2. Looking for a new you? A minor tweak in your
wardrobe can help you change your personality, and
also give you a new surge of confidence! ITC's Wills
Lifestyle puts on offers a complete fashion wardrobe
for every facet of your personality, at work, for casual
days, for party time and even for special occasions.
3. Apart from the Youth, the brand can target young
executives, college students, party-holics and the
fashion conscious
Products like Fiama Di Wills and Essenza Di Wills can
have a more wider audience coverage
Products like Wills Signature and Wills Sport would
attract a more niche audience
4. Social media platforms like Facebook and Twitter to
target youth and offer wide coverage
Apart from new launches, they can engage into
communication with buyers and get a market
prospective before launching products
Viral campaigning and WOM today can be game
changers
Address consumer grievances in a jiffy
Indian Social media platforms like iBibo can help
garner eyeballs locally as these seem to have a good
link with visual media (like TV, films, etc.)
5. Building brand loyalty with contests, quizzes and give-
aways
Launching teaser campaigns to increase curiosity
element
Promoting brand usage by creating product usage
scenarios
Garnering user feed back about recently launched
product
Responding to user grievances as quickly as possible
6. Creating a Fan Page on Facebook to for feedback,
announcements , discounts and giveaways
Informing of upcoming event details on FB
Put up event pictures to connect to audiences post the
event
Promoting conversations / event launches on Twitter
Using DM on Twitter to maintain grievance privacy
Creating interactive games on websites like iBiBo.com
Creating blog posts for more detailed information about
Facebook posts and creating viral campaigns
Using webs pace for PR activities
Creating e-mailers for informing registered users about
events (fashion week / new collection etc)
