Endorse an alcohol brand carefully with the perfect strategy, push marketing is not an option, keep it simple and flawless. Do not use CTA, however, you can blend offers or discounts if it suits the campaign essence.

1. An Influencer’s Guide To
Alcohol Brand Campaigns

2. Introduction
Working on alcohol brand campaigns requires a little more know-how
than the average collaboration. The nature of the product means that
your campaigns are more likely to come under scrutiny. And numerous
pitfalls could open you up to criticism.

3. Disclose that your content is
sponsored
You must declare when your posts are sponsored. For example, this means
clearly stating in the title, description, or content that the post is sponsored.
There are many ways to disclose sponsorships. You could use Instagram’s
sponsored post feature. You could also use hashtags early in your post
distinguishing it as a paid collaboration.

4. Many influencers fail to disclose sponsorships. And in this industry, it
can be potentially career-destroying.

5. Consider The Age Of Your
Audience
One of the biggest concerns of all advertising authorities is the impact of
advertising on minors. This is particularly troublesome when it comes to
influencers.It is not easy for advertising authorities to discern the age of any
influencer’s audience. But, it is against the law to promote alcohol to those
who are underage. So, this is where your judgement comes into play.

6. You have access to numerous demographic tools. These will tell you
exactly what percentage of your audience is 25 and above.

7. As a benchmark, if your audience is comprised of more than 20%
minors, working with an alcohol brand may not be an ethical choice for
you.

8. Not every influencer is disregarding the rules. There is a tonne of
amazing influencers creating great content for alcohol brands. They are
disclosing sponsorships, they are creating amazing posts, and they are
sharing content with like-minded adults. It’s a win-win-win.
Check Out What The Leading
Influencers Are Posting

9. There is plenty of inspiration out there for you. But, one of the easiest
ways to find great content is to search for the hashtag of alcohol brands
who are doing it right. This should pull up the work of influencers who
have tagged their posts correctly.

10. Conclusion
To sum up, working with alcohol brands doesn’t have to be a cause for
concern.
It can be lucrative for some influencers, creatively inspiring for their audience,
and beneficial for the brand, provided they do it the proper way.

11. Created By:
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