Think like David While Acting like Goliath: Strategy First, Then Choose Wisely from Your Digital Arsenal

1. NEXTTHING BETTERIFFIC
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2.  Independent, founded April, 2007
 Disciplines include search, media & digital strategy
 Clients include Fortune 500 brands, agencies
 We love challenger brands
Small Agency. Big Work.
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3. Ink
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4. The Evolution of Digital Media
Truthfacts.com
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Screen Capture: Paramount Pictures Corporation

7. Discussion
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Goliath is inadequate
Goliath is dimwitted
Goliath is clumsy
Goliath is jealous

8. Marketing Automation:
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An enabling technology that
allows us to remove people
so we can communicate with
people better.

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10. Marketing Analytics Spending
Labor remains the single biggest budget item
Source URL: http://gtnr.it/1aDdTve

11. CMOs & Technology
Social media & analytics top
priorities in deployment.
“We are redirecting
money from advertising
to develop and build
CRM systems.”
Source URL: http://ibm.co/mPno3H
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12. Goliath is Jealous
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13. Our Worst Nightmare
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16. Goliath Is Clumsy
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@KevinMRyan

17. Goliath Is Clumsy
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18. David Is Happy

19. Goliath Is Clumsy

20. The Plan
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@CartmanBra

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22. Cliché
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@KevinMRyan

23. #makeithappy
#makeitNazi
#makeitsorry

25. Goliath is Dim-Witted

26. Goliath is Inadequate
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@KevinMRyan

27. Goliath is Dim-Witted
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@KevinMRyan

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Intermission

30. Goliath is Inadequate

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@KevinMRyan

33. Goliath is Inadequate
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34. Goliath is Inadequate

37. Photo credits:
@KevinMRyan

38. Goliath is Inadequate

48. Source URL: http://gtnr.it/1aDdTve

49. Mass Transit
Strategy is a
vestigial tail.
Source URL: http://gtnr.it/1aDdTve
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“It feels like my first time on a plane!

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53. Advice
Tech is cheap, intel isn’t
Build tech around people
Technology is not yet sentient
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54. Advice
Data isn’t people
Automation isn’t strategy
Tech doesn’t replace strategy
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55. William Hazlitt
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“The most sensible people
to be met with in society
are men of business and of
the world, who argue from
what they see and know,
instead of spinning
cobweb distinctions of
what things ought to be.”
- William Hazlitt
© Motivity Marketing, Inc.

56. THANK YOU!
Contact:
MotivityMarketing.com
info@MotivityMarketing.com
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