The Most Trusted Consulting Companies.pdf

Empower-Transform-Execute
Evolving with
Advancements
Embracing the Most
Effective Brand-building
Approaches
Expanding the Horizons
Vital Strategies to Enhance
Traditional Businesses
into Leading Brands of the
Digitally Advanced Era
VOL. 10 | ISSUE 08 |2022

The Indian industrial ecosystem is quickly
Tmushrooming into the world’s largest industry. In
an alternate niche, ‘The Most Trusted Consulting
Companies' sub-stratum is also evolving. This is indeed a
positive sign for the Indian industry to transform itself to
match the pressing demands of the industry 4.0
phenomenon.
The most necessary components, qualities, and traits the
Indian industry must acquire to be ready for the fourth
industrial revolution are many: innovation, digitalization,
emerging technological adoption, modern approach,
human-tech collaborations, and much more.
But the most urgent question every sector and each business
must answer is what kind of technology it should go for in
its growth and expansion phase and is whether technology
upgradable according to the future need. This is where
Editor’s Note
GUIDING INDIA
INC. INTO
A GLORIOUS
FUTURE

businesses need precise and expert counselling, advice, and
guidance, which is crucial for not only their progress and
development but for their very existence.
Talking about emerging technologies like artificial
intelligence, machine learning, augmented reality, virtual
reality, automation, robotics, and even extended reality is
one thing, but investing in them a considerable sum of
money is quite another thing. Many enterprises do not have
that kind of financial option to go for hugely promising yet
big-investment-driven technologies.
It is when highly trusted consultancy startups come to
corporates’ aid by conducting thorough viability or
practicality research for other startups and then offering
consultations based on the actual numbers rather than
giving flimsy unfeasible solutions, which are more bane
than boon. Another extraordinary feature of these much-
needed consultants is their all-time access, real-time
availability, and up-to-date information sharing, which is
critical for the management of startup enterprises.
To find out more about these essential service providers,
Insights Success India’s latest edition has an exciting tale of
mesmerizing stories of the best of the lot. Read this
exclusive edition to find out more!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C o v e r
S t o r y

C O N T E N T
16
24
28
20Evolving with
Advancements
Embracing the Most
Effective Brand-building
Approaches
36
Impact 360 Business Consulting Group
The Lighthouse Guiding Organizations
Lyﬁzy International
Reliable Gateway to International Education
MindTrailz
Chiseling the Diamonds of a Sparkling Future
Transformation-The Strategy Hub
The Dynamic Powerhouse Empowering
Business Start-ups
32
Vital Strategies to Enhance
A R T I C L E S

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Editor-in-Chief Pooja M. Bansal
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Featuring Brief
Company
DWP’s mission is to provide its clients services of the
highest possible value.
1Rivet builds software bots and oversees new
development to make process automation easier.
The organization offers the right guidance to aspiring students in
the complete procedure for perceiving their higher education in
various international universities in US and Canada.
The company is dedicated to help leaders and organizations build
skills, nurture appropriate resources and impart good practices
that help SME ready to face bigger challenges in business.
DWP Global Corp
1Rivet
Disha Consultants
Impact 360 Business
Consulting Group
Mr Raju Nani
Nadimpalli,
CEO
Hari Nair,
CEO
Anuj Parikh,
Director
Harish Iyar
Founder and CEO
Lyfizy International is a professional consulting organization that offers
complete guidance, procedure and essential support in equipping
aspiring students in their plans for international education.
Adv Amjath Faizy,
MD
MindTrailz came into being out of a passion to guide and
mentor students, career professionals and even housewives to
find their true potential.
MindTrailz - Be Inspired Ms Kunjall Mody,
Founder and Director
Transformation-The Strategy Hub is a prominent business
empowering organization that enables start-ups with its crucial
support in fine-tuning the business methodologies towards
effective and efficient progress
Transformation
-The Strategy HUB
Darshana Thakkar,
Founder and CEO
Voyage Hospitality provides services of concept development,
market research, economic feasibility study, strategic business
planning, project development, technical assistance, marketing and
sales, preopening and ongoing operations in hotels and resorts.
Voyage Hospitality
Mr Rahul Khandelwal,
Founder
and
CA Rohit Khandelwal,
Co-founder

Mr Raju Nani Nadimpalli
CEO
DWP Global Corp

“
DWP is committed
to helping clients
achieve their strategic
and operational
goals within
their budgets.
“

ould technology provide solutions to any problem,
Cincluding crises? The answer to this query lies not
in the obviously transformational power of
technology. It lies in the genius of the collective human
mind. Because the mind is the transcendental technology of
the human brain’s supremely universal force of unified
neurons’ combined torque.
Mind is everything. What it believes in innately, it can
achieve; the solution to any and every problem, including
that of crises. Thus, the human brain and its extremely
powerful universal technology of mind is the perfect answer
to every pertinent question faced by humankind.
The story of the rise of DWP Global Corp as a Tech giant
dates back to 2008, when the world was reeling from the
Economic Recession. Many companies collapsed. A
darkness of depression loomed over even the mightiest.
However, the resilient leadership at ,
DWP Global Corp
including that of , ,
Mr Raju Nani Nadimpalli CEO saw
the light at the end of the tunnel. They saw an opportunity
in this calamity. They envisioned that the recession had
brought everyone to the same start line. They took this as a
fresh start to move toward solutions that would stand the
test of time.
A Core-Competency Powered Legacy
DWP Global Corp was determined to add more value to its
client while delivering its core competencies. They focused
on automating repeatable work wherever possible, and they
improved their internal capabilities and focused on being
more cost-effective.
They came up with built-in internal tools that would Scan a
Legacy code and provide a comprehensive analysis,
including .
Effort estimation to Modernize the application
Their core focus was on Customer Experience,
Operational Efficiency, and Cost-effectiveness. They
started Lean and slowly developed and added the team as
time progressed.
A New Jersey-based technology services and consultancy
company with core competencies in Application
Development, Data Analytics/Business Intelligence,
Compliance Solutions and Legacy Upgrade Services,
DWP’s mission is to provide its clients services of the
highest possible value.
A Deep-Rooted Knowledge Philosophy
Mr Raju shares, “By leveraging our specialized technical
expertise, deep industry knowledge and proven delivery
methodologies, we consistently deliver measurable results
for our clients. We have helped many clients across multiple
verticals increase business performance by fully leveraging
our global delivery capabilities from our best-in-class
delivery centers.”
Incepted in the midst of the global economic crisis in 2008,
DWP has its Global Delivery Centres in New Jersey, USA
and Hyderabad, India. The customer-centric, result-
oriented approach and diligence in delivering more value to
each client is a deep-rooted, practised, and preached
philosophy at DWP Global Corp. Further, DWP is
committed to helping clients achieve their strategic and
operational goals within their budgets.
Enabling Agility with Flexible IT Backbone
Leveraging this unique combination, the company not only
help organizations build a flexible and effective IT
backbone but also capitalize on the business value of their
enterprise data and new-age applications.
DWP also assist organizations in realizing the need to be
compliant with existing laws and stay ahead in terms of
brand value and customer loyalty. The end result is an agile
enterprise with access to transformational business
applications and real-time intelligence. ,
Mr Raju conveys
“We could be your trusted partner in your legacy system
With core competencies in Application
Development, Data Analytics/Business
Intelligence, Compliance Solutions and
Legacy Upgrade Services, DWP’s
mission is to provide its clients
services of the highest possible value.
“
“

upgrades and existing system integration requirements as
per your changing business needs.”
The First Time Right Mantra
DWP Global Corp was founded to help its clientele
accelerate their products and services through its unique,
sustainable, and transformative solutions. This mission
statement has helped DWP Global Corp deliver solutions
targeted to being ‘First Time Right.’
DWP Global Corp believes in this Mantra at its core being.
From requirement gathering to architecture to solution
design, development testing, and deployment, each stage is
earmarked to be delivered right the first time.
Flow Methodology of Solution Integration
DWP Global Corp works on the Flow Methodology. One
can understand this better with the example of the F1 race.
Whenever the car has a problem and gets to the pitstop, one
can see multiple people working on fixing the issue
parallelly.
This is the new norm in solution integration. An integrated
approach to solution giving can help reduce the process's
time and efforts and bring efficiency and process
effectiveness to the forefront.
DWP Global Corp not only vouches to deliver sustainable
and transformative solutions to its clients, but it also
endorses bringing more value addition to every single client
of theirs. The solutions are centred on bringing more value
addition to the client and bringing about the Customer
delight factor.
Centre of Knowledge Management Excellence
If that is not good enough, DWP Global Corp goes the extra
mile and implements the Knowledge Management
functionality. The IT Industry is dynamic and ever-changing
is not an unheard saying to anyone.
DWP Global Corp takes Knowledge Management with
vigorous enthusiasm and, for this specific purpose, has an
In-House Centre of Excellence. It keeps them up to beat
with changing dynamics of the industry. What's more eye-
catching is that they also offer this invaluable service to
their clients, keeping them ahead of their competitors with
the latest trends in the technology sphere.
DWP Global Corp is an Implementation partner to ultra-
niche products focused on AI-ML, ML Ops, and DevOps.
DWP Global Corp boasts of its expertise in Synthetic Data
end monitoring, Legacy Application Migration. They are
implementation partners to KOFAX, key players in Robotic
Process Automation and Business Process Automation.
The Most Trusted Consulting Companies

They support diverse industry sects, from Banking to
manufacturing.
A Visionary Leader
Mr. Raju’s formative years were moulded by the proud
heritage of Sainik School Korukonda and being a
Computer Science graduate from the Andhra
University. Being a proud alumnus of IIM Ahmedabad,
Mr. Raju is a great believer of a philosophy of being A
leader with a warrior mindset, artistic heart, and athletic
muscle. The warrior mind lets you face any challenge head-
on. In contrast, the artistic mind enables you to be
empathetic towards your peers, employees, clients, and
overall, to every stakeholder. Athletic muscle signifies
being physically and mentally fit to be an inspiration to all.
The mental and physical agility needs to transport the
passion and energy within the organization.
Mr. Raju has been idolized by his workforce, as indicated in
DWP Global Corp's work ethic. He believes in hearing out
to every single person out there. From the words of an
employee who spoke offline, they believe DWP Global
Corp to be an extended part of their family. That's how
inclusive and welcoming the culture is at the DWP Global
Corp. A clear reflection on the thoughts of its visionary
leaders.
DWP Global Corp’s Unique Selling Propositions
According to Mr. Raju, DWP Global Corp’s USPs that
make it stand out as a leading consultancy service and
solutions provider are:
Every Customer is Unique to us:
DWP Global Corp goes the extra mile in understanding the
business of each of its clients and their customer
expectations too. A lot of diligence goes in before proposing
a solution to the client. DWP Global Corp ensures that their
team members visit the client locations and observe the
client’s business dynamics in their business ecosystem. In
the words of Mr. Raju, “We try to be the partners for our
clients and give them solutions tailored to their
requirements.”
Quality-focused delivery methodology:
DWP Global Corp has a very objective rationale for
mapping the success of its Project Deliveries. They have a
handful of KPIs that they track and measure and eventually
report to the client regularly. The QCDI (Quality, Cost,
Delivery, and Innovation) objectives are published to clients
monthly or quarterly. The QCDI helps to eliminate
subjectivity, and the effectiveness of the solutions is
measured quantitatively and objectively.

We believe in Fail Fast and Fail Safe:
DWP Global Corp always prioritizes being transparent to
the clients. Failures are bound to happen at any stage of
work, and DWP Global Corp believes in accepting a failure
and correcting it early. Failures are stepping stones to
scaling greater heights. Not many businesses are
comfortable sharing their failures with their clients.
However, DWP Global Corp believes in transparency with
clients at each stage. Mr. Raju adds, “That’s how
transparent we are as an organization. Better to be a fool for
five min than be for a lifetime. Failure refines the delivery
metrics for us”.
Always being on Top of Technology trends:
DWP has an Innovation lab, where the team always looks at
tools for automating, upskilling, and cross-skilling
employees. The team is also setting up Innovation labs for
its customers. The employees are deployed at Client
locations to bring maximum efficiency to the delivery
process. It aligns with the company’s philosophy of “Being
First-Time Right.”
Best of the Breed recruitment:
Mr. Raju mentions, “We don’t buy talent. We build talent,
and we adopt the trends.” DWP Global Corp’s basic ethos is
built around nurturing every talent welcomed into the DWP
Global Corp family. DWP Global Corp seeks to find the
best fitment from the market that aligns with their
organization’s goals and endows them with creative
independence to perform at their best.
Negligible attrition:
This is by far one of the greatest examples of the
collaborative and encouraging work culture at DWP Global
Corp. DWP Global Corp is creating benchmarks for its
peers in the market by registering the lowest attrition in the
IT Industry consistently over the years.
A leader must have a
warrior mind, artistic heart,
and athletic muscle.
“
“

The FY 2021 saw the attrition rates at a mere 3.4% against
the industry standard of 16.3%. While employees are
retained, DWP Global Corp has been on a hiring spree to
cater to the various exclusive international projects they
have recently grabbed. Their shadow policy of assigning
additional resources to take the project pressure ensures that
employees never get overwhelmed with project deadlines
and are in keeping with their work-life balance.
A Solution Accelerating DNA
DWP has a Zero-defect philosophy:
Delivering solutions, the First time Right is their motto.
Also, Value Discovery Map (VDM) and Root Cause
Analysis (RCA) are implemented to keep the pace of
solutions intact.
Team DWP Global Corp is always focused on building
solution accelerators for each of its undertaken projects.
They are always looking at providing value addition for
their clients. For example, for a KOFAX Implementation
project, the DWP Global Corp had built a Customer
Onboarding Accelerator which the client implemented for
their healthcare customers in just six weeks. This is
something exceptional.
Team DWP Global Corp has also built a forecasting
accelerator for a manufacturing client for Design and
Analysis. This unique solution enables any manufacturing
client to predict their demand versus capacity, and it
undoubtedly accelerates delivery to keep customers ahead
of the competition.
Data Security and App Vulnerability:
Data Security is the topmost priority in the checklist item
for DWP Global Corp’s deliverables, and this is the ﬁrst
step included in the solution design. DWP Global Corp’s
DNA has always been Quality and Security.
Bringing Light in the Darkness
Speaking about the challenges faced initially and the
present challenges, Mr. Raju says that DWP Global Corp
began when everyone was in exit mode. He expresses, “We
saw the light when everyone was seeing dark.” The team
began with Legacy migration when people wanted to work
on new technologies. Manpower was a concern, as getting
the right talent was daunting.
Mr. Raju opined, “The post-COVID trauma is still not over.
Uncertainty in the IT industry is always looming, keeping
the Management on their highest vigil”. A famous saying
goes, ‘With crisis comes opportunity.’ The DWP Global
Corp team has embraced all the challenges and positively
adapted them as opportunities. The Work from Home model
is not a new norm, as this model was adopted by DWP
Global Corp much earlier. DWP Global Corp could easily
calibrate to the new norm when the entire world went into
lockdown mode in the ﬁrst quarter of 2020. They ensured
there was no panic around, assuring zero impact and no
trouble for any of its stakeholders.
Other challenges faced by DWP Global Corp are talent
retention, managing cost, and balancing growth and
challenges of time: With so many clients and projects in the
pipeline, there remains some amount of uncertainty as to
when the client would sign the Contract. The planning of
‘how to scale the team’ persists as a crucial factor against
the given uncertainty of times. However, the core team at
DWP Global Corp is determined to overcome all these
challenges with consistency, persistence, and dedication.
Building Robust AI/ML Engines
Being an experienced leader, Mr. Raju’s opinion on how
adopting modern technologies like AI and ML impacts the
industry and how DWP is adapting to the change is a

revelation. He shared his valuable opinions by saying,
“AI/ML are the buzzwords in the industry now. Every
IT company typically is seen talking about AI/ML, but
very few are working towards building robust AI/ML
engines through data modelling and patterns.”
“At DWP Global, we do enough research on the
upcoming technologies and quickly adapt ourselves to
the change. We are working with a few clients in
AI/ML Tech space,” further revealed Mr. Raju.
The Knowledge Leader’s Dynamic Wisdom
Mr. Raju’s advice to budding entrepreneurs who aspire
to venture into the tech space is straightforward. He
recommends aspirants stay ahead of time in this
dynamic industry. He further suggests, “Being the
Knowledge Leader in the market will keep you sailing
through. As for their competitors and peers, he wants to
say that “Employees are an asset, treat them right, and
you’ll reap heaps of benefits.”
Genuinely Modernistic Vision
Mr. Raju’s vision for scaling DWP Global Corp’s
operations and offerings in 2022 and beyond is truly
futuristic in the changing scenario. He reveals that
DWP Global Corp will soon be shifting base to their
own hybrid corporate office. The physical workspace is
built with much thought considering Employee comfort
and a welcoming ambience for every single employee.
DWP Global Corp would continue to follow the Work
from Anywhere concept, giving the workforce
independence and flexibility to deliver their best. DWP
Global Corp aims to build wireless offices and no
assigned workspace. The Employee count has been
consistently scaling up from the start. Now the
company is aiming for more than 100% increase in the
employee headcount by the end of 2022. Technological
changes and collaborative team efforts have helped
them minimize errors in their operational purview.
Mr. Raju proudly shares, “We have the best employee
benefits programs, insurance policies, and offer great
perks: Our internal talent pool is given priority for the
pay scale revision and career progression. This helps
DWP Global Corp to retain the talent and at the same
time help our employees achieve their professional and
personal goals.
DWP Global Corp also focuses on many onsite (global
exposure) opportunities for its workforce. It is assumed that at
least 50% of the team gets an Onsite opportunity. DWP Global
Corp aims to extend their offerings into BOT (Build Operate
and Transfer) models to set up offshore delivery models for
foreign companies uncertain of the local governance and
compliance for their business to succeed.
As a leader, Mr. Raju envisions 100% growth in revenue,
customers, and employees for DWP Global Corp in the
coming years. DWP Global Corp’s utilization of modern tools,
investment in knowledge, and employee-friendly policies are
aimed at a safe and secure model for organization’s success.
Their success mantra is simple – “Keep employees happy, and
employees will keep the clients happy.”

IMPACT360
Business Consul ng Group
The Lighthouse Guiding Organiza ons
The modern business era is influenced by
entrepreneurship challenges, constant market
changes, and the need for regular innovation. It
becomes necessary for modern entrepreneurs not just to
upgrade but to develop plans or strategies for leveraging
technological developments and social makeovers.
In this crucial situation, the business consulting firms play a
pivotal role in research, identification, planning,
preparation, model set-up, and implementation of the
business strategies towards the organizational objectives.
These consulting firms are important business lighthouses
guiding entrepreneurs with essential knowledge for timely
decision-making. One significant business consulting
organization that has made an extensive imprint on the
domestic business skyline is Impact 360 Business
Consulting Group, spearheaded by its Founder and CEO,
Harish Iyar.
Harish is a dynamic and chiselled industry professional
with 30 years of experience in Business and Management
Consulting, Strategy Management, and Leadership Training
for Retail and General Trade for Consumer companies;
Harish has been spearheading the role in many National and
MNC Organizations.
Impact 360 Business Consulting Group helps in the
detection and solving of existing problems and protects
against various threats, which every business needs to
prevent, as well as offers innovative ideas for the
improvement of the stability and profitability of numerous
business organizations.
A Tale of Commencement
It all began with a strong burning desire to bring in a
positive change in various business organizations and to
create a holistic business model which will function for the
exclusive business consulting services for transformation
into resilient, efficient, and self-sustaining businesses.
Harish started with a clear vision with his solid subject
matter expertise, offering logical and specific business
solutions. He was joined by like-minded professionals who
were thrilled with his vision and focused style of impactful
working.
Impact 360- the Story within
Impact 360 Business Consulting is a group of young and
dynamic business experts who firmly believe in company
values and their purpose. Values of creating a strong impact
through its business consulting services that it focuses on
serving more than 1000 SME companies by 2025. The
organization is built with utmost passion for serving the
SME segment in India and envisages its services towards
building a stronger India. At Impact 360, the team believes
that its customized solutions to every client’s problem are
the keys to success.
As the clients are onboarded, the team adopts a 360
approach to serving them. Right from restructuring sales,
HR with finance, also extending its services in building up
of the clients brand. Hence, MARCOM (Marketing and
Communication) helps all its clients to look at Impact 360
as a one-stop solution for all their business needs. Business
strategies, planning, resource management, and effectively
16 | October 2022 | www.insightssuccess.in

Harish Iyar,
CEO and Founder
We at Impact
360 Business
Consul ng are
a group of
young and
dynamic
business
experts who
firmly believe in
company values
and its purpose.
executing of the strategies at the ground level are the key
and, with our client’s support, ensure its smooth
implementation.
Surmounting the Challenges
Initially, the company faced clients demanding and very
critical about the business solutions. However, Harish and
his team of experts carefully identified their concerns and
offered specific solutions which were based on logic,
research, and purpose. The initial success was encouraging
and morale-boosting. The earlier clients, who are reliable
patrons even today, have been vital critics and supporters as
well. The learning process continued as the team prepared a
systematic working methodology based on the important
observations. The team is given a free hand in the working
process and customization of the solutions.
Embracing a Tech-savvy Environment
The company offers interesting solutions which are
simplified and feasible for business entrepreneurs.
Comprising of the guiding videos enables the businessmen
to watch, understand the concepts, and apply them rightly

in their respective businesses. The team of experts offers
innovative training solutions using modern methodologies
in professional coaching and mentoring, consultation in
sales and marketing, finance, marketing communications,
HR process, and leadership, respectively.
The training and knowledge transfer sessions on various
software applications related to various departments were
explicitly provided. The company aims to instil the modern
approach of upgrading to the latest technologies and trends
to stay updated and presentable.
Words of the Wise
Speaking on the advice to young entrepreneurs and business
professionals, Harish Iyar directs on having a logical,
transparent, and customer-centric approach. Through wide
experience spanning more than three decades, he has
worked with numerous clients and professionals. Harish
appeals to young professionals to learn from the basics and
observe and understand the clients, as the clients are the
best teachers. He asks to stay focused and grounded with
readiness to work hard, which is all that is necessary for
balancing the vital aspects of the business.
Leaping Towards New Horizons
Impact 360 is poised to impact its client’s work culture and
enhance their business potential through its 360-degree
approach. Believe in the values of honesty and dedication
towards helping the grow effectively from every
professional dimension. The team of experts resolves the
core issues, understands them, and builds a strategy to
combat them effectively. The company is focused on its
mission of providing business consulting services crossing
more than 100 plus customers by the end of 2022.

Embracing
the Most Effective
Brand-building
Approaches
ommunication plays a pivotal role in driving the marketing process of any
Cbusiness organization. Companies those having developed their strong brand
identity stand to leverage the respect of customers, positive brand perception,
and higher recall value.
The branding efforts work in the long term to increase brand value through the series of
branding activities conducted. Business organizations have identified the importance
and need for branding activities. A consistent brand-building process helps in stronger
brand identity creation and attracts better customer inquiries and sales conversions.
Let’s identify five effective brand-building strategies that are preferred by branding
organizations.
Go All-Round Digital
We are in the modern age of digital technologies, where almost 90 percent of people
use smartphones and social media. Hence branding the company offerings on digital
media is most necessary. This plan implements all the digital mediums systematically
and regularly.
• Complete communication is planned to highlight the products and their USPs in a
smart and engaging series of branding activities.
• Developing a modern responsive and e-commerce-enabled website.
• Regular branding campaigns to be run on the various social media platforms of
Facebook, Twitter, Instagram the WhatsApp.
• YouTube videos made from the customer perspective focusing on product
attributes in interesting stories enacted by impressive actors.
• SMS campaigns to be conducted

Balanced Media Mix
When the brand consultants identify that the client
organization has its products or services catering to a vast
multi-segment target audience, then they apply the smart
option of implementing a media mix. This involves a
proportionate weightage given to each medium that ensures
a steady and rhythmic brand exposure to the target
audience. It includes a golden combination of different
media verticals of digital, direct branding, mass media,
captive media, and electronic media, respectively. The
objective is to reach out to a wider volume of audience,
which is spread and exposed to different mediums. This will
offer the possibility of …
• Reaching customers active in every media
• Reaching and reaffirming the brand message to the
customer covered in more than two mediums
• Justifying the budget of the client organization in
reaching out to a diverse and wider customer base.
• Empowers the branding analysts to review the branding
efforts with respect to the efficacy of the mediums in
parameters of exposure, reach, responses, inquiry
generation, and sales conversion.
Creating the Niche
This branding is based exclusively on the brand positioning
strategy. The branding company plans out the complete
product qualities and virtues that need to be communicated
systematically. The company research in detail to pinpoint
the target audience and plan the branding activities.
It includes designing communication with focused
strategies and targeting the end clients effectively. The
sector-wise plan comprises the target customers, their
circles of business communication, and areas of commercial
relevance.
The captive mediums of specific events and exhibitions
connect properly and logically to the niche target audience.
Industrial roadshows rightly spread the branding efforts to
make the entire exercise effective, thereby increasing
customer engagement, feedback, inquiries, and closer to the
deals too.
The POP way
This branding strategy can be implemented with fixed client
budgets. The branding of the company products is
exclusively done in the contact points of the purchase,
giving it the name Point-Of-Purchase (POP). The logic is to
communicate promptly exactly at the point where the
customer picks up the product that is to be purchased.
The display shelves in supermarkets, malls, variety stores,
etc.
The POP branding has the power to change the customer’s
decision to opt for this branded product where the display
shines out. The POP branding displays include shelf pop-
ups, electronic display boards, Handing danglers and
banners, Colourful branding umbrellas, or even the full-size
cut-out of the product.
Mass Reach
The branding strategy here aims to convey the brand to a
maximum number of the target audience in the fastest
possible ways.
Print Media: Advertisements in Newspapers and magazines
reach out to many readers in one effort. The effort helps in
spreading brand awareness swiftly.
Electronic Media: TV and Radio commercials, talk shows,
and interviews, aid in increasing the brand’s popularity and
are known to generate decent inquiries too.
Outdoor Advertising: Hoardings in the prominent locations
of the buzziest traffic squares, market areas, airport
entry/exit gates, seating lobby, and bus panels.
Focused Digital Promotions: The marketing efforts in the
SEO, Google AdWords, and Google AdSense through
organic and paid campaigns have a massive reach across the
globe through various customized branding activities.
Gearing towards Smart Business
The brand-building process is a long-term series of planned
and consistent efforts which has a far-reaching impact. Like
growing a big tree, it needs efforts regularly to nurture by
proper conditioning and taking care. Initially, the growth
could be slower, but it steadily develops its identity and a
striking memory in the customers and the industry as well.
As it gets counted as one of the prominent brands in the
industry, the impact is visible through the rise in business
associations, the surge in sales figures, and the loyal
following of customers even during tough, uncertain
scenarios.
- Kedar Borgaonkar

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ADV. Amjath Faizy
M.D
Study Abroad Consultancy

Many students who aspire to make it big in their
careers look forward to perceiving international
education for its value, importance, and high
growth in global opportunities. Universities from countries
like Australia, New Zealand, The United Kingdom, Canada,
The United States of America, etc., have been the most
sought-after destinations for international education for
students all over the world.
However, the process of identifying the right country, right
university, choosing suitable courses, checking the basic
requirements of documentation, compliances, the VISA
process, and many more aspects could be confusing and
challenging. Professional international education
consultants play an essential role in guiding aspiring
students with the right procedures that help them fulfill their
dreams.
Lyfizy International, based in Wayanad, Kerala, is a
professional consulting organization that offers complete
guidance, procedure and essential support in equipping
aspiring students in their plans for international education.
Spearheaded by its MD, Adv Amjath Faizy, Lyfizy
International has helped hundreds of students in achieving
their dreams of perceiving global education.
In a brief interview with the team of Insights Success,
Amjath expressed about the story of starting Lyfizy
International, the initial objectives, challenges faced, his
advice to the budding professionals and the vision for the
future.
Amjath, please brief our audience about Lyfizy
International, its USPs, and how you are currently
positioned as one of the best consultation providers.
In a world where global expertise has become a norm,
education has become a business rather than a service.
Lyfizy International is a study abroad consultancy in South
India that provides educational services to students across
the world. From the land of naturalistic landscapes,
Wayanad, Lyfizy renders their services with utmost
sincerity and honesty. Their services help students to pursue
their education and reach the zenith of success in their
careers.
Students studying abroad aspirants are counseled and
guided in such a way that the best option is provided to
them. They are evaluated on their academic profile, their
career aptitude, and financial conditions. Lyfizy offers many
services for students, which includes aptitude test, country
selection, course selection, university selection, application
to various universities, SOP Assistance, admission
formalities, scholarship assistance, education loan
Assistance, VISA guidance, and support, Foreign
Exchange, insurance, travel arrangements, pre-departure
briefing, post-landing assistance, part-time job assistance,
accommodation assistance, etc.
The company’s honesty and goodwill have reached it to be
among The Most Trusted Consulting Companies. The
service is very prompt and is carried out by a very
enthusiastic team. The team is very passionate about
guiding students and helping them with their proper
documentation. Moreover, Lyfizy enhances academic
writings such as statements of purpose by giving them
proper guidance in writing it. The student’s profile is very
clearly evaluated, and scholarships are applied accordingly,
which will be definitely a lifesaver for many students.
Tell us more about Lyfizy’s offerings and what aspects
make it stand out in the cutthroat competition.
Lyfizy, being a consultancy, works with goals and works for
achievements. That surely is in the impact on successful
students. Students in middle-class families or with low
annual incomes also have the same dream to pursue their
education abroad, but finance becomes a serious concern.
They are very safe in the arms of Lyfizy because all their
crisis has a solution in the consultancy. Students are well
aware from the consultancy that studying abroad is not a
big budget plan as other consultancies tell them. This is the
basic aspect that builds trust in our students. Also, Lyfizy is
very transparent, there are no hidden charges from students,
and only a small fee, which even is refundable, is only
collected. This makes Lyfizy the most trusted consultancy
in India.
Trust is everything. It is the upholding truth behind every
successful company. This is the key element that holds us
uptight in this cutthroat competition. As our motto says,
“Lyfizy, a lucrative life partner,” we bring up educational
services with less and affordable fees.
Please brief us about your journey in the industry and
how they have made Lyfizy excel in its niche.
Well, I have come quiet far in life to be in this successful
position. The soul of Lyfizy resides with our team. Though I
am the founder and creator behind the idea of overseas
consultancy, the efforts of our multi-talented, versatile team
deserve a special mention.

I chose a totally different path for my entire career. I
dropped my regular studies in the 6th standard itself. From
studying in religious institutions away from home, I
developed my passion and interest in social studies,
especially the law. At the time, studies apart from religious
matters were not promoted by any of the students studying
religious or moral studies. But with I managed to complete
th
my studies till 12 through open schooling and consistent
and restless efforts. This was a motivational factor for other
fellow junior students. All Muslim institutions started
coming up with the same method for their students. This
was the first milestone where I realized that guidance is also
one of his greatest strengths.
From a middle-class family, I faced a lot of issues with
funding for my education. When I started studying at Jamia
institution, I was driven to get admission into Aligarh
University. Aligarh is in the top 10 universities in India. I
started working on holidays to go for coaching to get into
the university. I studied with the help of my friends in
coaching and successfully gained admission to Aligarh
University to fulfill my dream BA and LLB.
After my LLB degree, I wanted to study at a world-
recognized university with an international degree.
Ultimately leading to studying in one of the top universities
in the world was, the Russel Group University, York
University, for my LLM. This was an incredible journey,
and many were inspired by my journey from the top ten of
Indian degrees to the top 500 international degrees. Many
young students were able to accomplish their education
abroad through my initiatives.
Going to the UK for studies was quite challenging for me.
Much misguidance and wrong information were received. A
master’s in LLM in Human rights has brought me closer to
services. The challenges of studying abroad initially made
me start an overseas education consultancy only to help and
guide students on the correct path.
Being an experienced leader, share your opinion on how
the adaptation of modern technologies like AI and ML is
impacting the industry space and how is Lyfizy adapting
to the change?
As a rising competitor in education consultants, we are out
to provide all the digital services to our students, starting
from an Aptitude test for each applicant and to the
presentations through PowerPoint. Once entered into our
office, the career counsellor evaluates the student. The
counsellors understand their academic qualification, marks,
previous history, family background, and income.
Then he/she undergoes the aptitude test, which clearly
identifies the student’s career and interest in the study. Then
a university and a course for the affordable study are
determined for the students.
A virtual tour of the campus and a study plan is presented
digitally. The registration process is either through online
banking or cash. This literally means that a candidate’s
virtual presence is only needed for registrations and
applications. All the documents can be submitted through
scanned copies through WhatsApp or email. This is very
helpful for students in different places because their work or
studies are not even interrupted.
What initial challenges did you face, and what are the
challenges now?
There are many challenges and problems while bringing up
a consultancy like Lyfizy. At first, Lyfizy doesn’t aim for a
large amount of profit from students; therefore, it’s a service
provided to students in a very affordable way. Most
consultancies provide profitable services and charge a huge
amount for applications and admissions. So, we faced a lot
of challenges from the consultancies. Our marketing
strategies are different from theirs because we involved
truth in all our marketing strategies, like ads, posters, etc.
We give awareness to young students in scholarships,
migrations, universities, best courses, masters, permanent
The challenges of
studying abroad initially
made me start Lyfizy,
an overseas education
consultancy only to help
and guide students
on the correct path.

residence, etc. Most students have dreamed about studying
abroad and making a career in foreign countries, and living
their lives in a well-developed country. But they always
lack finesse. When they are guided and led in the correct
way, they could win with flying colors in their life. So, we
ought to promote them by providing seminars, webinars,
campaigns, career counseling, and many more.
Another one of the great challenges we faced was bringing
up into the market. There was a very couple of the same
consultancies and firms in our region which started as a part
of the franchise from big companies. They always had their
traditional clients. But when our honesty and
trustworthiness increased our goodwill, it was not that
tough to compete with them. It was one of our greatest
blessings that we got huge competitors so we could learn
and improve from them.
What would be your advice to budding entrepreneurs
who aspire to venture into the consultancy niche?
Lyfizy was a startup organization. We faced many troubles
at first. But facing them for a better future is the one thing
that set going. Likewise, problem-solving is the key quality
of a budding entrepreneur. Every problem has a solution.
Implementing the solution at the very right time is
important. A quick and important analysis of problems,
decision-making power, and appropriate implementation is
an important quality for an entrepreneur.
Educational service was my dream. Likewise, my advice to
budding entrepreneurs is to start a passion-driven business.
The stability of a business depends upon the profit. Profit
will be a long-term goal for every organization. Gaining
profits will take some time. In this span of time, you will be
very upset. But you need to remember that the only thing
that will keep us going will be our passion for our business.
So, passion for our business is very important.
More focus on ideas rather than capital will be good.
Capital is an investment towards a company, but creative
ideas make them different from other similar companies.
Building a great team is very important as we all know
teamwork is the greatest strength of a company. A good
team can ensure that the company can run smoothly.
Every business entrepreneur should gain knowledge
through practical and personal experiences. So that the
decision-making for the future can be very effective. And at
last, the service or product provided must be outstanding
and worthy. This factor will keep hold for us in the future
market.
In the changing scenario, how do you envision scaling
Lyfizy’s operations and offerings in 2022 and beyond?
In 2022, we aim at bringing education to a very advanced
level. Education must be available, accessible, and
affordable for all, regardless of their economic status. To
have Lyfizy franchises among five districts in Malabar is
our one-year plan and establishing Lyfizy in every district
of Kerala is the future for the next four years. By achieving
our goal, students will be able to access all educational
services at their fingertips through online platforms.
Developing digitally enhances the chances of education
which contribute to the educational sector of our country.
Our mission is to Motivate, Mentor, and Guide all students
who wish and dream of globally certified education as well
as high academic education.

n passing the high school examinations, students
Ooften are excited about choosing their career
options from a huge variety available. At times
becomes difficult to decide due to various indirect external
factors like peer pressure, parent expectations, social media
impact, various influencers, etc.
There arises a need for professional career consultants who
offer clean, judicious, and complete career consultancy
service that helps young students in identifying the right
career paths that are perfectly suitable to their nature and
prospects.
Professional Career Counsellors that have opened the vistas
of career opportunities to thousands of students building
their lives is MindTrailz. Pivoted by its Founder and
Director Kunjall Mody, MindTrailz offers best-in-the-
class career coaching and soft skills training to thousands of
students in identifying the right career direction through
simple, systematic, and logical practices which ensure the
students make for right decision-making towards proper
career choices.
Various aspects like basic counselling, aptitude tests,
SWOT analysis, industry sector presentations, and
identifying the student’s basic interests, core skills, and
capabilities.
During the classic rendezvous with the Insights Success
team, Kunjall enumerated overwhelmingly her idea of
forming MindTrailz, the core functions, challenges faced
and tackled, along with her advice for the budding
professionals. She was emotionally vocal in her expressions
on her future projections.
Please brief our audience about MindTrailz, its USPs,
and how you are currently positioned as one of the best
consultation providers.
A professional career coaching and soft skill training
company catering to career guidance and counseling, soft
skill training and development using the best of innovative
technology-backed processes
Kunjall, please tell us more about MindTrailz’s offerings
and what aspects make it stand out in the cutthroat
competition.
Career counseling is the process of informed, insightful,
and instructive guidance by an expert to help students know
and understand themselves and the choices they have, to
make educational, career, and life decisions. Career
counselors are increasingly being sought out in recent years
as parents and students realize the need for making sensible
decisions regarding one’s future.
Having been familiarized with only chosen few out of the
myriad of work spheres out there, throughout school, a
student steps out into the world with a narrow view. They
are then bombarded with choices that they either never give
much thought to or overthink. This is where career
counseling steps in. As a country that has never been one to
invest in counseling of any type, we have failed to provide
guidance, a beacon, a pathfinder, that our young generation
desperately needs.

Kunjall Mody
Founder and Director
MindTrailz

MindTrailz came into being out of a passion to guide and
mentor students, career professionals and even housewives
to find their true potential and help them carve the right
career path. We not only help you make the most suited
decisions about your career but also understand yourself.
Especially in today’s changing situations, which strongly
influence one’s career and personal development. We are
here to transform lives with a deeper study of individual
interests, abilities, values, and personality coupled with the
right guidance and mentorship.
how have you made MindTrailz excel in its niche.
A thorough professional and an MBA in Marketing
Management with over 25 years of experience in tourism,
hospitality, and marketing, I have confidently succeeded not
only in our core domain but in the field of education and
skill training as well. We aid and handhold our students
through the process to bring out the best in them. As a
certified career analyst and a soft skill trainer, I am on a
mission to help people to be inspired and awaken their
minds to the greatness that resides within them. I strongly
believe that- Act like Professionals, Aim for Excellence, and
the Moolah will follow…
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the industry space and how is MindTrailz
adapting to the change.
AI and ML help in finding multiple solutions to complex
business problems in a more human and personalized way.
The recent advances in AI are expected to have profound
impacts on future labor markets and competence
requirements, as well as enable new ways of learning and
teaching. AI can be used in education to support various
functions such as student self-regulation, motivation and
well-being, personalized learning support and feedback,
learning process support, assessment and evaluation,
profiling and prediction, usability and accessibility,
resourcing, and competence management.
We at MindTrailz, use the latest technology in form of a
career assessment platform that offers a five-dimensional
analysis across 3000+ occupations and 200+ career paths.
We offer these assessments for various standards (for school
and college students) and a completely different way of
analysis for working professionals.
The analysis is linked across studies and career streams,
personality development, transition to employment, and,
most importantly, competence development. And what’s
more, all of this is customized and personalized as per
every individual. We offer the most professional plans and
paths for students of class 08 and above.
challenges now?
Earlier, people would struggle with the limited awareness of
numbered possibilities. Now, we struggle with abundance.
We are constantly aware of everything that is happening,
growing, and changing, not only around us but across the
world. We are also very familiar with the multitudes of
options available to us today – which is a problem of
current times. We live in a world that is losing its ability to
be patient faster than humans depleting nature and its

resources. There are always possibilities of discrepancies
due to an individual’s changing thoughts, how they’re
feeling while taking the test, answering dishonestly to
match certain expectations or even test anxiety. These tests
do not completely analyze the student to give accurate
results. Instead, they are guiding tools that help in the actual
work done by the coach – and this requires time. The role of
a career coach is not to pick the right career for the child. It
is to hand the tools needed by them to make such decisions
for themselves, not just after 12th grade but whenever
needed in their lifetime.
As an entrepreneur, I’ve painstakingly learned the
importance of heeding the best business advice I’ve
received from many of the top entrepreneurs. The bottom
line is that it takes a lot to start a business and grow it to
profitability. Funny enough, the most impactful lessons
have come from my biggest failures, though.
If you want to start a business and become successful with
it, you need to solve meaningful problems. Execution is
everything in business. Becoming successful in business is
more about your mentality, psychology, and determination,
than about finding little tips, tricks, hacks, and exploitations
in the marketplace. Never stop building meaningful
relationships with customers and other people in your
industry. Choosing to instead view competitors as potential
partners and collaborators can positively impact your
business in a big way.
MindTrailz’s operations and offerings in 2022 and
beyond?
We now have increasingly capable robots and Artificial
Intelligence (AI) systems that can take on tasks that were
previously done by humans. This leaves employers with
some key questions — how do we find the balance between
intelligent machines and human intelligence? What roles
should be given over to machines? Which roles are best
suited to humans?
There’s no doubt that automation will affect every industry,
so business leaders must prepare their organizations – and
their people – for the changing nature of work. Re-invent,
strengthen identity, sharpen value agenda, and sustainable
and resilient operations are the key mantras to expand in
2022 and beyond.
Please feel free to add or highlight any other interesting
insights that we might have missed in our questionnaire.
The past few years have brought about more changes than
we can cope with; the post-pandemic world has already left
us all mentally exhausted and dormant. Recovery is in
order. And skill deficit is one of the many aspects of this
recovery. Bridging the gap between the student’s skills and
employable skills needed by the students is the need of the
hour. Most of the students are unaware of the additional
skills required in the constantly changing environment to
explore greater opportunities. In these uncertain scenarios,
career counselors and soft skill trainers embody the guiding
light for the students by assisting them to understand their
passion and goals and work towards acquiring the skills
needed to achieve their goals. Right counseling and
guidance are the most important avenues to bridge the gap
between skills and employment; parents, students, and
educational institutions need to explore it to the fullest to
recover our country from the sill deficit crisis.

Vital Strategies
to Enhance
usiness is the art of maintaining the
Bcrucial balance of various operations that
support and complement the business
objectives in sustaining the market conditions and
growing steadily. As the famous saying “Change
is the only constant. Those who change with time
survive. Others who fail to change fall behind.”
Similarly, the business world is inﬂuenced and
transformed by the digital revolution. All the new
businesses are developed on the digital
infrastructure already, making their
breakthroughs steadily. It has become necessary
for traditional business enterprises to transform
into a digital environment as the industry has
evolved completely.
The past glory of brand success does not work
now in the new age digital environment with the

young generation influencing the business
dynamics. Let’s identify various strategies for
transforming traditional businesses into modern
digital enterprises.
• Shifting Operations to Computer
Infrastructure
Traditional businesses are based on manual
paperwork with very limited computer usage.
Identifying all the business departments for their
functions and completely shifting the working
from manual working to completely paper-less
computer-based functioning. All computers are
connected in a unified network with the data
secured on common servers, thereby improving
work efficiency, minimizing possible time delays,
and ensuring the process. All the communication
is carried out through emails, messaging, and the
transfer of PDF documents.
• Implementing Modern Software-based
Working
Customized business software that has all the
departments and their employees incorporated for
daily work in the centralized system. Every
department works on its computer software
system, which provides its own working interface
where the users work and feed the data entries.
Each department works to create a work
requirement for the other, thereby working in a
cyclic tandem.
The senior management team has access to each
department and gets real-time updates on the
work status. The system provides an
automatically generate task list that guides the
employees on what work to be done and enables

them in quickly report generation. The next day opens with
the system forming a newly updated work list with pending
and new work tasks.
• Adopting Digital Marketing
Gone are the old days of tele calling and making physical
marketing visits, and relying on print collaterals. The
modern digital age offers a vast scope of digital marketing,
allowing companies to promptly reach out to customers
across the globe in less than a minute. Search Engine
Optimization (SEO) allows marketers to attract genuine
customer traffic to the company website. Social media
platforms of Facebook, Twitter, and Instagram have offered
free exposure to millions of users, allowing the companies
in executing controlled and customized communication
campaigns effectively. Moreover, the power of social media
is in its viral marketing, where the happy and
satisfied/impressed customers spread the company branding
communication further ahead in their network. Social media
has also helped in getting product feedback and developing
lasting customer engagement. Professional platforms like
Linkedin have helped organizations in their professional
brand-building and posting recruitment requirements for all
their vacancies.
• Safety, Security, and Surveillance Systems
The latest security systems in blockchain technology,
antivirus software systems, firewalls, and security protocols
have helped in fortifying the computer network
infrastructure. Installation of modern sensitive CCTV
surveillance systems helps in tracking all the workplace
areas for close check of the activities. Remote monitoring
systems track the computers for their complete daily work
with the list of sites accessed and time spent on each.
• Workforce Management (HRMS and Biometric
systems)
The work tasks of the human resource department can be
easily streamlined under the HRMS software system. This
modern cloud-based system provides a versatile dashboard
covering employee attendance, work performance,
workplace manners and etiquettes, leave records, interview
schedules, induction, training, and development to the exit
formalities.
Apart from employee management, it also houses precise
tracking of employee movements regarding attendance. The
company entrance, floor entrance, and departmental
entrance are secured with conditional access control that
allows entry to specific personnel only. This helps in
restricting access to unwanted individuals that could
possibly create disturbance or safety issues in the
workplace.
• Fast and Effective Business Communication
Emails are fast and can deliver a good volume of data
within seconds. Heavy data files can be easily shared on
File Transfer Protocol (FTP) servers across the world. Real-
time video conferencing facilities save the time and money
spent on traveling to various locations. Technology has
brought the world closer and enabled seamless
communication between people of different countries
communicating in a joint conference.
• Digital payments through E-commerce
Business enterprises have simplified the payment channels
through safe, reliable, and secure online modes of digital
UPI payments, direct bank transfers, Wi-Fi card
transactions, and seamless mobile banking. The business
transactions are made smooth in all the dimensions of
customers, vendors, associates, employees, banks, and other
sources. This has accelerated transactions across various
segments boosting organizational growth through a secure
and controlled channel.
Progressing to the New Digital Dynamics
Every business mode has its own period and changes with
technological developments. Adapting to the latest trends
makes the organization versatile, efficient, and productive
in the futuristic business environment having tight
competition, well-aware clientele, and a demanding market.
Digitally advanced organizations are preferred and
respected for their modern approach, thus steadily gaining
in challenging conditions as well.
- Kedar Borgaonkar

usiness leaders must be very agile,
Bfocused, and futuristic in their
business planning. They are faced
with a relentless need for reducing
expenditures, optimizing the business
potential, and increasing the per-project
profitability. This often becomes
challenging, and the changing situation
demands different strategies.
This is where business experts play a
crucial role in steering the stat-ups towards
efficient and productive working. Modern
business consultants help in boosting
businesses by optimizing their work
processes and enhancing the efficacy of
their operations.
Transformation-The Strategy Hub is a
prominent business empowering
organization that enables start-ups with its
crucial support in fine-tuning the business
methodologies towards effective and
efficient progress.
Led by Darshana Thakkar, Founder and
CEO, Transformation-The Strategy Hub
has been instrumental in steering scores of
business start-ups effectively on the growth
path.
Transformation
-The Strategy Hub
The Dynamic Powerhouse Empowering Business Start-ups
Darshana Thakkar,
Founder and CEO

In an engrossing rendezvous with the Insights Success team,
Darshana gave an account of her early inspirations in starting
Transformation-The Strategy Hub, the challenges faced and
countered, strategies implemented, her advice to the budding
professionals and her vision for the future as to how the
company is poised to be progressing further.
Darshana, please brief our audience about
Transformation-The Strategy Hub, its USPs, and how you
are currently positioned as one of the best consultation
providers.
Transformation has been an expert in cost reduction and
utilization of resources. Basically, I am an Electrical Engineer
followed by an MBA-Operations with hardcore industry
experience in managing business operations. I have invested
25 years in Transforming Micro and Small Enterprises. My
experience in resolving pain areas and the real-life problems
of the SME industry is helping the organization for quick
results.
Our expertise in managing business operations with limited
resources helps client organizations to transform their business
practices from person-driven to system-driven with almost all
existing resources. I am confident in driving the digital
transformation of the organization and managing changes. We
have helped many organizations increase their profitability and
achieve sustainable growth.
Nurturing the passion for supporting the start-up ecosystem of
our country, the Transformation team is empowering and
providing strong handholding support to start-up
organizations.
• I conduct various training and coaching sessions on
entrepreneurship development, business operational
excellence, and digital transformation of MSME in
association with various government and non-
government organizations apart from those on her
own.
• I am associated with CED, Government of Gujarat
as a Business function expert in the
Entrepreneurship development program, as faculty
for industrial subjects in the Second Generation
program (SGP), and as a start-up mentor and
member of the start-up selection committee in the
CED incubation centre.
• I am a certified corporate director registered with
IICA and the Ministry of Corporate Affairs,
Government of India.
• Apart from this, I am an author and publish
numerous blogs, articles, and case studies related to
the industry. I am a privileged empanelled author for
Technology in MSME and Starts-up business in
India’s No 1 Automation magazine ‘Industrial
Automation.’
With extensive experience in managing small businesses,
I can provide holistic and practically adaptable solutions
to small businesses. We understand the limitations of
small business owners and employees of such small
organizations. That helps in the smooth Transformation
of the company without much resistance from both
parties.
Tell us more about Transformation’s offerings and
what aspects make it stand out in the cutthroat
competition.
In the current digital era, in the absence of appropriate
digital strategy, the growth of organizations is affected,
and the business’s survival is at risk. Our team of expert
professionals assists you in establishing budget-friendly
digital transformation and automation strategies and
practices.
The goal of any business is to make a profit, and
transformation strives to increase the yield of high-
potential MSMEs. The reason for the existence and start-
up of any business is profit. We are passionate about
transforming your business in terms of increased
profitability and business growth, whether a start-up or
MSEs (Micro and Small Enterprises).
Our services provide best-in-class customized tools,
techniques, and approaches to meet the needs of
increasingly demanding and transitional business
challenges at an affordable cost.
Our services provide you with
best-in-class customized tools, techniques,
and approaches to meet the needs of
increasingly demanding and transi onal
organiza onal and business challenges.

At Transformation, our team understands that every
organization has grown with unique culture and business
practices. We provide a customized solution that fits the
organization best with minimal changes and resistance.
The Transformation team of experts has extensive
experience ranging from five to 25 years in managing the
shop floor and business management with MSME
companies. That makes understanding problems and the
respective affordable solutions for MSMEs most
compatible.
how they have made Transformation excel in its
niche.
The Transformation’s key areas of operations are MSME
and Start-ups. We know that MSMEs contribute to our
country’s GDP by about 30 % and India’s export by
about 45 %. Furthermore, MSMEs employ
approximately 11 crore people. Despite these significant
contributions, the industry has high growth potential as
the sector is unorganized regarding business practices.
With Appropriate strategies, MSMEs can become
globally competitive. We are offering the following
solutions for MSMEs. Our Transformation Theme for
MSME includes,
• To define a strategic growth path for MSE
companies
• Formulation of Growth and marketing strategies for
your organization
• Transform the organization from a person to a
system driven
• Increase your profitability and increase your
productivity
• The catalyst for Automation and Digital
Transformation of the MSME organization.
• Advisory and support for different government
schemes for MSME
• Develop a business process and system to fit with
your organizational culture
• Organizational restructuring and strategic planning
across the function: Planning, Procurement,
Production, Stores, Marketing, Accounts, and HR
• Effective Utilization of your valuable resources:
Material, Machines, Manpower, Money, Time, Data,
and Technology
• Training of business function to improve employee
performance
I think that everyone knows that our country is young.
Fifty percent of our population is between the age of 25
to 35. It is tremendously challenging to find a job for
everyone. Rather, our youth can become entrepreneurs
who can get start their own business ventures and employ
others.
But due to a lack of business experience, our start-ups
face difficulties sustaining business adversities. We
support our start-up ecosystem by providing start-up
training, mentoring, and handholding. We have an
association with CED, the Government of Gujarat, and
other incubation centres and universities. We are also
providing complete handholding to start the business.
Start-up:
• Starting from idea generation, selecting a business,
SWOT Analysis, and starting of business for
aspiring entrepreneurs.
• Start-up process from Type of company and
registration, various government registration process
support, and complete handholding for all starting
process
• Guidance in the key decision-making at a different
stage of business start-up and process
• Support in a feasibility study to estimate market
demand and production capacity.
• Support to define marketing strategy and coach to
implement same in line with the target market
• Support in project report and Fundraising options
• Advisory for appropriate fund distribution in
different assets and working capital
• Advisory and support in establishing business
premises and in the procurement of capital assets
• Advisory and support business operation during the
Transformation -The Strategy HUB

initial period of business operations.
• Advisory and support to avail benefit of the different
government schemes for the start-up business
Being an experienced leader, share your opinion on
how the adaptation of modern technologies like AI
and ML is impacting the industry space and how it is
Transformation adapting to the change.
Modern technologies like Industry 4.0, IoT, AI, ML,
Robotics, RPA, Data Analytics, Additive Manufacturing,
etc., have established their footprint in large corporates.
But for the MSME sector, this technology adoption is
quite challenging due to two significant factors.
• The high initial cost of these technologies
• Appropriate knowledge about the suitable
technology
We recommend our client consider technology adoption
on a priority basis as it provides a quick return on
investment and increases competitiveness in the industry.
As MSME Transformation specialists, we are leading
with necessary changes in our organization with step-by-
step adoption of digitalization based on the work need.
challenges now?
Well, frankly speaking, starting as a consultant was not
easy. I remember that we have to deal with business
owners, and the first question we have to face is, we have
been managing our business for so many years, and how
will you be able to help our company? But once they
realize the difference between our in-depth knowledge
and domain expertise, it required only their budgetary
approval. Instead, they are spreading their network
through positive word of mouth about our expert
services.
I recommend that entrepreneurs who are keen to start
their consulting journey stick to their area of expertise
instead of copying others. I have seen many consultants
dealing with diversified services related to different
requirements of the industry. They accept whatever
assignments come on their way, even if that is now an
area of expertise. Don’t do that. Make your brand image
for the particular specialization.
Transformation’s operations and offerings in 2022 and
beyond?
After the post covid era, businesses are regaining
momentum in their respective sectors. The one positive
thing that happened was the adaptability of the technology.
Now even Micro and small enterprises are becoming
technology-friendly, specializing in virtual work. It has led
to more opportunities for a hybrid work environment. Due
to the physical nature of consulting practices, business was
earlier restricted to the nearby geographical area. Now
companies are open to associating with remote business
associates.
These helped our company explore the association
opportunities in the long-distance MSME companies and
MSME associations. Currently, some projects are in the
pipeline in Maharashtra, Punjab, MP, and West Bengal,
apart from Gujarat. We have a solid plan to establish our
footprint in the other state as an MSME and Start-up
consultant in 2022.
The reason for our existence and our goal is to promote
#localforvocal and #atmanirbharbharat to contribute to
making our great nation India the world leader. The
#MSME sector is a very high potential contributor, and we
are committed to transforming Indian MSMEs to their
highest potential. Furthermore, our prime focus is to
prevent our talented youth from migrating to other countries
by providing mentoring and handholding to start and
succeed in their entrepreneurship journey.

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