Looking for a new you? A minor tweak in yourwardrobe can help you change your personality, andalso give you a new surge of confidence! ITCs WillsLifestyle puts on offers a complete fashion wardrobefor every facet of your personality, at work, for casualdays, for party time and even for special occasions.
Apart from the Youth, the brand can target young executives, college students, party-holics and the fashion conscious Products like Fiama Di Wills and Essenza Di Wills can have a more wider audience coverage Products like Wills Signature and Wills Sport would attract a more niche audience
Social media platforms like Facebook and Twitter to target youth and offer wide coverage Apart from new launches, they can engage into communication with buyers and get a market prospective before launching products Viral campaigning and WOM today can be game changers Address consumer grievances in a jiffy Indian Social media platforms like iBibo can help garner eyeballs locally as these seem to have a good link with visual media (like TV, films, etc.)
Building brand loyalty with contests, quizzes and give- aways Launching teaser campaigns to increase curiosity element Promoting brand usage by creating product usage scenarios Garnering user feed back about recently launched product Responding to user grievances as quickly as possible
Creating a Fan Page on Facebook to for feedback, announcements , discounts and giveaways Informing of upcoming event details on FB Put up event pictures to connect to audiences post the event Promoting conversations / event launches on Twitter Using DM on Twitter to maintain grievance privacy Creating interactive games on websites like iBiBo.com Creating blog posts for more detailed information about Facebook posts and creating viral campaigns Using webs pace for PR activities Creating e-mailers for informing registered users about events (fashion week / new collection etc)