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VisualSocialMediachannelsforBeautyBrands
Social Media specialist Kirsten Jassies @kirst_enj
@kirst_enj > 17 k followers
Social Influencer: blogging,
content strategy and new
media
BELGIUM NETHERLANDS User percentage
Inhabitants 11 million 17 million
Facebook 5,9 million 9,4 million 53% - 55%
LinkedIn ...
• 1.49 billion monthly active Facebook users
• 968 million people log onto Facebook daily
• 1.31 billion mobile active use...
MEETMACCosmetics 11millionfollowers
26 November2015 Social Media forBeauty Brands5
One of the best beauty brands on
Facebo...
Instagram (2010) bought by Facebook in
2012
• 400 million users
• 80 million photos daily shared
• 64% women, 36% men
• 73...
Engaging content
26 November2015 Inbeeld metInstagram7
UniqueConcept: GoPro
26 November2015 Inbeeld metInstagram8
YOUTUBE:GAMERS& BEAUTYCHICKS& MUSIC
26 November2015 Social Media forBeauty Brands9
• Youtube is the second searchengine af...
MEETCHANEL40millionsubscribers
26 November2015 Social Media forBeauty Brands10
MEETYOUTUBEINFLUENCERNIKKIE 2millionsubscribers
26 November2015 Influence en Visual Marketing11
26 November2015 Influencer Marketing12
• Online contentdiscovery platform with
personal moodboards
• 100 million users wor...
26 November2015 Influencer Marketing Instagram Pinterest13
PINTEREST:theBUY-ITBUTTON
26 November2015 Influencer Marketing14
INTERESTINGCASE:NORDSTROM
INHOUDPRESENTATIE
26 November2015 Social Media forBeauty Brands15
Livestreamingserviceslike Periscope
26 November2015 Social Media forBeauty Brands16
SNAPCHAT
• Snapchat’s core philosophy is “delete is our default.”
• 100 mi...
26 November2015 Inbeeld metInstagram17
MEET:COSMOPOLITANAND REFINERY29
26 November2015 Inbeeld metInstagram18
Assignment(20minutes)
Work in DUO’s or TRIO’s
• Choose one brand
• Every group choo...
Questions?
social: @kirst_enj
blog: justK.nl
Slideshare.com/justkirsten
26 November2015 Social Media forBeauty Brands19
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Visual Social media channels for Beauty Brands

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Which visual social media channels are most fit for beauty brands? Which channel do you pick for what kind of content? Check out these examples of beauty brands on social media!

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Visual Social media channels for Beauty Brands

  1. 1. VisualSocialMediachannelsforBeautyBrands Social Media specialist Kirsten Jassies @kirst_enj
  2. 2. @kirst_enj > 17 k followers Social Influencer: blogging, content strategy and new media
  3. 3. BELGIUM NETHERLANDS User percentage Inhabitants 11 million 17 million Facebook 5,9 million 9,4 million 53% - 55% LinkedIn 2,6 million 4 million 24% - 24% Twitter 1 million 2,6 million 9% - 15% Instagram x 1,8 million 11% Pinterest x 1,3 million 8% Snapchat 100 million user worldwide Youtube 1 billion daily users, 4 billion daily views Periscope 2 million daily active users INHOUDPRESENTATIE 26 November2015 Social Media forBeauty Brands3 STATS SOCIALMEDIA BENELUX
  4. 4. • 1.49 billion monthly active Facebook users • 968 million people log onto Facebook daily • 1.31 billion mobile active users In Europe, over 307 million people are on Facebook. • Age 25 to 34, at 29.7% of users, is the most common age demographic. • Half of the population of the Netherlands and Belgium is on FB, in the ages between 15 - 65 26 November2015 Social Media forBeauty Brands4 FACEBOOK:TO REACHTHEMASS
  5. 5. MEETMACCosmetics 11millionfollowers 26 November2015 Social Media forBeauty Brands5 One of the best beauty brands on Facebook is MAC Cosmetics! Keep tabs on their company page to stay updated on events, live chats with MAC makeup artists, video tutorials and contests. They have some really outstanding Halloween makeup looks
  6. 6. Instagram (2010) bought by Facebook in 2012 • 400 million users • 80 million photos daily shared • 64% women, 36% men • 73% millennials (15 -35) • #selfie became popular because of Instagram • The users themselves categorize the content by using hashtags 26 November2015 Social Media forBeauty Brands6 INSTAGRAM:fashionandsports
  7. 7. Engaging content 26 November2015 Inbeeld metInstagram7
  8. 8. UniqueConcept: GoPro 26 November2015 Inbeeld metInstagram8
  9. 9. YOUTUBE:GAMERS& BEAUTYCHICKS& MUSIC 26 November2015 Social Media forBeauty Brands9 • Youtube is the second searchengine after Google • YouTube has over a billion users — almost one-third of all people on the Internet — people watch hundreds of millions of hours on YouTube and generate billions of views • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and than any cable network in the U.S • 82% of 14-17 year olds (teens) in the US use Youtube, 58% millennials even 43% of the baby-boomers • Vloggers in the categories gaming, pranks and beauty have grown fast and show a high engagement (fans watch the whole video) • Brands have trouble creating engaging content for Youtube, brands like Gopro and Red Bull get it, Chanel is very arty • The movie format can also be used on Vine, Instagram or Vimeo
  10. 10. MEETCHANEL40millionsubscribers 26 November2015 Social Media forBeauty Brands10
  11. 11. MEETYOUTUBEINFLUENCERNIKKIE 2millionsubscribers 26 November2015 Influence en Visual Marketing11
  12. 12. 26 November2015 Influencer Marketing12 • Online contentdiscovery platform with personal moodboards • 100 million users worldwide • Brands like GE, Nordstrom, Zappos, Etsy, Target • Traffic-driver for blogs and magazines like The TravelTester, vtwonen, Flow and Delicious • 85% female • 70% is under the age of 40 • Most pinners buy some of the products they pin PINTEREST:DIY,CUPCAKESandWEDDINGS
  13. 13. 26 November2015 Influencer Marketing Instagram Pinterest13 PINTEREST:theBUY-ITBUTTON
  14. 14. 26 November2015 Influencer Marketing14 INTERESTINGCASE:NORDSTROM
  15. 15. INHOUDPRESENTATIE 26 November2015 Social Media forBeauty Brands15 Livestreamingserviceslike Periscope
  16. 16. 26 November2015 Social Media forBeauty Brands16 SNAPCHAT • Snapchat’s core philosophy is “delete is our default.” • 100 million daily users • 6 billion videos are shared daily! (on Facebook that’s 8 billion) • Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans) • Youth create news in snaps for other youth through SNAPCHAT LIVE! SNAPCHAT:behindthescene
  17. 17. 26 November2015 Inbeeld metInstagram17 MEET:COSMOPOLITANAND REFINERY29
  18. 18. 26 November2015 Inbeeld metInstagram18 Assignment(20minutes) Work in DUO’s or TRIO’s • Choose one brand • Every group chooses one of these social media channels: Pinterest, Instagram, Youtube, Periscope or Snapchat • Think of a content concept for that channel (for example: hair-tutorials on youtube) • Write down a profile-tekst for that channel in max 2 sentences: who are you and what do you offer people if they follow you on that specific channel? How do you get them to interact with you brand? • Present your text to the group
  19. 19. Questions? social: @kirst_enj blog: justK.nl Slideshare.com/justkirsten 26 November2015 Social Media forBeauty Brands19 For sale on managementboek and BOL.com
  • HansvanderMeulen

    Nov. 29, 2015

Which visual social media channels are most fit for beauty brands? Which channel do you pick for what kind of content? Check out these examples of beauty brands on social media!

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