This document outlines best influencer marketing practices during the COVID-19 pandemic. It discusses challenges like affected sponsorships and travel restrictions. It recommends influencers adapt by creating relevant stay-at-home content, communicating with sponsors, and leveraging new opportunities from the crisis like increased content availability and demand for entertainment. Influencers should stay updated on COVID-19 and post safe, useful content to keep their communities engaged during this time.

1. Best Influencer Marketing Practices
During the COVID-19 Crisis

2. Introduction
An effectively proven way to reach and engage target audiences, influencer
marketing can be just as powerful during times of crisis. The current coronavirus
pandemic is no exception.
In this presentation, we’ll focus on how influencers can stay one step ahead of
the rapidly evolving coronavirus pandemic which has effectively turned the
world’s economies upside down.

3. The Challenges

4. 1. Facing challenges during the
pandemic
Log into any social network and you’re likely to see feeds with #COVID19
and #coronavirus. Naturally the topic is at the forefront of society’s collective
dialogue, so it’s important for influencers and their sponsor brands to keep up
with this fluctuation in the global rhetoric. Staying current isn’t something new
for seasoned influencers, but it’s necessary now more than ever to keep both
thumbs on the daily pulse of our social media landscape.

5. Depending on the industry, the main challenge that influencers are facing during
the coronavirus pandemic is affected sponsorships due to brands needing to
adjust their budgets in the face of a crisis.
Add social distancing, travel restrictions, and afflicted marketing strategies into
the mix and it’s clear that influencers will encounter multiple challenging
scenarios over the course of the COVID-19 pandemic.
2. Affected Sponsorships

6. 3. Travel Influencers feel it more
Travel influencers are feeling the heat. For instance, they have had to deal with
grounded flights, canceled trips, negatively impacted sponsorships with curbed
or frozen budgets, and event cancelations which would normally be crucial for
networking and securing projects.
Anyone coming back from a trip since March has most likely had to self-
quarantine, further affecting their calendar of planned business travel.

7. On The Bright Side

8. 1. Content Availability
Influencers typically have an eye for content, and there’s
plenty of content to extract from global lockdowns and
pandemic-related restrictions. Followers are still checking in
on their favorite influencers while everyone deals with the
crisis.

9. 2. Resilience and adaptability
Adapt to the pandemic and its repercussions. Brands are reacting in different ways to the
pandemic, but they’re reacting and that’s what is essential.Influencers are brands so they
should react as well. Change content to be COVID-19 relevant (and if that’s too
uncomfortable of an option, there’s always the possibility of side-stepping the topic
completely).
Posting the right content, no matter where you are, is the key. Stop posting about cruises
and travel to Europe, instead repost old content or offer #stayathome guides.”

10. Note:
Documenting day-to-day activities while social distancing can be a popular
content strategy for many influencers who aren’t able to produce their usual
pre-pandemic content, and a well-done quarantine skit or sing-along has
increased potential to go viral. TikTok, Instagram Stories and Twitter are
especially popular destinations for posting and finding such viral content.

11. Best Practices
•Stay up-to-date with trending COVID-19 information.
•Create content that is: safe, civil, relevant, useful, entertaining.
•Leverage new situations such as the stay-home economy.
•Communicate with sponsor brands & stay aligned with them.
•Keep the community involved, engaged, & informed.

12. Created By
www.influglue.com