Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Rust-Oleum Case Study
(re)Introduction to Rust-Oleum
Our Purpose: Rust-Oleum Gives People the Power to Change
Our Insight: People Aren’t Looking to Use Our Products. People Are Looking to Improve Their Living Spaces
Our Strategy: Create 1,000 Projects That Inspire Consumers & Demonstrate What Can Be Achieved with Rust-Oleum Products 
Me...
Conducted Fast Data Analysis to Identify Content White Spaces 
64MM Queries 
2.5MM Mentions
Bedroom 
14% 
Living Room 
Bathroom 
Kitchen 
Occasional 
11% 
11% 
9% 
8% 
•Table 
•Headboard 
•Lamps 
•Mirror 
•Walls 
•...
Rust-Oleum Leveraged Volumes of New Content
Rust-Oleum Leveraged Volumes of New Content
Rust-Oleum Created an Army of Project Enthusiasts 
Leverage 1st Party Data Created to Keep Enthusiasts Engaged, Project by...
1,000 Projects Took Rust-Oleum to New Heights 
•250 Million Project Impressions to date 
•3 Million Project Engagements 
•...
Thank you for your time!
Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consum...
Upcoming SlideShare
Loading in …5
×

Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"

1,954 views

Published on

Published in: Marketing
  • Ryan Shed Plans 12,000 Shed Plans and Designs For Easy Shed Building! ➜➜➜ https://t.cn/A62Ydb8v
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Instant Access to 12000 SHED PLANS, Download plans now. ☞☞☞ https://url.cn/I86oXShh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There are over 16,000 woodworking plans that comes with step-by-step instructions and detailed photos, Click here to take a look  http://t.cn/A6hKwZfW
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ➤➤ http://t.cn/AidirSTh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Want to preview some of our plans? You can get 50 Woodworking Plans and a 440-Page "The Art of Woodworking" Book... Absolutely FREE ■■■ http://tinyurl.com/yy9yh8fu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"

  1. 1. Rust-Oleum Case Study
  2. 2. (re)Introduction to Rust-Oleum
  3. 3. Our Purpose: Rust-Oleum Gives People the Power to Change
  4. 4. Our Insight: People Aren’t Looking to Use Our Products. People Are Looking to Improve Their Living Spaces
  5. 5. Our Strategy: Create 1,000 Projects That Inspire Consumers & Demonstrate What Can Be Achieved with Rust-Oleum Products Media Partners + Consumers + Professionals + Brand Projects
  6. 6. Conducted Fast Data Analysis to Identify Content White Spaces 64MM Queries 2.5MM Mentions
  7. 7. Bedroom 14% Living Room Bathroom Kitchen Occasional 11% 11% 9% 8% •Table •Headboard •Lamps •Mirror •Walls •Furniture •Centerpieces •Walls •Window Treatments •Mirrors •Organizers •Small Accents •Walls •Cabinets •Countertops •Cookware •Appliances •Walls •Birthday Parties •Tea Parties •Easter •Graduation Patio Garage Deck Holiday Garden •Race-Inspired •Organizers •Cabinets •Hardware •Garage Floor •Furniture •Restoration •Small Accents •Centerpieces •Lighting •Surface Restoration •Furniture Restoration •Wood Protection •Small Accents •Easter •Graduation •Kids’ Birthday •Fourth of July •Cookouts •Small Accents •Planters •Fences •Sheds •Stones •Party Decorations •Small Accents 14% 9% 5% 8% 11% Blueprint of Projects to Create and Feature
  8. 8. Rust-Oleum Leveraged Volumes of New Content
  9. 9. Rust-Oleum Leveraged Volumes of New Content
  10. 10. Rust-Oleum Created an Army of Project Enthusiasts Leverage 1st Party Data Created to Keep Enthusiasts Engaged, Project by Project & Room by Room
  11. 11. 1,000 Projects Took Rust-Oleum to New Heights •250 Million Project Impressions to date •3 Million Project Engagements •1 Million Person Interest-Based Retargeting Pool •Supporting Retail Marketing •Unit Sales +40% YOY
  12. 12. Thank you for your time!

×