Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1

Share

Social media for Beauty Brands

What to do on social media for Beauty & Wellness brands precisely.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Social media for Beauty Brands

  1. 1. Social Media for Beauty & Wellness
  2. 2. Build a community Just number of likes and followers mean nothing if the users are not interested in your products and services. Bring together all those people who are aligned with the concept of your brand. E.g.: Environmentally friendly cosmetics, No animal tested products, etc. Bring together all the like minded people to increase genuine interaction
  3. 3. Educate Followers Adverts can get you a million followers and likes but creating a “NEED” or a “WHY” for them can turn your database into loyal followers Indian audience needs to be educated about the need of the products and services and how they will better their life styleChange perspective from Fancy & Artificial to Essential & Urban
  4. 4. Integrate activities Walk the Talk. Be the “in” crowd everyone wants to talk to Create a Sync between online and offline activities. Source traffic from one line to another. Offline provides the touch & feel whereas online provides the outlook of other people who have used your brand’s services
  5. 5. Content is the key Avoid repetitive content. Most popular content in 2012-13 is humour. Try and merge it with your messages in a creative way. Bring on the Novelty. Unheard & unknown will always create interest E.g.: Start trends, assert new styles, etc. What you write is what you are Read “brand communication”
  6. 6. Genuine Engagement First rule is avoid forced comments and retweets and every other engagement. Let it happen organically. Start new events. Spend time on research for what your target audience is most engaged in online conversations. Listen! Avoid too many contests. Keep it simple. New “It” word is Crowd Sourcing
  7. 7. WE DO visit http://www.arguscmpo.com/ Let’s Talk Beauty & Wellness For Social Media needs of your Beauty brands contact us on info@arguscmpo.com
  • damien-chin

    Oct. 27, 2017

What to do on social media for Beauty & Wellness brands precisely.

Views

Total views

794

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

0

Shares

0

Comments

0

Likes

1

×