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A COLLABORATION OF:
ActiveHouse
RESEARCH LED BY:
FUNDED BY:
23 February 2018
GRAPHIC DESIGNERS &
VISUALISERS
SUSTAINABILITY
CONSULTANTS
ENGAGEMENT
SPECIALISTS
ARCHITECTS &
URBAN DESIGNERS
LANDSCAPE
DESIGNERS
PLANNERS &
RESEARCHERS
•	The labelling pilot
•	The current context
•	The website pilot
•	Lessons learned
•	Obstacles
•	Applications
•	The process from now
•	Conclusions
•	Participants and thanks
•	Where next?
We know less about the home we buy than we do about
the cornflakes we had for breakfast or the coat we put
on this morning.
THE CASE FOR HOME PERFORMANCE LABELLING
CURRENT HOUSING LABELS
PROS:
•	Common methodology
•	Recognisable
CONS:
•	Often hidden or ignored
•	Usually incorrect
•	Difficulty of obtaining data
•	Not in metrics an ordinary person
understands
BARKING RIVERSIDE, CREEKMOUTH
BELLWAY HOMES 1994
STERN CLOSE/THE FLEET CURVE
VALUE DIVORCED FROM PERFORMANCE
1. 4-bed Stern Close home sells at £250k (pegged at
threshold where stamp duty rises from 1% to 3%
2. Bellway accepts £285k offer on Fleet Curve
3. Surveyor working for purchaser’s mortgage lender
classes both properties as ‘4-bed end-of-terrace
house’ and downvalues new-build property to £250k
4. Bellway has to accept price despite customer
willingness to pay premium for 35% greater GIA (or
find cash purchaser not restricted by valuation system)
THE FUTURE HOMES COMMISSION
A more consumer-orientated
housing market
Home buyers and communities have
too little power to influence the design
of future homes. They suffer from
limited choice and the marketing of
new homes often lacks the transparent,
comprehensive information that
consumers are entitled to expect before
making one of the most important
financial decisions of their lives. The
valuation of properties should reflect
design quality so that there is an
incentive for developers to invest in it.
Kate Faulkener
HOUSING STANDARDS REVIEW
We would also like to see the
‘Labelling’ of homes at the point
of sale. This could make a positive
difference to space and other quality
standards for private sale housing
and drive improved performance
through customer demand.
Andy von Bradsky
HOUSING FOR THE INFORMATION AGE
The supply chain
should harness Building
Information Modelling
to make it easier and
less costly to give
consumers more
choice over layouts
and finishes, allowing
consumers to visualise
and cost options.
Government, house
builders and estate
agents should draw
up and then mandate
the use of Home
Performance Labels.
5.
1. 2. 3.
4. 6.
8. 9.7.
MORE HOMES, FEWER COMPLAINTS :
ALL PARTY PARLIAMENTARY GROUP FOR
EXCELLENCE IN THE BUILT ENVIRONMENT
BUILDING HOMES BETTER:
THE QUALITY CHALLENGE HOUSING FORUM REPORT
THE CURRENT CONTEXT
The National Planning Policy Framework
Building for Life 12
BRE - Home Quality Mark performance indicators:
- CO2
emissions
- Daylight
- Energy use
Passivhaus:
-	Energy / m2
ActiveHouse:
-	Energy / m2
-	Daylight
-	Indoor Air Quality
- Environmental Impact
- Water Use
- Sound
THE HOME PERFORMANCE LABELLING PILOT
THE RESULTS OF THE PILOT
•	 Only one of the newbuild designs obtained a
satisfactory or better rating in all categories.
•	 Price is no guide to performance.
•	 The smallest is not the best value.
•	 Storage is commonly below benchmark.
•	 Almost £3,000 p.a. between the least and most
expensive costs in use.
•	 A range of £1750 p.a. in running costs, 47m2 in space
amongst 3 bed houses.
•	 Victorian 3 bed semi, expensive, but not the most
expensive to run.
•	 Very wide variation in levels of daylight (1.8-4.8%)
with the Victorian semi near the top but not the best.
MANAGEMENT STRUCTURE
RESEARCH TEAM
Imperial College London
FUNDER
Climate-KIC
ADVISORY
Housing Forum
Others
PARTICIPANTS
Home Builders
Developers
Investors
Agents
Lenders
Consumers
Others
HPL
Joint venture between
HTA and BLP
Memorandum of
Understanding
METHODOLOGY FOR METRICS
• 	Space Standards and Storage - Nationally Described
Space Standards calculation guidance
•	 Whole Life Costing - BLP Butterfly
• 	Operational Costs - SAP plus BRE measurement of
predicted appliance and cooking energy use
• 	Daylight - Average Daylight factor calculated to BRE
Guidelines
• 	Amenity Space
• 	Running Costs
• 	Other metrics to be agreed
ACTIONS FOR THE NEXT 6 MONTHS
•		Commence Research project
•		Have discussions with interested parties to confirm
their commitment to participate in research.
•	 Carry out workshops on metrics with renters and
landlords
•	 Carry out targeted interviews across the sector
•	 Evaluate research findings and feedback
•	 Seek further funding and pilot projects
Q&A
Coming up…
Sli.do poll #x866

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Home Performance Labelling

  • 1. A COLLABORATION OF: ActiveHouse RESEARCH LED BY: FUNDED BY: 23 February 2018
  • 2. GRAPHIC DESIGNERS & VISUALISERS SUSTAINABILITY CONSULTANTS ENGAGEMENT SPECIALISTS ARCHITECTS & URBAN DESIGNERS LANDSCAPE DESIGNERS PLANNERS & RESEARCHERS
  • 3. • The labelling pilot • The current context • The website pilot • Lessons learned • Obstacles • Applications • The process from now • Conclusions • Participants and thanks • Where next? We know less about the home we buy than we do about the cornflakes we had for breakfast or the coat we put on this morning. THE CASE FOR HOME PERFORMANCE LABELLING
  • 4. CURRENT HOUSING LABELS PROS: • Common methodology • Recognisable CONS: • Often hidden or ignored • Usually incorrect • Difficulty of obtaining data • Not in metrics an ordinary person understands
  • 7. VALUE DIVORCED FROM PERFORMANCE 1. 4-bed Stern Close home sells at £250k (pegged at threshold where stamp duty rises from 1% to 3% 2. Bellway accepts £285k offer on Fleet Curve 3. Surveyor working for purchaser’s mortgage lender classes both properties as ‘4-bed end-of-terrace house’ and downvalues new-build property to £250k 4. Bellway has to accept price despite customer willingness to pay premium for 35% greater GIA (or find cash purchaser not restricted by valuation system)
  • 8. THE FUTURE HOMES COMMISSION A more consumer-orientated housing market Home buyers and communities have too little power to influence the design of future homes. They suffer from limited choice and the marketing of new homes often lacks the transparent, comprehensive information that consumers are entitled to expect before making one of the most important financial decisions of their lives. The valuation of properties should reflect design quality so that there is an incentive for developers to invest in it. Kate Faulkener
  • 9. HOUSING STANDARDS REVIEW We would also like to see the ‘Labelling’ of homes at the point of sale. This could make a positive difference to space and other quality standards for private sale housing and drive improved performance through customer demand. Andy von Bradsky
  • 10. HOUSING FOR THE INFORMATION AGE The supply chain should harness Building Information Modelling to make it easier and less costly to give consumers more choice over layouts and finishes, allowing consumers to visualise and cost options. Government, house builders and estate agents should draw up and then mandate the use of Home Performance Labels. 5. 1. 2. 3. 4. 6. 8. 9.7.
  • 11. MORE HOMES, FEWER COMPLAINTS : ALL PARTY PARLIAMENTARY GROUP FOR EXCELLENCE IN THE BUILT ENVIRONMENT
  • 12. BUILDING HOMES BETTER: THE QUALITY CHALLENGE HOUSING FORUM REPORT
  • 13. THE CURRENT CONTEXT The National Planning Policy Framework Building for Life 12 BRE - Home Quality Mark performance indicators: - CO2 emissions - Daylight - Energy use Passivhaus: - Energy / m2 ActiveHouse: - Energy / m2 - Daylight - Indoor Air Quality - Environmental Impact - Water Use - Sound
  • 14. THE HOME PERFORMANCE LABELLING PILOT
  • 15. THE RESULTS OF THE PILOT • Only one of the newbuild designs obtained a satisfactory or better rating in all categories. • Price is no guide to performance. • The smallest is not the best value. • Storage is commonly below benchmark. • Almost £3,000 p.a. between the least and most expensive costs in use. • A range of £1750 p.a. in running costs, 47m2 in space amongst 3 bed houses. • Victorian 3 bed semi, expensive, but not the most expensive to run. • Very wide variation in levels of daylight (1.8-4.8%) with the Victorian semi near the top but not the best.
  • 16. MANAGEMENT STRUCTURE RESEARCH TEAM Imperial College London FUNDER Climate-KIC ADVISORY Housing Forum Others PARTICIPANTS Home Builders Developers Investors Agents Lenders Consumers Others HPL Joint venture between HTA and BLP Memorandum of Understanding
  • 17. METHODOLOGY FOR METRICS • Space Standards and Storage - Nationally Described Space Standards calculation guidance • Whole Life Costing - BLP Butterfly • Operational Costs - SAP plus BRE measurement of predicted appliance and cooking energy use • Daylight - Average Daylight factor calculated to BRE Guidelines • Amenity Space • Running Costs • Other metrics to be agreed
  • 18. ACTIONS FOR THE NEXT 6 MONTHS • Commence Research project • Have discussions with interested parties to confirm their commitment to participate in research. • Carry out workshops on metrics with renters and landlords • Carry out targeted interviews across the sector • Evaluate research findings and feedback • Seek further funding and pilot projects