InfluGlue is India's leading influencer marketing platform, connecting brands to social media influencers. We help visionary marketers discover and collaborate with creators, bloggers, social media influencers, and passionate fans of their brand.

1. Is Your Influencer Really
Influential?

2. Introduction
With businesses struggling for the maximum number of views, social
media has become the go-to platform for product promotions.
Influencer marketing is a byproduct of this phenomenon. But then,
finding the right influencer for a campaign is no easy task.

3. Consider Metrics
Consider this, your potential influencer may have thousands of followers, but
they may get only 100 likes and comments per post. This is a red flag and
suggests that their audience isn’t engaged.
To check the engagement rate, you should always consider the influencer’s
recent 20 to 30 posts.

4. Find out who follows
This is necessary to recognize fake followers and engagement. If a large
proportion of an influencer’s engagement is coming from outside their
follower base, it is likely that the influencer is using an engagement app
or bots to show fake engagement.

5. Do they Know Their
Followers?
Effective influencers know exactly what their followers are looking for
and will not hesitate to turn down your offer if they think it won’t work
for them. Businesses looking for honest influencers understand this and
perceive this as a sign that the influencer knows their followers.

6. Verify An Influencer’s Relevance
To Their Community

7. To verify an influencer’s
relevance in their community,
observe the following:
Post Types - The type of posts your potential influencer creates should resonate with
their followers.
Focus on demographics - This refers to elements such as the audience’s gender, age,
net worth, employment, etc.
Location - An influencer popular in Kolkata may not be well-known in Mumbai. So,
decide accordingly.

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