SEO for Social Media

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Presentation from the Hoosier PRSA conference April 25, 2008.

Published in: Business, Technology, Design
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SEO for Social Media

  1. 1. Social Media & SEO Mike Seidle Professional Blog Service [email_address] twitter: http://twitter.com/indymike LinkedIn: http://linkedin.com/in/indymike
  2. 2. SEO's Reputation
  3. 3. In 1998 SEO was all about: Meta Tags. Keyword Density. Cheating.
  4. 4. In 2004 SEO was all about: Meta Tags. Alt Tags. Keyword Density. Lots of Links. Not Cheating
  5. 5. In 2008 SEO was all about: Content. High Page Rank Links. Cheating.
  6. 6. In 2009 there are three factors that matter: Content Quality. Authority. Trust. Not Cheating. (Authority and trust are determined mostly by links)
  7. 7. Why is SEO Important to PR <ul><li>Customers want higher rank in Google. </li></ul><ul><li>Page Views. </li></ul><ul><li>Nothing sells like a #1 on Google. </li></ul><ul><li>Higher rank equals more authority. </li></ul>
  8. 8. Why PR is Important to SEO News sites are high authority, trusted links. PR gets you on news sites.
  9. 9. Everything You Need to Know About Search Engines & Traffic: Google
  10. 10. You MUST Know How to <ul><li>How to make links count. </li></ul><ul><li>Understand what “Anchor Text” is. </li></ul><ul><li>How to get links on Social Networks. </li></ul><ul><li>Use Social Media to promote a press release </li></ul><ul><li>Use the Blog » Buzz » Release » Blog pattern. </li></ul>
  11. 11. Making Links Count URL Shorteners may be unhelpful. Must use “Permanent Redirect” (301 Redirect) for Google “juice” to count. Where to find out: http://kl20.com/p/urlchart/
  12. 12. Anchor Text Anchor text is the underlined text you can click in on a web page. (Note to designers: It's a good idea to have underlined text for links. People have 15 years of training clicking on underlined text.)
  13. 13. How to Get Links on Social Networks <ul><li>Twitter: no anchor text. Get retweets </li></ul><ul><li>All: Status updates. </li></ul><ul><li>Facebook: Use Notes and Pages </li></ul><ul><li>One of the best places to link to: Blog Articles. </li></ul>
  14. 14. Promoting Blog Posts <ul><li>Where to post? Your site or another. </li></ul><ul><ul><li>AUDIENCE </li></ul></ul><ul><li>Post it, then tell people. </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><li>If it's hot, do a press release about it. </li></ul>
  15. 15. The Big Play <ul><li>Blog it. </li></ul><ul><li>Buzz the blog. (Get links to blog) </li></ul><ul><li>Do the big press release. Reference the blog. </li></ul><ul><li>Buzz up the press release. (More links for the blog) </li></ul><ul><li>Blog about the press release. Go to #1 </li></ul>
  16. 16. SEO FAQ <ul><li>myblog.someothersite.com, myblog.mysite.com, mysite.com/blog? </li></ul>

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