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Internet of Things & Hardware Industry Report 2016
SparkLabs Global Ventures is a new seed-stage fund founded by entrepreneurs. We are a global fund that
believes exceptional entrepreneurs can be found anywhere, and have invested in 54 companies across the globe
since December 2013 including 6 Internet of Things / Hardware companies.
About SparkLabs Global
Definition
Internet of Things (IoT)
The Internet of Things is to connect physical objects over an IP or other network, to exchange/store/collect
information to consumers and businesses via a software application. Nearly every person has encountered or used
a particular IoT application with 4.9 billion predicted to be connected through 2016.Through this phenomenon,
new market opportunities have formed with industries harnessing the IoT potential to further benefit consumers or
companies and gain a competitive advantage.
Data Flow of IoT
The chart below illustrates the data transformation from a smart object to the end-user consumers.
Share useful information
with other people
Controls the analyzed
data and provides
service to end-user
Store and analyze
data transported from
connected machines
Senses surroundings
and collects data
Mobile, router, wearable,
thermometer, etc.
Sensors
in Machines
Data Center
(Cloud)
Application
(Software)
Consumer
Definition
Layers of Internet of Things
The IoT industry can be broken down into 3 Layers: IoT applications, IoT platforms, and building block providers.
Each plays a vital role, integrating with each other to allow the IoT phenomenon.All 3 layers have many market
players in each, however some companies can be categorized into two or more layers.
Building Block Providers
IoT Platforms
IoT Applications
IoT layer which enables products & services to end-users
Service Providers, Device Manufacturers
(Apple, Google, Samsung, Fitbit, August, etc.)
Software systems & clouds that allow applications to function and connect.
Platform Vendors, Middleware/Analytics Vendors, Connectivity Providers
(Cisco, Qualcomm, Intel, Apple, Google, Arduino, etc.)
Physical hardware that lay the foundations of IoT.
Infrastructure Manufacturers, Component Manufacturers
(Qualcomm, SIMCOM, Sierra, Vodafone, T-Mobile, etc.)
Landscape: Consumer vs. Industrial
Consumer vs. Industrial
We see the landscape generally divided between consumer and industrial applications whether hardware, software
or both. The consumer innovations are primarily hardware products and industrial have been primarily software
(i.e. artificial intelligence, data analysis). Most connected home, wearables and robotics/drones products have been
consumer facing while healthcare has been split with a leaning towards with more hardware-focused products.
Connected
Home
Wearables
Healthcare
Industrial
IoT
IoT Applications
Robotics &
Drones
Landscape: Battlegrounds
Consumer Battlegrounds
Our view is that there are 5 major battlegrounds for IoT and hardware
innovation and market growth in the consumer space:
•  Connected Home (Security, Central Appliances & Home Hubs)
•  Wearables
•  Healthcare
•  Robotics & Drones
•  Transportation
For this report, we will not cover transportation since we believe it is a very expansive industry and will cover it
in a future report.
Landscape: Industrial IoT
“Industrial IoT will dramatically change how many
Fortune 500 companies operate.
This is not only about environmental sensors and
sensors integrated into the manufacturing processes,
but we believe real-time visualization along with all of
this new data is essential to companies making the
best and right decisions at critical moments.”
Jimmy Kim, Co-founder & President of N3N
and Co-founder of SparkLabs Global Ventures
N3N was Cisco’s first internet of things investment in the world. The company is an IoT
visualization company based in Seoul and San Jose, CA. Their clients include Samsung
Electronics, LG Display, Posco (3rd largest steel company in the world), Hyundai Motors, and others.
Landscape: Industrial IoT
Industrial Internet of Things
Industrial IoT has the potential to be bigger than the consumer space. With over 13 billion connected devices in
the world and millions more coming online every week, the amount of data that we are collecting is amazing.
From street signals to manufacturing plants to construction cranes to jet engines, the aggregate data companies
collect will be overwhelming and exciting at the same time as they try to figure out what to do with it and how best
to analyze and apply the knowledge gained from all of this new data.
The SparkLabs Global team identifies 3 current
areas of innovation and growth in the industrial
IoT space:
•  Artificial Intelligence /
Machine Learning
•  Security
•  Sensor Driven Computing
Portfolio Profile
“The partners at SparkLabs are amazing people and have been a motivating force since the early
days of Petnet. They are forward thinking in the way they think about the internet of things and
how it will shape they way people shop for consumables.
They have an expansive global network of executives, advisors, and investors who are ready to
help in any form necessary. SparkLabs is an essential team member for companies who are
looking to expand their brand globally.”
- Carlos Herrera, Co-founder & CEO of Petnet
Source : BI Intelligence Estimates Source : Verizon’s IoT 2015 Report
•  The number of IoT devices connected will increase to
25 billion by 2020.
•  Connected homes seems to be the leading sector,
however, all sectors are expected to exponentially
grow.
•  Number of B2B IoT connections will greatly increase
to 5.4 billion by 2020.
•  Organizations that utilize IoT technologies in their
products/operations are expected to be 10% more
profitable.
Market Overview
More Machines are Going Online
As prices for semi-conductors fall and connectivity technology develops, more machines are going online.
Appearance of smart objects is the main driver of IoT industry’s development.
Global IoT Market’s Rapid Growth
With the growth of connected devices, the global IoT market size is expected to also flourish.The chart below
represents the IoT market forecast from various noteworthy research firms.
Market Overview
Source : IoT Analytics
Increasing Mergers & Acquisitions
With the rapid consumer interest of IoT products, the tech giants and investors are looking to have a piece of the
future trillion dollar pie. The movement has projected many M&A and investment opportunities with industry
leaders preparing for an IoT boom.
Mergers and acquisitions related to IoT continued to shatter records. Buyers
so far this year (2015) are spending $14.8 billion to purchase 39 IoT-related
companies, according to a report from 451 Research. That surpasses the
$14.3 billion spent for 62 such companies in all of 2014, which itself was a
record-breaking year.
In 2014, IoT M&A spending increased fortyfold from the previous year.
Almost eight times the total spent by acquirers in 2012 and 2013
combined.
Technology companies including Google, Intel, Cisco, Samsung Electronics,
and major telecom players, including Vodafone and Verizon, are betting
heavily on the connected homes sector.
Market Overview
Round Wearables Healthcare Industrial IoT Connected Home
Series A
Vuzix $24.8M
Pebble $20.3M
Moov $4M
Sensoria $5M
iHealthLabs $25M
Tachyus $13M
Wearable Intelligence $7.87M
LIFX $12M
Rachio $9.8M
Series B Oculus VR $91M
Scanadu $49.66M
Zepp Labs $15M
Withings $33,83M
GroundMetrics $2.73M
APX Labs $13M
Bit Stew Systems $17.2M
August $38M
Canary $30M
Ring $28M
Series C Misfits $40M Misfits $40M Matterport $30M
Anki $55M
SimpliSafe $57M
Jasper $50M
Later Stage N/A Jawbone $725M N/A
View $258.71M
Sonos $130M
IPO / M&A
GoPro (IPO)
Oculus (by Facebook)
Misfit (by Fossil)
FitBit (IPO)
BodyMedia (M&A)
Deepmind (by Google)
Jasper Technologies (by Cisco)
Dropcam (by Nest Labs)
Nest Labs (by Google)
SmartThings (by Samsung)
Alarm.com (IPO)
Source : IoT Analytics & SparkLabs Global
Major Funding of Each Sector
Below is a table displaying the investment trends of IOT companies. Comparing the different industries and the
various levels of investments received by its players. From our gathered data, there seems to be a strong leaning
towards connected homes.
Market Overview
Rank Company Sector
Aggregate
Investment
Investment
2014-2015
1 View
Energy Efficiency
(home & office)
$460.24M $258.71M
2 Proteus Digital Health Healthcare $315.35M $203.60M
3 Jawbone Wearable $818.80M $447.00M
4 Sonos Home Automation $453.95M $130.00M
5 Jasper IoT Platform $205.30M $50.00M
6 SigFox IoT Platform $144.47M $131.37M
7 Trilliant Energy Efficiency $146.00M -
8 Alarm.com Home Security $261.00M $98.00M
9 Anki Home Entertainment $105.00M $55.00M
10 Inrix Transportation $143.10M $75.00M
Source : CB Insights, Crunchbase
Top 10 Internet of Things Startups
Below are the top 10 funded IoT startups between 2014-15 listed by CB Insights.We added total amounts raised
from Crunchbase data to make this chart more confusing for you. As highlighted, the Connected Homes space
seems to be garnering the most interest from investors.
Market Overview
Market Overview
•  Connected-home device shipments will grow at a
compound annual rate of 67% over the next five years
•  Connected-home device sales will drive over $61 billion
in revenue this year.That number will climb at a 52%
compound annual growth rate to reach $490 billion in
2019.
•  Smart Appliances are comparably less significant in the
Connected Homes industry.This may be due to the long
service life of smart appliances and expensive prices.
•  Energy, safety and security systems will become popular
first, leading the way to broader consumer adoption.
Forecast of Connected Home Market
Below are two tables illustrating the growth in device shipments for the Connected Homes industry.
Forecast of IoT Healthcare Market
Healthcare IoT market projected to hit $117 billion by 2020 at a CAGR of 38.1% (MarketResearch.com 2015).
Source : IDC
Market Overview
$32.47 billion
$117
billion
2015 2016 2017 2018 2019 2020
IOT HEALTHCARE MARKET
Graph generated from
MarketResearch.com data
Market Overview
Robotics
Robotics market has taken a tangent from roughly 2010, where Cloud Robotics was first coined. From there it has
sky-rocketed into strong interest from investors, with predictions to hit around $40 billion in investments by 2020
(Marketsandmarkets.com, 2015).
Market Overview
Drones
UAV production will soar
worldwide from $6 billion
to $14 billion annually,
and totaling $93 billion in
the next ten years.
The civilian sector is
expected to jump from
$0.5 billion to $3 billion
in a decade.
Source : BI Intelligence
Market Overview
Increasing Attention to Industrial Internet of Things
Investment into Industrial IoT almost tripled from 2013 to 2015, and the number of investment deals increased
from 59 in 2013 to 94 in 2015.
Market Overview
Active Investment in Industrial Internet of Things
To some people, the deal share of industrial IoT companies might be surprising since the numbers seem high
relative to the general knowledge of this IoT vertical. Others might question how broadly “industrial IoT” has been
defined. Regardless, this is an important sector to follow for innovation and tracking the next “unicorns.”
“The more interconnected our homes become the more we
are unknowingly inviting unwelcome guests in. Product
manufacturers weren’t focused enough on security and
privacy, as a design priority, exposing consumers to a new
forms of attacks in our digital age.
The challenge to manage and protect a variety of different
devices enforces us to adopt a new approach in securing and
protecting consumers.We are facing a new reality where the
home network is central to our lives. With this network-first
security strategy in mind, SAM is launching an enterprise
grade security product to the home environment and giving
back people control of their digital lives.”
Sivan Rauscher , Co-founder & CEO at SAM Seamless
Networks
Portfolio Profile
Connected Home
We look at the connected home with 3 primary entry points to influence consumers and we believe these are
the current battlegrounds between incumbent corporates, new corporate entrants and startups.
•  Security
•  Central Appliances
•  Home Hubs
Connected Home
Our team believes all of these are legitimate
entry points to capture mindshare and control
of the connected home.
ADT is the leader in home security in a fragmented market. This $6.7 billion market cap company
with $3.5 billion in revenues has 25% of the residential market and 13% of the SMB market.
Comcast has been working to penetrate this market along with low cost solutions from companies
such as Google’s Dropcam to startups such as August (Smart Lock), Canary, and Notion.
Whether Nest’s Thermostat or LG’s smart refrigerators, these are companies are seeking to bring
the conveniences of online connectivity to daily household tasks or functions. Simplicity and ease
of use is important for these plays to build trust and expand their presence into other parts of the
household. Other targeted areas are sprinkler systems, washers, lighting, power meters and
others.
There are various approaches to the home hub market whether focusing on audio features to
advanced home controls. With the shut down of Quirky/Wink, it seems most consumers still do
not have a compelling reason to purchase such advanced devices. SmartThings, acquired by
Samsung, has the benefit of being housed now with a larger entity since this is long-term battle
for the home.
Security
Central Appliances
Home Hubs
Connected Home
3 Battlegrounds for the Connected Home
Our team believes there are 3 primary battlegrounds between incumbent corporates, new corporate entrants and
startups.
Company Product / Service Activity
Tech Giants
Apple Homekit (Platform)
Google
Brillo (Platform)
Nest Labs’ Products (Monitoring and Tracking)
Acquired Nest Labs
Samsung
ARTIK (Platform)
SmartThings’ Product (Hub, Smart Appliances)
Acquired SmartThings
Amazon Amazon Echo (Hub)
Start-ups
View
Architectural Dynamic Glasses
(Energy Efficiency)
Sonos
Wireless Music System
(Smart Appliances)
Alarms.com
Security Solutions
(Security and Safety)
IPO (June 26, 2015)
Nest Labs
Thermostats and smoke detectors
(Monitoring and Tracking)
Acquired by Google
SimpliSafe
Wireless Home Security System
(Security and Safety)
Major Players of the Connected Homes Sector
The Tech Giants seem to be at a race to dominate the Home Hub sector of the Connected Home.
Connected Home
Source : CB Insights, Crunchbase
Startups in the Connected Homes Sector
Below are some of the startups in the connected homes space.
Connected Home
Company Founded Sector Location Agg Funding 2010-15 Funding News
 View 2006 Energy Efficiency  U.S. $460.24M $437.54M  
Sonos 2002 Home Automation U.S. $453.95M $414.00M  
Alarm.com 2000 Home Security U.S. $261.00M $234.00M
IPO (June 26, 2015)
$98M Raised
Nest Labs 2010 Monitoring and Tracking U.S. $80.00M $80.00M
Acquired by Google
on January 13, 2014 
SimpliSafe 2009 Home Security U.S. $57.00M $57.00M  
Enlighted 2009 Energy Efficiency U.S. $55.63M $55.40M  
Digital Lumens 2008 Energy Efficiency U.S. $49.30M $44.30M  
August 2012 Home Security U.S. $48.00M $48.00M  
Dropcam 2009 Monitoring and Tracking U.S. $47.80M $47.80M
Acquired by Nest on
June 20, 2014
Canary 2012 Monitoring and Tracking U.S. $41.20M $41.20M
Ring 2011 Home Security U.S. $39.00M $39.00M
Source : CB Insights, Crunchbase
“Whether for Pets, Pools or Beers, data can be sold
anonymously to the industry and serve as an
additional source of revenue for the company.And
while not all data can or should be sold, it can provide
valuable insights to usage patterns that can be
leveraged for future product development and new
services.
So product, subscription and data, these are the three
things that I am looking for when considering our next
IoT investment…” (The Holy Trinity of IoT on Medium)
Net Jacobsson, Co-founder & Partner at
SparkLabs Global Ventures
Market Overview
Wearables
Wearable Technologies
An IoT wearable can be defined as any sensory
electronic device which is able to be worn or
carried.
Wearables have exploded into interest, growing in
sales by 129% of $22M in 2014 (CCS) and
revolutionizing industries such as fashion,
healthcare and fitness. There are strong trends
suggesting an exponential increase of investment
over the next several years and new market
opportunities.
Wearables Upward Growth
IDC estimates wearables will grow with a CAGR of 42.6% over the 5-year period. By 2019, over 155 million units
will be shipped.
Source : IDC
Wearables
Wearables
Wearables
Leaders
Players
Product /
Service
News
STARTUP
FITBIT
Smart Fitness Band/ Smart
Watches
Recently acquired FitStar and went IPO in 2015
PEBBLE Smart Watches
Conducted another crowd fundraising,
raising $20.34M
OCULUS VR VR Glasses Acquired by Facebook 2015
GO PRO Smart Camera
Recently acquired Kolar in 2015, company went
IPO in 2014.
XIAOMI
Smart Fitness Band/ Smart
Watch
Xiaomi as swept the Taiwan market,
predicted to sell over 500K devices.
ESTABLISHED
APPLE Apple Smart Watch
Rumored release of Apple Watch 2 early 2016
GARMIN Smart Watches Recently acquired iKubu.
SAMSUNG
Smart Watches and VR
Glasses, Smart Earphones
Samsung Gear VR expecting to sell
5 million units in 2016.
GOOGLE Smart Glasses Google looking to launch their smart glass in 2016.
Major Players in Wearables
Source : CB Insights, Crunchbase
HEALTHCARE
Industry Overview
With the emergence of IOT devices, the healthcare industry will benefit from always-on connectivity, increased data
and information, and decreased unnecessary interactions between healthcare professionals and patients.
Complimenting the rise of IoT in healthcare, the Food and Drug Administration (FDA) reported that approximately
500 million smartphone users around the world will be using a mobile medical app this year.This number is
expected to grow to 1.7 billion smartphone and tablet users by 2018.
From hospitals testing “smart beds” to
connected electrocardiograms and
connected patient badges, there are
endless efficiencies that the Internet of
Things can provide to hospitals, doctors
and many other players in the healthcare
ecosystem.
HEALTHCARE
Growth Areas
We believe it is too early in the innovation cycle to choose or rank the greatest impact that the Internet of Things
will have on the healthcare industry, so here are just a few of the areas that we have identified:
•  Tele-medicine / Patient Monitoring
Even though the promise of tele-medicine has been
discussed since the first internet boom 20 years ago,
we really believe it is here. No, really.
Where IoT can really make an impact is improved
patient monitoring, especially remote patients since
single inpatient costs can be over $1,800 per day. IoT
can dramatically reduce these costs.
•  Better drug delivery / management
From supply chain management of drugs to consumer safety to “smart pills,” there are many areas where IoT
can eliminate fraud, waste and improve the lives of patients.
•  New data / new discoveries
With increased connectivity of glucose monitors, heart monitors and so many other tracking devices, there are
bound to be new discoveries from the data that we collect, analyze and benchmark against patients around the
world. We only expect the amazing to occur when IoT in healthcare is ubiquitous.
Industry Overview
Worldwide spending in robotics expected to reach $67 billion by 2025 (International Federation of Robotics).
The global commercial drones market is expected to reach $5.5 billion by 2020 (MarketandMarkets).
Robotics & Drones
Industry Overview
Investment in 2014 to the nascent drone industry topped $108 million across 29 deals.Year-after-year
funding increased 104% for venture firms.There are now at least 10 drone companies with Series A funding
and a handful of companies have raised Series B financing or later.
Robotics & Drones
Robotics on the Rise
Consumer and office robot units are expected hit over 6 million by 2019 with iRobot leading the way.
Robotics & Drones
Consumer Robotics Market Map
Robotics & Drones
Source : Tracxn
Major Moves in Robotics
From corporate giants, such as Google and Intel, to smaller private companies, such as Xiaomi, have been very
active in the robotics space.
Robotics & Drones
Asustek and Xiaomi are looking to move
into robotics potentially for elderly and
children. (RBR, 2015)
Canon has spent $3.2B to widen focus
on robotics. (RBR, 2015)
Samsung has launched a new
$100M robotics lab. (RBR, 2015)
Intel has invested $67M
into 8 Chinese robotics
startups to give them an
competitive edge.
(China Daily, 2015) Google since 2 years ago acquired 10
companies for its new robotics division.
Looking to produce consumer robot
technology by 2020. (Business Insider, 2015)
Service Robotics Industry
Service robotics refers to robotics that can be used for service purposes, such as assistance, human autonomous
chores, and entertainment. Service bots are expected to account for $18 billion of the Connected Robotics sector.
(MarketsandMarkets.com, 2015).
Service Robotics Players Product / Service News
STARTUP
Jibo Social “Jibo” Bot
Sold out preorder and expected to launch
consumer shipping from next year.
Aldebaran/
Softbank
Social “Pepper” Bot Sold out in one minute with its release in Japan.
Savioke Relay Hotel Service bot
Savioke charges a fee per robot each month,
instead of robot purchase.
Neato Smart Vacuum bot
Neato has recently launched a new range of
robotic vacuums.
Somabar Smart Robotic Bartender
World’s first automated cocktail maker funded
through Kickstarter looking to launch soon.
KnightScope Smart Security Bot
Looking to be deployed in public areas such as
shopping malls, schools, campuses etc.
ESTABLISHED
iRobot Smart Cleaning bots
Went Public in 2005, and acquired
Evolution Robotics for $74M.
LG LG Hom-bots
Recently included security and augmented reality
features into the cleaning bot.
Amazon Amazon Echo
Amazon’s Echo now can read
Kindle books out loud.
Robotics & Drones
Source : CB Insights, Crunchbase
Service Robotics Startups
Robotics & Drones
Company Founded Sector Location
Agg
Funding
2010-15
Funding
Lead/Noteworthy Investors
Rapyuta
Robotics
2014 Security bot JAPAN $2.9M $2.9M Cyberdyne (Series A)
Savioke 2013 Hotel Service bot U.S. $17M $17M Intel Capital (Series A)
Neato 2005 Vacuum bot U.S. $43.8M $43.8M
Noventi Ventures (Series E)
Vorwerk Ventures (Series E)
Jibo 2012 Social bot U.S. $52.3M $52.3M
Fenox Venture Capital (Series A)
RRE Venture ( Series A)
Aldebaran
(Softbank
subsidiary)
2005 Social bot FRANCE $20.3M $13M Intel Capital (Series C)
KnightScope 2013 Security bot U.S. $5.3M $5.33M
NTT DOCOMO Ventures
(Series A)
PetNet 2012 Pet Feeder U.S. $5.1M $5.1M
Amazon Alexa Fund, iRobot Corp,
SparkLabs Global (Seed)
Evolution
Robotics
2001 Vacuum bot U.S. $13.8M ACQ Acquired by iRobot in 2012
Source : CB Insights, Crunchbase
Active Sectors for Drones
Described below are the industrial sectors where drones are currently being utilized.
Robotics & Drones
Drone
Industry
IT &
Telecom
Film &
Journalism
Agriculture
Insurance
LogisticsScientific
Research
•  Investigation, fraud
management, and drone
vehicle insurance.
•  There is an increase in take-off
clearance request by insurance
companies like State Farm
•  Providing free network
connection through solar-
powered transmission.
•  Many acquisitions by Google
and Facebook over drone
companies .
 IT & Telecommunication 
•  Unmanned delivery,
automated inspection.
•  Amazon, DHL have succeeded
in UAV delivery and getting
ready for commercialization
 Logistics 
 Insurance 
•  Used for aerial and high angle
filming being cost reductive.
•  Allows diverse expression on
motion picture/ journalism with
new approaches of shooting
video.
•  Undertakes difficult filming
that is too risky for humans like
volcano eruption, natural
disasters, and radioactive
areas.
 Scientific Research
•  Spraying pesticide and
monitoring over vast areas.
•  Estimated 80% of market share
for civilian drones.
 Agriculture 
 Film Production & Journalism 
Industrial IoT
Industry Overview
The Industrial IoT market size was $181.3 billion in 2013, and it is expected to reach $319.6 billion in 2020 at
a CAGR of 8.15% (MarketsandMarkets).
Growth Areas in Industrial IoT
Our team identified 3 current areas of innovation and growth in the industrial IoT space: Artificial
Intelligence / Machine Learning, Security, and Sensor Driven Computing.
Industrial IoT
•  AI & Machine Learning
This might be the most critical aspect of industrial IoT since
gathering all the data from millions or billions of sensors is
useless without insights and learning.
•  Security
Most of the IoT space is relatively unsecured, so this is a high
priority for private and public sector leaders. From Jeep hacks
to baby monitors, people have been shown how unsecure
connected devices really are.
•  Sensor Driven Computing
While very early, the potential of sensor driven computing is
enormous.Think Google Now for manufacturer, industrial
robots and smart cities. It could be an automated world
beyond our current imagination.
Major Players
Industrial IoT
Category Company Sector News
Tech Giants
Cisco
Infrastructure
Hosted Internet of Things World Forum that shows 250+
real-world deployment examples of companies and
municipalities around the world are applying the Industrial
Internet to drive efficiencies.
GE
Realized more than $1 billion in incremental revenues in
2014 by helping customers improve asset performance and
business operations through Industrial Internet capabilities
and services
Siemens
Launched a new $100 million “Industry of the Future Fund”
to fund early-stage start-ups in industrial automation and
other digital technologies that can transform future
manufacturing
Huawei Telecommunication
The acquisition of Neul, the UK-based Industrial Internet
startup, that was one of the key supporters of the
weightless standard for low-power M2M Communications
Startups
RetailNext Retail
Enables retailers and manufacturers to collect, analyze, and
visualize data about in-store customer engagement.
DeepMind
(Acquired by Google)
Artificial
Intelligence
Models eschew pre-scripted forms of artificial intelligence
and instead rely on experiential learning based on
rudimentary capabilities using deep learning
Airware Aerospace/Drones
The aerial information platform for the rapid development
and safe operation of commercial drones, providing
hardware, software and cloud services
Matterport 3D printing
Enables create a realistic 3D model and share over the
Internet using sensor technology.
“My team at Cisco and I are excited to be working with SparkLabs on their new
Internet of Things program and look forward to helping those entrepreneurs
bringing new innovations to ‘Changing the Way We Work, Live, Play, and Learn’
by the connected home, cities and industries across the globe.”
Ben Chung
Center Lead at The Global Center of Excellence
(GCoE), Cisco Innovation Center in Songdo,
South Korea
SparkLabs IoT Accelerator
•  SparkLabs Accelerator
SparkLabs (www.sparklabs.co.kr) accelerator
is a separate but affiliated entity of SparkLabs
Global Ventures based in Seoul, South Korea.
•  Launching a new IoT program
This summer 2016, SparkLabs is launching a
new IoT/hardware focused accelerator
program.
•  Interested?
Contact Alex Namkung at
alex@sparklabs.co.kr and go to the next slide!
SparkLabs IoT Accelerator
SparkLabs IoT Accelerator
SparkLabs IoT Accelerator
6-month long Internet of Things program for seed to early-stage entrepreneurs from anywhere across the
globe.This program will be located in Songdo, South Korea. Also selected startups will benefit from support
by the Cisco Global Center of Excellence (GCoE), Cisco Innovation Center at Songdo to further mature their
solutions with local technical support available under the GCoE’s Solution Incubation Program.
Songdo:
Smart City of the Future
•  $35 billion smart city built from
ground up.
•  2nd largest private real estate
development in history.
•  80,000 apartment units
•  Currently over 35,000 residents
•  50 million square feet of office space and 10 million square feet of retail space
•  SparkLabs is the exclusive IoT test bed partner
SparkLabs IoT Accelerator
Exclusive Startup Partnership
Songdo will be an amazing test bed for consumer, industrial, hardware, and other IoT startups!
SparkLabs IoT Accelerator
“SparkLabs already has extensive experience in IoT, having
invested in a wide range of companies with innovative
business models. IoT consumer adoption depends very
much on companies that create an ecosystem, have
multiple revenue streams, and can implement
subscription models by connecting humans with
technology making daily life much easier and simpler.
We know how to do hardware, create a software ecosystem
and drive multiple revenue models. Join our program to
find out.”
Frank Meehan, Co-founder of SparkLabs Global
Ventures and former CEO & Founder of INQ Mobile
(INQ Mobile won Best Handset at Mobile World Congress
2009)

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Internet of Things & Hardware Industry Report 2016

  • 2. SparkLabs Global Ventures is a new seed-stage fund founded by entrepreneurs. We are a global fund that believes exceptional entrepreneurs can be found anywhere, and have invested in 54 companies across the globe since December 2013 including 6 Internet of Things / Hardware companies. About SparkLabs Global
  • 3. Definition Internet of Things (IoT) The Internet of Things is to connect physical objects over an IP or other network, to exchange/store/collect information to consumers and businesses via a software application. Nearly every person has encountered or used a particular IoT application with 4.9 billion predicted to be connected through 2016.Through this phenomenon, new market opportunities have formed with industries harnessing the IoT potential to further benefit consumers or companies and gain a competitive advantage. Data Flow of IoT The chart below illustrates the data transformation from a smart object to the end-user consumers. Share useful information with other people Controls the analyzed data and provides service to end-user Store and analyze data transported from connected machines Senses surroundings and collects data Mobile, router, wearable, thermometer, etc. Sensors in Machines Data Center (Cloud) Application (Software) Consumer
  • 4. Definition Layers of Internet of Things The IoT industry can be broken down into 3 Layers: IoT applications, IoT platforms, and building block providers. Each plays a vital role, integrating with each other to allow the IoT phenomenon.All 3 layers have many market players in each, however some companies can be categorized into two or more layers. Building Block Providers IoT Platforms IoT Applications IoT layer which enables products & services to end-users Service Providers, Device Manufacturers (Apple, Google, Samsung, Fitbit, August, etc.) Software systems & clouds that allow applications to function and connect. Platform Vendors, Middleware/Analytics Vendors, Connectivity Providers (Cisco, Qualcomm, Intel, Apple, Google, Arduino, etc.) Physical hardware that lay the foundations of IoT. Infrastructure Manufacturers, Component Manufacturers (Qualcomm, SIMCOM, Sierra, Vodafone, T-Mobile, etc.)
  • 5. Landscape: Consumer vs. Industrial Consumer vs. Industrial We see the landscape generally divided between consumer and industrial applications whether hardware, software or both. The consumer innovations are primarily hardware products and industrial have been primarily software (i.e. artificial intelligence, data analysis). Most connected home, wearables and robotics/drones products have been consumer facing while healthcare has been split with a leaning towards with more hardware-focused products. Connected Home Wearables Healthcare Industrial IoT IoT Applications Robotics & Drones
  • 6. Landscape: Battlegrounds Consumer Battlegrounds Our view is that there are 5 major battlegrounds for IoT and hardware innovation and market growth in the consumer space: •  Connected Home (Security, Central Appliances & Home Hubs) •  Wearables •  Healthcare •  Robotics & Drones •  Transportation For this report, we will not cover transportation since we believe it is a very expansive industry and will cover it in a future report.
  • 7. Landscape: Industrial IoT “Industrial IoT will dramatically change how many Fortune 500 companies operate. This is not only about environmental sensors and sensors integrated into the manufacturing processes, but we believe real-time visualization along with all of this new data is essential to companies making the best and right decisions at critical moments.” Jimmy Kim, Co-founder & President of N3N and Co-founder of SparkLabs Global Ventures N3N was Cisco’s first internet of things investment in the world. The company is an IoT visualization company based in Seoul and San Jose, CA. Their clients include Samsung Electronics, LG Display, Posco (3rd largest steel company in the world), Hyundai Motors, and others.
  • 8. Landscape: Industrial IoT Industrial Internet of Things Industrial IoT has the potential to be bigger than the consumer space. With over 13 billion connected devices in the world and millions more coming online every week, the amount of data that we are collecting is amazing. From street signals to manufacturing plants to construction cranes to jet engines, the aggregate data companies collect will be overwhelming and exciting at the same time as they try to figure out what to do with it and how best to analyze and apply the knowledge gained from all of this new data. The SparkLabs Global team identifies 3 current areas of innovation and growth in the industrial IoT space: •  Artificial Intelligence / Machine Learning •  Security •  Sensor Driven Computing
  • 9. Portfolio Profile “The partners at SparkLabs are amazing people and have been a motivating force since the early days of Petnet. They are forward thinking in the way they think about the internet of things and how it will shape they way people shop for consumables. They have an expansive global network of executives, advisors, and investors who are ready to help in any form necessary. SparkLabs is an essential team member for companies who are looking to expand their brand globally.” - Carlos Herrera, Co-founder & CEO of Petnet
  • 10. Source : BI Intelligence Estimates Source : Verizon’s IoT 2015 Report •  The number of IoT devices connected will increase to 25 billion by 2020. •  Connected homes seems to be the leading sector, however, all sectors are expected to exponentially grow. •  Number of B2B IoT connections will greatly increase to 5.4 billion by 2020. •  Organizations that utilize IoT technologies in their products/operations are expected to be 10% more profitable. Market Overview More Machines are Going Online As prices for semi-conductors fall and connectivity technology develops, more machines are going online. Appearance of smart objects is the main driver of IoT industry’s development.
  • 11. Global IoT Market’s Rapid Growth With the growth of connected devices, the global IoT market size is expected to also flourish.The chart below represents the IoT market forecast from various noteworthy research firms. Market Overview Source : IoT Analytics
  • 12. Increasing Mergers & Acquisitions With the rapid consumer interest of IoT products, the tech giants and investors are looking to have a piece of the future trillion dollar pie. The movement has projected many M&A and investment opportunities with industry leaders preparing for an IoT boom. Mergers and acquisitions related to IoT continued to shatter records. Buyers so far this year (2015) are spending $14.8 billion to purchase 39 IoT-related companies, according to a report from 451 Research. That surpasses the $14.3 billion spent for 62 such companies in all of 2014, which itself was a record-breaking year. In 2014, IoT M&A spending increased fortyfold from the previous year. Almost eight times the total spent by acquirers in 2012 and 2013 combined. Technology companies including Google, Intel, Cisco, Samsung Electronics, and major telecom players, including Vodafone and Verizon, are betting heavily on the connected homes sector. Market Overview
  • 13. Round Wearables Healthcare Industrial IoT Connected Home Series A Vuzix $24.8M Pebble $20.3M Moov $4M Sensoria $5M iHealthLabs $25M Tachyus $13M Wearable Intelligence $7.87M LIFX $12M Rachio $9.8M Series B Oculus VR $91M Scanadu $49.66M Zepp Labs $15M Withings $33,83M GroundMetrics $2.73M APX Labs $13M Bit Stew Systems $17.2M August $38M Canary $30M Ring $28M Series C Misfits $40M Misfits $40M Matterport $30M Anki $55M SimpliSafe $57M Jasper $50M Later Stage N/A Jawbone $725M N/A View $258.71M Sonos $130M IPO / M&A GoPro (IPO) Oculus (by Facebook) Misfit (by Fossil) FitBit (IPO) BodyMedia (M&A) Deepmind (by Google) Jasper Technologies (by Cisco) Dropcam (by Nest Labs) Nest Labs (by Google) SmartThings (by Samsung) Alarm.com (IPO) Source : IoT Analytics & SparkLabs Global Major Funding of Each Sector Below is a table displaying the investment trends of IOT companies. Comparing the different industries and the various levels of investments received by its players. From our gathered data, there seems to be a strong leaning towards connected homes. Market Overview
  • 14. Rank Company Sector Aggregate Investment Investment 2014-2015 1 View Energy Efficiency (home & office) $460.24M $258.71M 2 Proteus Digital Health Healthcare $315.35M $203.60M 3 Jawbone Wearable $818.80M $447.00M 4 Sonos Home Automation $453.95M $130.00M 5 Jasper IoT Platform $205.30M $50.00M 6 SigFox IoT Platform $144.47M $131.37M 7 Trilliant Energy Efficiency $146.00M - 8 Alarm.com Home Security $261.00M $98.00M 9 Anki Home Entertainment $105.00M $55.00M 10 Inrix Transportation $143.10M $75.00M Source : CB Insights, Crunchbase Top 10 Internet of Things Startups Below are the top 10 funded IoT startups between 2014-15 listed by CB Insights.We added total amounts raised from Crunchbase data to make this chart more confusing for you. As highlighted, the Connected Homes space seems to be garnering the most interest from investors. Market Overview
  • 15. Market Overview •  Connected-home device shipments will grow at a compound annual rate of 67% over the next five years •  Connected-home device sales will drive over $61 billion in revenue this year.That number will climb at a 52% compound annual growth rate to reach $490 billion in 2019. •  Smart Appliances are comparably less significant in the Connected Homes industry.This may be due to the long service life of smart appliances and expensive prices. •  Energy, safety and security systems will become popular first, leading the way to broader consumer adoption. Forecast of Connected Home Market Below are two tables illustrating the growth in device shipments for the Connected Homes industry.
  • 16. Forecast of IoT Healthcare Market Healthcare IoT market projected to hit $117 billion by 2020 at a CAGR of 38.1% (MarketResearch.com 2015). Source : IDC Market Overview $32.47 billion $117 billion 2015 2016 2017 2018 2019 2020 IOT HEALTHCARE MARKET Graph generated from MarketResearch.com data
  • 17. Market Overview Robotics Robotics market has taken a tangent from roughly 2010, where Cloud Robotics was first coined. From there it has sky-rocketed into strong interest from investors, with predictions to hit around $40 billion in investments by 2020 (Marketsandmarkets.com, 2015).
  • 18. Market Overview Drones UAV production will soar worldwide from $6 billion to $14 billion annually, and totaling $93 billion in the next ten years. The civilian sector is expected to jump from $0.5 billion to $3 billion in a decade. Source : BI Intelligence
  • 19. Market Overview Increasing Attention to Industrial Internet of Things Investment into Industrial IoT almost tripled from 2013 to 2015, and the number of investment deals increased from 59 in 2013 to 94 in 2015.
  • 20. Market Overview Active Investment in Industrial Internet of Things To some people, the deal share of industrial IoT companies might be surprising since the numbers seem high relative to the general knowledge of this IoT vertical. Others might question how broadly “industrial IoT” has been defined. Regardless, this is an important sector to follow for innovation and tracking the next “unicorns.”
  • 21. “The more interconnected our homes become the more we are unknowingly inviting unwelcome guests in. Product manufacturers weren’t focused enough on security and privacy, as a design priority, exposing consumers to a new forms of attacks in our digital age. The challenge to manage and protect a variety of different devices enforces us to adopt a new approach in securing and protecting consumers.We are facing a new reality where the home network is central to our lives. With this network-first security strategy in mind, SAM is launching an enterprise grade security product to the home environment and giving back people control of their digital lives.” Sivan Rauscher , Co-founder & CEO at SAM Seamless Networks Portfolio Profile
  • 22. Connected Home We look at the connected home with 3 primary entry points to influence consumers and we believe these are the current battlegrounds between incumbent corporates, new corporate entrants and startups. •  Security •  Central Appliances •  Home Hubs Connected Home Our team believes all of these are legitimate entry points to capture mindshare and control of the connected home.
  • 23. ADT is the leader in home security in a fragmented market. This $6.7 billion market cap company with $3.5 billion in revenues has 25% of the residential market and 13% of the SMB market. Comcast has been working to penetrate this market along with low cost solutions from companies such as Google’s Dropcam to startups such as August (Smart Lock), Canary, and Notion. Whether Nest’s Thermostat or LG’s smart refrigerators, these are companies are seeking to bring the conveniences of online connectivity to daily household tasks or functions. Simplicity and ease of use is important for these plays to build trust and expand their presence into other parts of the household. Other targeted areas are sprinkler systems, washers, lighting, power meters and others. There are various approaches to the home hub market whether focusing on audio features to advanced home controls. With the shut down of Quirky/Wink, it seems most consumers still do not have a compelling reason to purchase such advanced devices. SmartThings, acquired by Samsung, has the benefit of being housed now with a larger entity since this is long-term battle for the home. Security Central Appliances Home Hubs Connected Home 3 Battlegrounds for the Connected Home Our team believes there are 3 primary battlegrounds between incumbent corporates, new corporate entrants and startups.
  • 24. Company Product / Service Activity Tech Giants Apple Homekit (Platform) Google Brillo (Platform) Nest Labs’ Products (Monitoring and Tracking) Acquired Nest Labs Samsung ARTIK (Platform) SmartThings’ Product (Hub, Smart Appliances) Acquired SmartThings Amazon Amazon Echo (Hub) Start-ups View Architectural Dynamic Glasses (Energy Efficiency) Sonos Wireless Music System (Smart Appliances) Alarms.com Security Solutions (Security and Safety) IPO (June 26, 2015) Nest Labs Thermostats and smoke detectors (Monitoring and Tracking) Acquired by Google SimpliSafe Wireless Home Security System (Security and Safety) Major Players of the Connected Homes Sector The Tech Giants seem to be at a race to dominate the Home Hub sector of the Connected Home. Connected Home Source : CB Insights, Crunchbase
  • 25. Startups in the Connected Homes Sector Below are some of the startups in the connected homes space. Connected Home Company Founded Sector Location Agg Funding 2010-15 Funding News  View 2006 Energy Efficiency  U.S. $460.24M $437.54M   Sonos 2002 Home Automation U.S. $453.95M $414.00M   Alarm.com 2000 Home Security U.S. $261.00M $234.00M IPO (June 26, 2015) $98M Raised Nest Labs 2010 Monitoring and Tracking U.S. $80.00M $80.00M Acquired by Google on January 13, 2014  SimpliSafe 2009 Home Security U.S. $57.00M $57.00M   Enlighted 2009 Energy Efficiency U.S. $55.63M $55.40M   Digital Lumens 2008 Energy Efficiency U.S. $49.30M $44.30M   August 2012 Home Security U.S. $48.00M $48.00M   Dropcam 2009 Monitoring and Tracking U.S. $47.80M $47.80M Acquired by Nest on June 20, 2014 Canary 2012 Monitoring and Tracking U.S. $41.20M $41.20M Ring 2011 Home Security U.S. $39.00M $39.00M Source : CB Insights, Crunchbase
  • 26. “Whether for Pets, Pools or Beers, data can be sold anonymously to the industry and serve as an additional source of revenue for the company.And while not all data can or should be sold, it can provide valuable insights to usage patterns that can be leveraged for future product development and new services. So product, subscription and data, these are the three things that I am looking for when considering our next IoT investment…” (The Holy Trinity of IoT on Medium) Net Jacobsson, Co-founder & Partner at SparkLabs Global Ventures Market Overview
  • 27. Wearables Wearable Technologies An IoT wearable can be defined as any sensory electronic device which is able to be worn or carried. Wearables have exploded into interest, growing in sales by 129% of $22M in 2014 (CCS) and revolutionizing industries such as fashion, healthcare and fitness. There are strong trends suggesting an exponential increase of investment over the next several years and new market opportunities.
  • 28. Wearables Upward Growth IDC estimates wearables will grow with a CAGR of 42.6% over the 5-year period. By 2019, over 155 million units will be shipped. Source : IDC Wearables
  • 29. Wearables Wearables Leaders Players Product / Service News STARTUP FITBIT Smart Fitness Band/ Smart Watches Recently acquired FitStar and went IPO in 2015 PEBBLE Smart Watches Conducted another crowd fundraising, raising $20.34M OCULUS VR VR Glasses Acquired by Facebook 2015 GO PRO Smart Camera Recently acquired Kolar in 2015, company went IPO in 2014. XIAOMI Smart Fitness Band/ Smart Watch Xiaomi as swept the Taiwan market, predicted to sell over 500K devices. ESTABLISHED APPLE Apple Smart Watch Rumored release of Apple Watch 2 early 2016 GARMIN Smart Watches Recently acquired iKubu. SAMSUNG Smart Watches and VR Glasses, Smart Earphones Samsung Gear VR expecting to sell 5 million units in 2016. GOOGLE Smart Glasses Google looking to launch their smart glass in 2016. Major Players in Wearables Source : CB Insights, Crunchbase
  • 30. HEALTHCARE Industry Overview With the emergence of IOT devices, the healthcare industry will benefit from always-on connectivity, increased data and information, and decreased unnecessary interactions between healthcare professionals and patients. Complimenting the rise of IoT in healthcare, the Food and Drug Administration (FDA) reported that approximately 500 million smartphone users around the world will be using a mobile medical app this year.This number is expected to grow to 1.7 billion smartphone and tablet users by 2018. From hospitals testing “smart beds” to connected electrocardiograms and connected patient badges, there are endless efficiencies that the Internet of Things can provide to hospitals, doctors and many other players in the healthcare ecosystem.
  • 31. HEALTHCARE Growth Areas We believe it is too early in the innovation cycle to choose or rank the greatest impact that the Internet of Things will have on the healthcare industry, so here are just a few of the areas that we have identified: •  Tele-medicine / Patient Monitoring Even though the promise of tele-medicine has been discussed since the first internet boom 20 years ago, we really believe it is here. No, really. Where IoT can really make an impact is improved patient monitoring, especially remote patients since single inpatient costs can be over $1,800 per day. IoT can dramatically reduce these costs. •  Better drug delivery / management From supply chain management of drugs to consumer safety to “smart pills,” there are many areas where IoT can eliminate fraud, waste and improve the lives of patients. •  New data / new discoveries With increased connectivity of glucose monitors, heart monitors and so many other tracking devices, there are bound to be new discoveries from the data that we collect, analyze and benchmark against patients around the world. We only expect the amazing to occur when IoT in healthcare is ubiquitous.
  • 32. Industry Overview Worldwide spending in robotics expected to reach $67 billion by 2025 (International Federation of Robotics). The global commercial drones market is expected to reach $5.5 billion by 2020 (MarketandMarkets). Robotics & Drones
  • 33. Industry Overview Investment in 2014 to the nascent drone industry topped $108 million across 29 deals.Year-after-year funding increased 104% for venture firms.There are now at least 10 drone companies with Series A funding and a handful of companies have raised Series B financing or later. Robotics & Drones
  • 34. Robotics on the Rise Consumer and office robot units are expected hit over 6 million by 2019 with iRobot leading the way. Robotics & Drones
  • 35. Consumer Robotics Market Map Robotics & Drones Source : Tracxn
  • 36. Major Moves in Robotics From corporate giants, such as Google and Intel, to smaller private companies, such as Xiaomi, have been very active in the robotics space. Robotics & Drones Asustek and Xiaomi are looking to move into robotics potentially for elderly and children. (RBR, 2015) Canon has spent $3.2B to widen focus on robotics. (RBR, 2015) Samsung has launched a new $100M robotics lab. (RBR, 2015) Intel has invested $67M into 8 Chinese robotics startups to give them an competitive edge. (China Daily, 2015) Google since 2 years ago acquired 10 companies for its new robotics division. Looking to produce consumer robot technology by 2020. (Business Insider, 2015)
  • 37. Service Robotics Industry Service robotics refers to robotics that can be used for service purposes, such as assistance, human autonomous chores, and entertainment. Service bots are expected to account for $18 billion of the Connected Robotics sector. (MarketsandMarkets.com, 2015). Service Robotics Players Product / Service News STARTUP Jibo Social “Jibo” Bot Sold out preorder and expected to launch consumer shipping from next year. Aldebaran/ Softbank Social “Pepper” Bot Sold out in one minute with its release in Japan. Savioke Relay Hotel Service bot Savioke charges a fee per robot each month, instead of robot purchase. Neato Smart Vacuum bot Neato has recently launched a new range of robotic vacuums. Somabar Smart Robotic Bartender World’s first automated cocktail maker funded through Kickstarter looking to launch soon. KnightScope Smart Security Bot Looking to be deployed in public areas such as shopping malls, schools, campuses etc. ESTABLISHED iRobot Smart Cleaning bots Went Public in 2005, and acquired Evolution Robotics for $74M. LG LG Hom-bots Recently included security and augmented reality features into the cleaning bot. Amazon Amazon Echo Amazon’s Echo now can read Kindle books out loud. Robotics & Drones Source : CB Insights, Crunchbase
  • 38. Service Robotics Startups Robotics & Drones Company Founded Sector Location Agg Funding 2010-15 Funding Lead/Noteworthy Investors Rapyuta Robotics 2014 Security bot JAPAN $2.9M $2.9M Cyberdyne (Series A) Savioke 2013 Hotel Service bot U.S. $17M $17M Intel Capital (Series A) Neato 2005 Vacuum bot U.S. $43.8M $43.8M Noventi Ventures (Series E) Vorwerk Ventures (Series E) Jibo 2012 Social bot U.S. $52.3M $52.3M Fenox Venture Capital (Series A) RRE Venture ( Series A) Aldebaran (Softbank subsidiary) 2005 Social bot FRANCE $20.3M $13M Intel Capital (Series C) KnightScope 2013 Security bot U.S. $5.3M $5.33M NTT DOCOMO Ventures (Series A) PetNet 2012 Pet Feeder U.S. $5.1M $5.1M Amazon Alexa Fund, iRobot Corp, SparkLabs Global (Seed) Evolution Robotics 2001 Vacuum bot U.S. $13.8M ACQ Acquired by iRobot in 2012 Source : CB Insights, Crunchbase
  • 39. Active Sectors for Drones Described below are the industrial sectors where drones are currently being utilized. Robotics & Drones Drone Industry IT & Telecom Film & Journalism Agriculture Insurance LogisticsScientific Research •  Investigation, fraud management, and drone vehicle insurance. •  There is an increase in take-off clearance request by insurance companies like State Farm •  Providing free network connection through solar- powered transmission. •  Many acquisitions by Google and Facebook over drone companies .  IT & Telecommunication  •  Unmanned delivery, automated inspection. •  Amazon, DHL have succeeded in UAV delivery and getting ready for commercialization  Logistics   Insurance  •  Used for aerial and high angle filming being cost reductive. •  Allows diverse expression on motion picture/ journalism with new approaches of shooting video. •  Undertakes difficult filming that is too risky for humans like volcano eruption, natural disasters, and radioactive areas.  Scientific Research •  Spraying pesticide and monitoring over vast areas. •  Estimated 80% of market share for civilian drones.  Agriculture   Film Production & Journalism 
  • 40. Industrial IoT Industry Overview The Industrial IoT market size was $181.3 billion in 2013, and it is expected to reach $319.6 billion in 2020 at a CAGR of 8.15% (MarketsandMarkets).
  • 41. Growth Areas in Industrial IoT Our team identified 3 current areas of innovation and growth in the industrial IoT space: Artificial Intelligence / Machine Learning, Security, and Sensor Driven Computing. Industrial IoT •  AI & Machine Learning This might be the most critical aspect of industrial IoT since gathering all the data from millions or billions of sensors is useless without insights and learning. •  Security Most of the IoT space is relatively unsecured, so this is a high priority for private and public sector leaders. From Jeep hacks to baby monitors, people have been shown how unsecure connected devices really are. •  Sensor Driven Computing While very early, the potential of sensor driven computing is enormous.Think Google Now for manufacturer, industrial robots and smart cities. It could be an automated world beyond our current imagination.
  • 42. Major Players Industrial IoT Category Company Sector News Tech Giants Cisco Infrastructure Hosted Internet of Things World Forum that shows 250+ real-world deployment examples of companies and municipalities around the world are applying the Industrial Internet to drive efficiencies. GE Realized more than $1 billion in incremental revenues in 2014 by helping customers improve asset performance and business operations through Industrial Internet capabilities and services Siemens Launched a new $100 million “Industry of the Future Fund” to fund early-stage start-ups in industrial automation and other digital technologies that can transform future manufacturing Huawei Telecommunication The acquisition of Neul, the UK-based Industrial Internet startup, that was one of the key supporters of the weightless standard for low-power M2M Communications Startups RetailNext Retail Enables retailers and manufacturers to collect, analyze, and visualize data about in-store customer engagement. DeepMind (Acquired by Google) Artificial Intelligence Models eschew pre-scripted forms of artificial intelligence and instead rely on experiential learning based on rudimentary capabilities using deep learning Airware Aerospace/Drones The aerial information platform for the rapid development and safe operation of commercial drones, providing hardware, software and cloud services Matterport 3D printing Enables create a realistic 3D model and share over the Internet using sensor technology.
  • 43. “My team at Cisco and I are excited to be working with SparkLabs on their new Internet of Things program and look forward to helping those entrepreneurs bringing new innovations to ‘Changing the Way We Work, Live, Play, and Learn’ by the connected home, cities and industries across the globe.” Ben Chung Center Lead at The Global Center of Excellence (GCoE), Cisco Innovation Center in Songdo, South Korea SparkLabs IoT Accelerator
  • 44. •  SparkLabs Accelerator SparkLabs (www.sparklabs.co.kr) accelerator is a separate but affiliated entity of SparkLabs Global Ventures based in Seoul, South Korea. •  Launching a new IoT program This summer 2016, SparkLabs is launching a new IoT/hardware focused accelerator program. •  Interested? Contact Alex Namkung at alex@sparklabs.co.kr and go to the next slide! SparkLabs IoT Accelerator
  • 45. SparkLabs IoT Accelerator SparkLabs IoT Accelerator 6-month long Internet of Things program for seed to early-stage entrepreneurs from anywhere across the globe.This program will be located in Songdo, South Korea. Also selected startups will benefit from support by the Cisco Global Center of Excellence (GCoE), Cisco Innovation Center at Songdo to further mature their solutions with local technical support available under the GCoE’s Solution Incubation Program. Songdo: Smart City of the Future •  $35 billion smart city built from ground up. •  2nd largest private real estate development in history. •  80,000 apartment units •  Currently over 35,000 residents •  50 million square feet of office space and 10 million square feet of retail space •  SparkLabs is the exclusive IoT test bed partner
  • 46. SparkLabs IoT Accelerator Exclusive Startup Partnership Songdo will be an amazing test bed for consumer, industrial, hardware, and other IoT startups!
  • 47. SparkLabs IoT Accelerator “SparkLabs already has extensive experience in IoT, having invested in a wide range of companies with innovative business models. IoT consumer adoption depends very much on companies that create an ecosystem, have multiple revenue streams, and can implement subscription models by connecting humans with technology making daily life much easier and simpler. We know how to do hardware, create a software ecosystem and drive multiple revenue models. Join our program to find out.” Frank Meehan, Co-founder of SparkLabs Global Ventures and former CEO & Founder of INQ Mobile (INQ Mobile won Best Handset at Mobile World Congress 2009)