose? Who is the intended audience? What is the  intended emotional experience?
 
 
 
[object Object],… an interactive experience that: helps accomplish a routine task entertains creates desire
Activity! What is the site’s intended purpose? Who is the intended audience? What is the  intended emotional experience?

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Designing Web Interfaces

Editor's Notes

  1. Talk through main points during hour: my background and class background, academics of interface design, things to consider when designing (and critiquing designs) examples and discussions, and group activity/review of web sites