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Wills lifestyle

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Project made on retail marketing

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Wills lifestyle

  1. 1. Project on Retail Marketing By : Harleen Kaur Swati Chauhan Abhimanyu Singh Hiren Nilesh Tushar
  2. 2. 7/31/2015Retail marketing - Wills lifestyle 2
  3. 3. About the Organization ITC sells its products under the Wills Lifestyle and John Players brands. Wills Lifestyle was accorded the ‘Superbrand’ status and John Players was included in the top 10 ‘Most Trusted Apparel Brands 2012’ by The Economic Times. 7/31/2015Retail marketing - Wills lifestyle 3
  4. 4. Wills Lifestyle • Wills Lifestyle has also been declared one of 'Asia’s Most Promising Brands’ by the World Consulting & Research Corporation. • Most admired Fashion Brand of the year, 2009 - Fashion Forward • The Most Admired Exclusive Brand Retail Chain of the Year-2008 • The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient. 7/31/2015Retail marketing - Wills lifestyle 4
  5. 5. ITC – Line Extension Wills Lifestyle presents a premium fashion wardrobe for men and women. Offering a tempting choice of: • Wills Classic - Formal wear • Wills Sport -Relaxed wear • Wills Club life - Evening wear • Wills Signature - Designer wear along with accessories for both men and women 7/31/2015Retail marketing - Wills lifestyle 5
  6. 6. Collaboration Wills Lifestyle has partnered with several leading designers including Ritu Kumar, Rohit Bal, JJ Valaya, Ranna Gill and Rohit Gandhi - Rahul Khanna co-creations are now available at Wills Lifestyle stores. 7/31/2015Retail marketing - Wills lifestyle 6
  7. 7. Supply Chain Process • In 2006, Manufacturing in-house improved flexibility and responsiveness. There was Obsolete inventory was significantly educed and the company was much better at matching supply and demand. • RFID was the solution that could best increase the company's responsiveness. The aim was to speed up existing processes, reduce time-to-market, handle material efficiently, and bring more accuracy of books versus physical stock. 7/31/2015Retail marketing - Wills lifestyle 7
  8. 8. • With unique identity of each tag and faster reconciliation, the magnitude of manual errors was also greatly reduced. • Assuming a 0.1 % error rate across 3 lakh products every month, the company estimates saving worth $ 120,000 a year. • ITC Lifestyle Retailing has two gigantic warehouses , These warehouses run on a warehouse management system that are tied into MOVEX, a fashion ERP. They have separate bays that receive, scan, store (in metallic bins), segregate and dispatch products. 7/31/2015Retail marketing - Wills lifestyle 8
  9. 9. IT Team Efforts • The IT team looked at this workflow picture and decided two things: • 1. Any garment carrying the Wills Lifestyle brand needed to be RFID tagged at a ITC Lifestyle Retailing factory (before they got to the warehouse) or at an outsourced manufacturer. • 2. They needed to create two RFID tunnels at each warehouse: one for incoming goods and another for those leaving the warehouse. • That's when they turned to solutions such as PLC-based RFID tunnels for the warehouse and smart, customized point-of-sale software (POS) for the stores. 7/31/2015Retail marketing - Wills lifestyle 9
  10. 10. 7/31/2015Retail marketing - Wills lifestyle 10
  11. 11. Merchandising Wills Lifestyle stores in different markets is indeed inconsistent, there is no disputing the fact that they have a sturdy presence everywhere. • Currently, there are more than 92 stores in 40 cities. Plans to open 60 stores in existing and new markets to expand its retail footprint in India. • The label is also available at more than 500 multi-brand outlets countrywide. • It has 5 boutique stores in select ITC hotels, the most recent having opened at the ITC Chola in Chennai. 7/31/2015Retail marketing - Wills lifestyle 11
  12. 12. 7/31/2015Retail marketing - Wills lifestyle 12
  13. 13. The display is very clear & tells that the main merchandise on display are apparels and accessories for teenagers & women. Creativity : The entire display gives a very homely touch & is very attractive being for the season. Effectiveness : The colors being used are bright colors like blue and red signifying cool, excited, stimulated and powerful environment. 7/31/2015Retail marketing - Wills lifestyle 13
  14. 14. Promotion • Give vouchers to their customers. • Season collections • Festive collections • Sponsor local/national teams. • Create their websites and exhibit 7/31/2015Retail marketing - Wills lifestyle 14
  15. 15. 7/31/2015Retail marketing - Wills lifestyle 15
  16. 16. 7/31/2015Retail marketing - Wills lifestyle 16
  17. 17. Thank you 7/31/2015Retail marketing - Wills lifestyle 17

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