If you are focused on building a community around your brand, then these are the steps you should be taking to integrate influencers into your strategy.

1. Ways to Build a Community
Around Your brand with
Influencers
Building a community around a topic relevant to your brand can be an
extremely powerful tool

2. Introduction
Building a community around a topic relevant to your brand can be an
extremely powerful tool that marketers can easily leverage. Within these
communities influencers are often the ones leading the conversations and
encouraging new members to join.
If you are focused on building a community around your brand, then these are
the steps you should be taking to integrate influencers into your strategy.

3. Understand what motivates
your community
What will bring your community together the most? What is one truth that your
community believes in? What skill are they hoping to learn or sharpen? Discovering and
amplifying this common thread with the assistance of influencers can help you build a
stronger, more tight-knit community.
For example, if your community is united by looking for best practices on a specific
discipline, then work with an influencer who is known for, or sets those best practices.
Engaging these industry experts adds instant validity and brings value to your community

4. Host a chat with an
influencer
Whether your community lives on Facebook, LinkedIn Groups or elsewhere, finding a way to congregate your
community through a live chat via Zoom (or another video solution) can make a huge splash.
A live event with an influencer will not only give you the opportunity to activate your community, but it will also
bring value to the influencer, and get your community in front of their audience. Influencers want to grow their own
communities. By offering them time directly in front of your community, your influencers get the opportunity to
increase their following while adding value to yours.
This is particularly important to keep in mind when building an ambassador program. Live events can be mutually
beneficial when they are done correctly and are a great way to build your brand advocates organically.

5. Ask an influencer to host a
product launch or community
event
Partnering with an influencer to have them host a product launch or community event is a
great way for community members to take their engagement to the next level. By asking an
influencer to host this event, not only do you spark the interest of your community with the
opportunity to hear from an influencer, but you also show social proof that this is an event
they won’t want to miss.
Events like these also present a great opportunity for you to identify and build relationships
with members of your community.

6. Master the art of
cross-promotion
There are dozens of ways to cross-promote with influencers. One way is appearing on each
other’s podcasts and livestreams. You could also promote each other through your
newsletter or other outreach initiative.
This is a great way to grow your respective audiences by sharing information that is
beneficial to both communities. Another option is building some shared promotions into
your contracts with influencers. This is especially useful when you spend the time to
identify the right influencers to work with.

7. Understanding how influencers can help social marketers
engage with and build communities online is one use case for
influencer marketing. From event planning to strategic product
placement, influencers are the key to unlocking your brand's
full potential.

8. Created By
www.influglue.com