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Knowledge, Data and 
Information in the Corporate 
Context 
Katharine Schopflin 
Talk for CILIP in London 
Monday 22nd September 2014
Definitions 
(Wisdom) 
Knowledge 
Information 
Data
The Corporate context 
• Not learning organisations 
• No public obligations for information provision 
But 
• Often regulated 
• Obligation to know the law 
• Need to keep customers / users happy 
• Need to know what their competitors are doing
What information do they need? 
• External 
• Stay up to date 
• Offer an informed service to users 
• Understand trends and opportunities 
• Internal 
• What was agreed internally / externally 
• Internal policies / best practice 
• What other people have done 
• Who to go to for what
Recorded Information 
“I divide my working life between writing policy 
and position papers and reading those that other 
people have written” 
Unnamed Civil Servant, Information Management Conference, 
2009
External information 
• Books 
• Journals 
• Online databases 
• Current awareness 
• Curated online resources 
• ‘Just-in-time’ research
Management Information 
Data on: 
• Sales 
• Stock 
• Industry trends 
• Staff 
• Competitors 
• Customers 
• Productivity
Structured Information 
• Sales information 
• Media assets 
• Stock inventories 
• Customer / contact information 
• Staff information 
• Case details 
• Project information
Unstructured information: what? 
• Records of meetings 
• Correspondence 
• Policy papers 
• Training documents 
• Building plans 
• Project documentation
Unstructured information: where? 
• Emails 
• FileShares 
• EDRMS 
• Personal drives / workspaces 
• PC hard drives 
• Collaborative portals 
• Paper files
Unrecorded information 
• Conversations 
• Unminuted meetings 
• Secret talents 
• Unexpressed (tacit) knowledge
Good KDI management 
Staff: 
• know where to find the information they need 
• know who to go to when they need information / knowledge 
• know which is the most authoritative version of the truth 
• keep items for the correct amount of time 
• keep and destroy information securely 
• share information at the appropriate level 
• recognise information as a corporate asset 
• understand their regulatory and legal responsibilities
How did this used to be 
managed?
Secretaries 
“The 32B Secretary Treasurer's office in 1937” from Wikimedia Commons
Libraries 
“Works Progress Administration Librarian, 1940” from Wikimedia Commons
Document registries 
“Everyday Life in London, 1941: Mrs Day working as a filing clerk” 
(Ministry of Information Collection) from Wikimedia Commons
How it’s managed now 
“Portrait Of An Accountant Working On Computer" by stockimages from freedigitalphotos.com
Challenges 
• Technology 
• Ethical and legal issues 
• Staff concerns 
• Legacy of paper 
• Long-term preservation and access
Questions to ask 
• What are the principles of good information management? 
• Where are our biggest risks? 
• Is there anything we can fix quickly? 
• How can we make it easier to do the right thing? 
• Do we need to acquire new expertise / technology? 
• What are realistic timeframes for change?
How? 
• Learn about the organisation 
• Consult widely 
• Discover how people do their jobs 
• Use communications channels, training, induction and performance 
review 
• Identify what is needed to eliminate risk from processes 
• Embed practices in project governance
But … 
• Don’t aim for the impossible 
• Understand the culture of the organisation 
• Concentrate on biggest financial / reputational risks 
• Don’t imagine money / technology will fix everything 
• Don’t try and change things for change’s sake
Questions? 
katharine.schopflin@gmail.com 
@schopflin

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Knowledge, data and information in the corporate context

  • 1. Knowledge, Data and Information in the Corporate Context Katharine Schopflin Talk for CILIP in London Monday 22nd September 2014
  • 3. The Corporate context • Not learning organisations • No public obligations for information provision But • Often regulated • Obligation to know the law • Need to keep customers / users happy • Need to know what their competitors are doing
  • 4. What information do they need? • External • Stay up to date • Offer an informed service to users • Understand trends and opportunities • Internal • What was agreed internally / externally • Internal policies / best practice • What other people have done • Who to go to for what
  • 5. Recorded Information “I divide my working life between writing policy and position papers and reading those that other people have written” Unnamed Civil Servant, Information Management Conference, 2009
  • 6. External information • Books • Journals • Online databases • Current awareness • Curated online resources • ‘Just-in-time’ research
  • 7. Management Information Data on: • Sales • Stock • Industry trends • Staff • Competitors • Customers • Productivity
  • 8. Structured Information • Sales information • Media assets • Stock inventories • Customer / contact information • Staff information • Case details • Project information
  • 9. Unstructured information: what? • Records of meetings • Correspondence • Policy papers • Training documents • Building plans • Project documentation
  • 10. Unstructured information: where? • Emails • FileShares • EDRMS • Personal drives / workspaces • PC hard drives • Collaborative portals • Paper files
  • 11. Unrecorded information • Conversations • Unminuted meetings • Secret talents • Unexpressed (tacit) knowledge
  • 12. Good KDI management Staff: • know where to find the information they need • know who to go to when they need information / knowledge • know which is the most authoritative version of the truth • keep items for the correct amount of time • keep and destroy information securely • share information at the appropriate level • recognise information as a corporate asset • understand their regulatory and legal responsibilities
  • 13. How did this used to be managed?
  • 14. Secretaries “The 32B Secretary Treasurer's office in 1937” from Wikimedia Commons
  • 15. Libraries “Works Progress Administration Librarian, 1940” from Wikimedia Commons
  • 16. Document registries “Everyday Life in London, 1941: Mrs Day working as a filing clerk” (Ministry of Information Collection) from Wikimedia Commons
  • 17. How it’s managed now “Portrait Of An Accountant Working On Computer" by stockimages from freedigitalphotos.com
  • 18. Challenges • Technology • Ethical and legal issues • Staff concerns • Legacy of paper • Long-term preservation and access
  • 19. Questions to ask • What are the principles of good information management? • Where are our biggest risks? • Is there anything we can fix quickly? • How can we make it easier to do the right thing? • Do we need to acquire new expertise / technology? • What are realistic timeframes for change?
  • 20. How? • Learn about the organisation • Consult widely • Discover how people do their jobs • Use communications channels, training, induction and performance review • Identify what is needed to eliminate risk from processes • Embed practices in project governance
  • 21. But … • Don’t aim for the impossible • Understand the culture of the organisation • Concentrate on biggest financial / reputational risks • Don’t imagine money / technology will fix everything • Don’t try and change things for change’s sake