Influencer marketing continues to grow at an incredible rate and as you plan for 2018, check out these 10 powerful influencer stats as you develop your marketing strategy.

1. 10(ish) Powerful Stats to Know Heading into 2018
Influencer Marketing

2. The popularity of influencer marketing shows no signs of
slowing down:
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Source: Google Trends

3. VERSATILITY
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NONINVASIVE
AUTHENTIC
(when done right)
COST EFFECTIVE
Why do influencer marketing?
Here are four reasons to name a few:

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According to a 2015 Nielsen study,
83% of consumers trust
recommendations from people they
know!
Most importantly….

5. 5
PEOPLE TRUST PEOPLE!

6. 6
THAT WAS STAT #1

7. of marketers plan to increase their
influencer marketing budget in 2018.
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When it comes to money…
39%
Source: Linqia State of Influencer Marketing 2018

8. Is the average amount marketers are
spending per influencer marketing
campaign.
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DID YOU KNOW?
$25-50K
Source: Linqia State of Influencer Marketing 2018

9. of marketers cite engagement, clicks (59%) and
conversions (54%) as top performance indicators.
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But how should we measure success?
87%
Source: Linqia State of Influencer Marketing 2018

10. 10
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But, what about ROI?
76%
of marketers cite measuring the ROI of influencer
marketing as their top challenge for 2018.
Source: Linqia State of Influencer Marketing 2018

11. 11
“76% of influencers surveyed stated that
they are most likely to work with brands that
grant them creative freedom over what they
post.”
Source: Crowdtap State of Influencer Marketing Study

12. 12
So brands…
don’t be difficult.

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Ok, but what platforms should we be on for 2018?
of marketers cite Instagram as the most
important social network for influencer marketing
in 2018.
92%
Source: Linqia State of Influencer Marketing 2018

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Facebook was #2 at…
Followed by Blogs at 71%. Snapchat was the least
important network.
77%
Source: Linqia State of Influencer Marketing 2018

15. Of marketers state that they require that
influencers disclose sponsored content to comply
with FTC regulations.
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Instagram it is! Now, what about guidelines?
87%
Source: Linqia State of Influencer Marketing 2018

16. Current guidelines require that sponsored media posts include the hashtags
“#sponsored” or “#ad” as close to the beginning of the content as possible
and before any links leading back to a brand’s landing page. In a blog post,
the disclosure statement must be clearly visible and come above the “fold”
or “scroll” ahead of any brank links. For video and audio sponsored content,
there must be either an audible verbal disclosure or a written disclosure on
a clearly legible title card at the beginning of the file.
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Current Guidelines:

17. Is the average earned media value per $1 spent on
influencer marketing according to Influencer
Marketing Hub.
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So when it’s all said and done,
what is the value of influencer marketing?
$7.65
Source: Influencer Marketing Hub

18. Of Twitter users ended up making a purchase
after seeing a tweet from an influencer.
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Or, how about this for value in the social world?
40%
Source: IZEA Influencer Marketing, Twitter and Annalect Study

19. Linqia: State of Influencer Marketing 2018:
http://www.linqia.com/insights/report-the-state-of-influencer-marketing-2018/
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S Influencer Marketing Hub:
https://influencermarketinghub.com/the-rise-of-influencer-marketing/
2015 Nielsen Study:
https://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-
global-trust-in-advertising-report-september-2015.pdf
Ok, I’m sold. Where can I find all this data…and more?
Crowdtap State of Influencer Marketing:
http://corp.crowdtap.com/STIM2015/
IZEA Influencer Marketing, Twitter, Annalect:
https://blog.twitter.com/marketing/en_us/a/2016/new-research-the-value-of-
influencers-on-twitter.html/

20. Reach out on Twitter if you enjoyed: @Kilo1899
**IMPORTANT: Don’t reach out if you didn’t enjoy.**
Thank You