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7 best influencer marketing tactics to amplify your brand's presence


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Today, marketers and businesses are busy learning influencer marketing tips and tricks to get the most out of their influencer campaigns. With the growing popularity of influencer marketing among brands, it’s becoming increasingly important to know the right influencer marketing tactics.

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7 best influencer marketing tactics to amplify your brand's presence

  1. 1. I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post. Today, marketers and businesses are busy learning influencer marketing tips and tricks to get the most out of their influencer campaigns. With the growing popularity of influencer marketing among brands, it’s becoming increasingly important to know the right influencer marketing tactics. The following statistics will give you an idea of how marketers are using influencer marketing to amplify their brands’ presence. 77% of marketers use influencer marketing to drive engagement. 89% of marketers use it to create authentic content about their brand. 56% of marketers use it to drive traffic to their websites. 43% of marketers use it to reach younger audiences who detest traditional ads. In this post, we’ll take a look at 7 influencer marketing tactics that you can follow right away to amplify your brand’s presence. Let’s get started.
  2. 2. 1: Product Launches Involving Influencers Brands have been collaborating with celebrities for ages to launch and position new products. However, influencer marketing can give you much better results with your product launches as compared to celebrities. Why is that? Because celebrities are likely to have a massive number of followers with diverse interests. And their endorsements are less credible because celebrities generally aren’t effective with a single niche. More importantly, consumers know they’re only endorsing a product only because they’ve been paid to do so. On the other hand, influencers are perceived as subject matter experts in their niches. So their messages are more credible. Also, their followers are people who have a keen interest in that niche. So their endorsements are likely to be heard by your target audiences resulting in greater chances of conversions. In fact, • 30% of people are more likely to purchase a product that has been endorsed by a non-celebrity than a celebrity, • and 70% of millennials prefer non-celebrity influencers for endorsements.
  3. 3. Here’s how Chanel leveraged influencer marketing for their launch of the Chanel No. 5 L’Eau perfume. They invited popular Instagram influencers to a retreat at their production facilities in France. The idea was to showcase how they use real flowers to manufacture their perfumes. And of course, to build awareness about the new product. When popular fashion influencers like Juliane Diesner posted about their experiences, it was a huge success. Chanel also came up with a couple of branded hashtags for the campaign – #chanelgrasse and #newchanel5 – which amassed over 900K likes. Not just that, Chanel was able to reach more than 9 million people with this innovative campaign. So what are the influencer marketing tactics we can learn from them? Make sure to collaborate with influencers for your product launches to make them immensely successful.
  4. 4. 2: Work With Influencers Who Love Your Brand If influencers are already talking about you without any sponsorship, it means that they’re fond of your brand. This means that they already have an interested audience who are likely to receive your message well. And if you can leverage such influencers, you have a higher chance of succeeding in your campaigns. Airbnb is one brand who’s used this influencer marketing tactic successfully. When they came to know that Mariah Carey had booked one of their properties, they reached out to her for a collaboration. And for the sponsored campaign, she posted some photos of the Airbnb beach house she stayed at. This post received more than 45,000 likes. Following this success, Airbnb has continued collaborating with other influencers in a similar manner. The influencer posts a photo of their luxurious vacation thanking the brand. And in exchange, Airbnb offers them free stays in some of their most luxurious and extravagant properties. So how do you find influencers who are already talking about your brand? Keep a tab on who’s tagging you in their posts. You can also search for your branded hashtags on social media sites and look for mentions from influencers. Social media listening tools like Mention or BuzzSumo can also help you find out who’s talking about your brand.
  5. 5. 3: Encourage Creativity from Influencers The beauty of influencer marketing lies in the content. Influencers are talented individuals with an ability to create something magical. The obvious benefit? It saves you and your team immense effort and time in brainstorming and coming up with creative ideas. So, what is the influencer marketing tactic that you’re essentially employing here? Providing your influencers ample creative freedom. A Crowdtap study found that 77% of influencers prefer working with brands that provide creative freedom. Here’s an interesting example. Maybelline provided influencers complete creative freedom to promote their Falsies Push Up Drama Mascara. So, some influencers wrote blog posts to promote the product. While others took to Instagram.
  6. 6. 4: Collaborate for Long-Term Associations Effective and efficient collaboration is extremely crucial in influencer marketing. And finding influencers who can be your brand ambassadors in the longer run is a successful influencer marketing tactic. Many popular brands have been collaborating with the same influencers on all their campaigns. They don’t treat such associations as one-time transactions. Of course, provided that the influencer’s interests and niche align with brand. An example of such a brand is Johnson & Johnson. They’ve collaborated with Joy Cho of Oh Joy for over three years. She’s promoted their colorful BAND-AIDs on Instagram. With more than 400K Instagram followers on her personal account (and over 58K on the Oh Joy account), she has been helping J&J reach audiences far and wide.
  7. 7. Taking a cue from them, focus on building relationships with your influencers. You can also share affiliate links or coupon codes with them that might encourage more people to buy your products.
  8. 8. 5: Leverage Micro-Influencers You must be aware of a category of influencers having a lesser number of greatly engaged followers called micro- influencers. According to a research by Experticity, 82% of people are more likely to follow a micro-influencer recommendation. Micro-influencers are capable of building stronger connections with their audiences because they have a smaller following. And because of this, their followers are way more engaged and are more likely to trust their recommendations. Another reason why you should consider micro-influencers is that working with them is cost-effective too. In fact, 87% of them charge less than $500 per Instagram post. Tom’s of Maine, a personal care brand, launched a campaign involving micro-influencers. They selected micro-influencers having between 500 and 5000 followers.
  9. 9. Their campaign helped them reach 1.72M people on social media and increased engagement by 600%. That’s the power of micro-influencers!
  10. 10. 6: Build Your Marketing Strategy Around Influencers Marketing can involve several strategies, but is it worthwhile to have influencer marketing as your sole strategy? It certainly looks that way. Google Trends shows a marked increase in influencer marketing and a decrease in print advertising searches in the past 5 years. For brands like Gymshark, their entire marketing revolves around influencers. Their original influencers Nikki Blackketer and Lex Griffin have promoted their products exclusively. Gymshark even invites influencers to their stores to meet their fans. This takes influencer marketing one step ahead and brings it in front of people in real life. Gymshark’s complete focus on influencer marketing helped them grow from $0 to $1.5 million in just two years.
  11. 11. 7: Monitor Your Campaigns If you wish to grow your business with influencer marketing, it’s mandatory to use the right tools. There are several reasons why you need this. One of them being that, 78% of marketers find it difficult to determine the ROI of their influencer campaigns.
  12. 12. Influencer marketing tools can help you overcome most of these challenges easily. For example, with TapInfluence you can get an overview of your campaign ROI. Also, 45% of marketers find it difficult to find the right influencers. And for 30% of them it is a very time-consuming task. Influencer marketing platforms like TapInfluence, Grin, or Socialpeeks can help you overcome all of these. For example, if we look at Tapinfluence again – the detailed information about influencers help you find the ones whose niche perfectly aligns with your brand.
  13. 13. Final Thoughts While your competitors are making the most of influencer marketing, you certainly don’t want to be left behind. The influencer marketing tactics we just discussed are going to help you immensely in implementing successful campaigns. Just make sure to select the right influencers for your brand, and focus on building long-term relationships with them. Also, using the right influencer tools and platforms can save you time and make your campaigns even more successful. If you know of any other influencer marketing tactics or have any questions, let me know in the comments below.