The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu, Senior Analyst, IDC, Romania

1. The Third Platform Technologies-
Accelerating the Curve
Laurentiu Popescu
Country Manager
IDC Romania

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4. 4

5. 5
Designed for
Consumer,
Enhanced for
Enterprise
Designed for
Enterprise
First/Only

6. 6
Now the IT Marketplace That Matters
3rd Platform will dominate growth: up by
15%, driving 29% of 2014 IT spending, and
89% of growth.
3rd Platform will cannibalize 2nd Platform:
40-50% of 3rd Platform growth in 2014 will
come at the expense of 2nd Platform.
Value migrating within 3rd Platform: up
the stack, toward customers’ competitive
advantage.
Vendors are also shifting: Amazon driving
higher up into the “innovation zone”;
Google waking up; incumbent IT leaders
stripping down and reconfiguring.

7. 4 Areas for Innovation
 Mobility
 Big Data
 Cloud
 Social Media

8. The Mobile Revolution Has Arrived
Smartphones & Tablets (13%) will lead 2014
growth, accounting for over 60% of total IT
market growth. Excluding mobile devices, IT
growth will be only 2.4%.
Beyond Mobile Devices: Growth in all major
sectors – Servers, Storage, Networks, Software,
Services – will be positive, except PCs (-6%)
Internet access via SMDs will exceed PC
access by 2015
Mini tablets will jump from 33% to 60% of the
tablet market

9. Big Data and Analytics:
The Chief CIO Issue from 2014 Onward
Big Data Software Landscape
 CIOs are being overwhelmed by the
amount of data to manage
 Too much information to capture,
manage and understand to support
enterprise decision making
 Confronted with important policy
questions in terms of generation,
management, ownership and liability
 Big Data and Analytics will be the issue of
the year for many CIOs in 2013 in an effort to
provide more value from IT
Creation of new data from both structured
and unstructured sources will require a new
breed of analyst

10. Top Strategic Priorities Related to
Business in Europe
Organization’s main strategic IT
priority for the next two years?
30%
30%
25%
15%
Improving the alignment of IT with business needs
Improving IT service levels quality to the business
Using IT to make the business more cost effective
Reducing the cost of IT
Costs
40% are costs related
Quality of Service
30% seek better alignment
with business
30% want more quality
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Source: EU IT Services
Study 2013; N=796

11. Top Strategic Priorities Related to
Cloud in Europe
How strategic will be cloud investment
priority in the next 12 months?
Essential
18%
High
priority
36%
Medium
priority
30%
Low
priority
11%
Not a
priority
5%
0% 50% 100%
Cloud is being
taken seriously
One third considers cloud to
be high priority
Essential for 18% of
respondents
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Source: EU IT Services
Study 2013; N=796

12. Cloud Delivery Models
Usage and Usage Plans
Virtual private
Vendor Hosted Private
In house Private Cloud
Public Cloud
0% 50% 100%
40% users
already
Another 40% are
considering
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 12
Source: EU IT Services
Study 2013; N=796

13. Satisfaction Levels
How would you rate the performance of
cloud in meeting your expectations?
Driving down or controlling
the cost of IT
Use IT to make the
business more cost
effective
Support the business
strategy better
Bringing innovation to the
business
0% 50% 100%
40% of
cloud
users
positively
surprised
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
Source: EU IT Services
Study 2013; N=486

14. Social “Invades” the Entire Enterprise
Social = standard foundation for customer
engagement and marketing. By 2017, 80%
of Fortune 500 companies will have an active
customer community, up from 30% today.
Enterprise social platforms meet Cloud
PaaS platforms. In 2014-2015, social
platforms will merge with cloud (PaaS)
platforms and the expanding standalone
enterprise social networks will go the way of
the Blackberry.
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15. Social Media and Flu Tracking
Current Approach
 Tracking done mainly through doctor visits
 Largely linear, with info passed along
 Access comes at end of process
 Widely practiced in US, WE, and CEE
5-10 days

16. Social Media and Flu Tracking
Social Approach
 Tracking done with search engines
and social media
 Non-linear information flow
 Access comes at start of process
 Being experimented with
3-5 days?

17. Conclusions
Cloud spending will exceed $100 billion. Growing
by 25%, and skewing toward public (shared) cloud
services.
Big Data spending will explode, shift. 2014
spending will grow by 30%, to $14+ billion. Growth
shifts to analytic tools, apps.
Social invades, and disrupts, product and
service development. By 2016, 60% of the
Fortune 500 will deploy social-enabled innovation
management solutions.
PCs vs. Tablets and Smartphones – the
onslaught continues. In 2014, sales of
smartphones and tablets will exceed PCs by 2.5:1.
The PC slide will continue (-6%).
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18. Thank you!
Laurentiu Popescu
lpopescu@idc.com
www.idc-cema.com
www.idc.com