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The Art of Planning a Successful Unboxing Campaign
If you are planning to launch a product that would awestruck your audience in a way they cannot ignore, here is the secret unveiled!
Introduction: Unboxing Videos
Unboxing is the art of opening and unpacking a product from its actual packaging. This is one of the buzzwords in the influencer marketing
ecosystem
Why Your Brand Should Invest in Unboxing Campaign?
● Thrilling experience
● Emotionally appealing
● Provide exciting adventure
● Viewers get an honest opinion
● Viewers trust influencers' recommendation
● Brands get more user-generated content
● Viewers get adequate information that
How to achieve a perfect unboxing campaign?
Go creative with your packaging
Packaging design has a great effect on consumers’ opinions of a product since it is the first thing they notice when purchasing a product.
Showcase the product
Through the unboxing video share complete information about the product including the functionalities and other
details.
The main goal is to make the consumers want to buy the product.
Brand influencers can ask questions about the product to the audience.
Partner with the right influencers
Find the best fitting influencers for your unboxing campaign. Check the influencers' previous unboxing experience to guide
him/her properly.
The influencers must be engaging to show excitement while opening the products.
Add a personal touch
Combine exciting offers, vouchers and coupons with the unboxing video so the audience would be triggered to purchase it
Unboxing videos are one of the most engaging forms of influencer marketing that wow your customers, so it is worth trying.
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The Art of Planning a Successful Unboxing Campaign - InfluGlue

  • 1. The Art of Planning a Successful Unboxing Campaign If you are planning to launch a product that would awestruck your audience in a way they cannot ignore, here is the secret unveiled!
  • 2. Introduction: Unboxing Videos Unboxing is the art of opening and unpacking a product from its actual packaging. This is one of the buzzwords in the influencer marketing ecosystem
  • 3. Why Your Brand Should Invest in Unboxing Campaign?
  • 4. ● Thrilling experience ● Emotionally appealing ● Provide exciting adventure ● Viewers get an honest opinion ● Viewers trust influencers' recommendation ● Brands get more user-generated content ● Viewers get adequate information that
  • 5. How to achieve a perfect unboxing campaign?
  • 6. Go creative with your packaging Packaging design has a great effect on consumers’ opinions of a product since it is the first thing they notice when purchasing a product.
  • 7. Showcase the product Through the unboxing video share complete information about the product including the functionalities and other details. The main goal is to make the consumers want to buy the product. Brand influencers can ask questions about the product to the audience.
  • 8. Partner with the right influencers Find the best fitting influencers for your unboxing campaign. Check the influencers' previous unboxing experience to guide him/her properly. The influencers must be engaging to show excitement while opening the products.
  • 9. Add a personal touch Combine exciting offers, vouchers and coupons with the unboxing video so the audience would be triggered to purchase it
  • 10. Unboxing videos are one of the most engaging forms of influencer marketing that wow your customers, so it is worth trying.