You want to start blogging but you don't know what makes a good blog. You will learn everything you need to create the perfect blog : design, content, SEO, social media.

1. All you need to know to create the perfect Blog
Basics of
Blogging

2. Who am I ?
Yoann Bourdon
yoann@powebco.fr
06 71 54 21 32
1.Marketing strategist
2.Professional website design and optimization
3.Trainings and courses on digital subjects
We help entrepreneurs to Master the power of the web

3. INTRODUCTION
Why should you start blogging?
What is a good blog?

4. How do YOUdefinea good Blog withyourownwords?

5. Blogging
Your objectives
Business -Networking –Personal branding–New skills

6. Examples of SUCCESS
STORIES

7. +8 million unique visitors per month

8. TechCrunch: sold $30m after 5 years

9. Top 15 Earning blogs
Source : http://onlineincometeacher.com/money/top-earning-blogs/

10. # Advertising
# Affiliation
# Brand ambassadorship
How to make money with a blog?

11. GET READY
What you should do before doing anything

12. #1 Define a strategy
#2 Target an audience
#3 Study “competition”
Before you start…
Install analytics to gather information about your future visitors

13. #1 CONTENT
#2 DESIGN
#3 SEO & SMO OPTIMIZATION
3 ingredients to good blogging
« and most of all… patience…»

14. What do your readers want from your blog?

15. Consume content
Social Interaction

16. CONTENT
isKing

17. Create
QUALITY
Content

18. # answers people needs or concerns
# informs
# entertains
Good content…
« Everything comes in time to those who can wait »

19. Articles
Beginners guides
Tutorials
Infographics
Videos
Pictures
Etc…
Types of content

20. Publish
as often as
you can

21. Publish as often as you can
Schedule your posts
Be organized
Find your method to write good articles quickly

22. Create
Engagement

23. How to engage your audience?
Easy to read articles
Internal links
No bugs or long load speed
Writing style
Comments
Social Media
Good design

24. DESIGN
empowersyourcontent

25. Less
is
more

26. # Do not distract users with unnecessary information
# Help users to focus on what’s important
Less is more

27. Example 1

28. Example 2

29. Use hierarchy
to improve
USER EXPERIENCE

30. # Design your contentto make it easy to read
# Use titles, bold texts, bulletsto show hierarchy in your texts
Design should help navigation

31. Example

32. Example

33. Learn the art of good
Typography

34. Typography resources:
Font collections :
http://www.google.com/fonts
http://www.myfonts.com/
https://typekit.com/
To learn more about typo : http://practicaltypography.com/
Examples of typo and link to the Google font used : http://hellohappy.org/beautiful-web- type/

35. Use
COLORS
To highlight important information

36. Colorsresources:
https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/

37. Select good
Images

38. Images resources:
https://unsplash.com/
http://photodune.net/
http://www.stockvault.net/

39. Use
ERGONOMY
To improve User Experience

40. ERGONOMY
USER
EXPERIENCE
CONVERSION

41. #1 Facilitate navigation
#2 Use call to actions
#3 Make content easy to read
How to create a good user experience

42. ONLINE VISIBILITY
How youmakepeople come to you

43. Optimize your blog and your content for search engines
How do you make people come to your blog?
v
t
Become notorious on social media

44. Optimize your blog for
Search Engines

45. Search Engines
The website that helps you find the other websites
Main searches are made through search engines
Top 3

46. What does Google want to achieve?
Google grades and classifies all websites, to show best results possible, for one particular search.
40 000searchesper seconds

47. MECANICS OF SEO
BLOG
SOCIAL MEDIA
BLOG
LINK TO
PUBLISH
CONTENT

48. What you should remember
# is a robot
# shows results for a particular match
#recommends the best websites, it’s a competition!

49. ķ
ĸ
Ĵ
BECOMEAMUST

50. Optimizeyourcontent
for SEO

51. Choose appropriate keywords
Bring more visitors to your blog through searches.
#1 Choose hot topics, that people look for
#2 Talk the same language than your audience
#3 Check competition

52. Optimize your content for keywords
After choosing a keyword, include it in:
1.URL
2.Headings and texts
3.Images
4.META title and META description

53. Optimizethe blog
for SMO

54. To be successful you have to convince users, not search engines

55. Why social media
Create a community and interact with it to create a relationship based on trust and make people love you.
Twitter
Linkedin
ą
Facebook
v
t

56. Make your content easy to share

57. SHARE
yourcontent !

58. # Adapt the content and the message to the platform
# Interact with users
GOOD PRACTICES

59. Jab, jab, jab, right hook !
(Gary Vaynerchuk)

60. LAST ADVICES

61. Use Analytics
To study visitors behaviour

62. PAGE
LOAD
SPEED
«47% of visitors leave a website that does not load within 3 seconds»

63. THINK MOBILE
# Mobiles and tablets sales overtake desktops
# New devices means news habits
# Optimize your blog for navigation on mobiles

64. CONCLUSION

65. Be lean, use feedbacks to improve
TEST
OPTIMIZE
MEASURE

66. Discover more advices about Internet marketingand user experience on our blog:
www.blog.powebco.fr
Yoann Bourdon
06 71 54 21 32 -yoann@powebco.fr
For more advices…