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Affiliate Huddle 2019 Tips: What got you here, won’t get you there

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Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.

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Affiliate Huddle 2019 Tips: What got you here, won’t get you there

  1. 1. What got you here, won’t get you there Helen Southgate Affiliate Huddle June 2019
  2. 2. Employees Languages spoken Clients across the globe Active in countries Who are we? Acceleration Partners is the largest independent affiliate marketing agency in the world 16014 $1.6 billion Affiliate revenue managed 97 34
  3. 3. Yesterday's home runs don't win today's gamesBabe Ruth
  4. 4. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Growth is in partnerships Partnership marketing
  5. 5. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Same applies to affiliate marketing Affiliate marketing
  6. 6. This is not a rebrand
  7. 7. Affiliate marketing sits within partner marketing
  8. 8. The affiliate model The affiliate model makes the affiliate channel unique Customer Affiliate Advertiser Sales Payment
  9. 9. Partner marketing Affiliate marketing Content Affiliate model Price comparisonVouchers Cashback Partner marketing Product placement Distribution Joint products Shared stores Social & Influencers Affiliate marketing
  10. 10. Existing model used in new ways Affiliate model + Partner marketing
  11. 11. The new landscape Customer Advertiser Social & Influencers Brand partnerships Traditional affiliates Technology +
  12. 12. • There is a mutually beneficial partnership. • The full sales journey can be tracked to the partner • It’s an ongoing opportunity, not a one-off • The affiliate model works for everyone involved When does it work well?
  13. 13. Affiliate marketing is not dead
  14. 14. Using the affiliate model in partner marketing drives many more opportunities
  15. 15. The status quo means modest growth
  16. 16. Partnerships grow the market + P Affiliate Partner P
  17. 17. Better affiliate programmes Thank you Helen Southgate Managing Director EMEA hsouthgate@accelerationpartners.com

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