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Case Study: "Turning Social Listening Into Innovation"

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iMedia Connection
iMedia Connection

Case Study: "Turning Social Listening Into Innovation"

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Olga Patel Fisher-Price Crowdsourcing October 2014
Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers Source: Wikipedia
www.myFPideas.com OBJECTIVES Provide a consumer forum for Ideas, opinions & feedback Provide product teams with a mechanism for funneling and filtering the conversation Identify and address compliance and security issues Help build Inventor Community of the future by fostering high contributors Address specific Brand challenges through contests
THANK YOU!!

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Case Study: "Turning Social Listening Into Innovation"

  • 1. Olga Patel Fisher-Price Crowdsourcing October 2014
  • 2.
  • 3. Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers Source: Wikipedia
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. www.myFPideas.com OBJECTIVES Provide a consumer forum for Ideas, opinions & feedback Provide product teams with a mechanism for funneling and filtering the conversation Identify and address compliance and security issues Help build Inventor Community of the future by fostering high contributors Address specific Brand challenges through contests
  • 14.
  • 15.