The document provides recommendations for Short's Brewing Company to maximize their brand through social media. It suggests focusing on education and creative products to share appreciation for beer. It also recommends using Facebook, Twitter, blogs and videos to create engagement and share the company's brand and experience in order to increase awareness and followers. Key performance indicators like social media followers and blog engagement are outlined to measure success over a 6 month period.

1. Alexander White
ADV 420
New Media Drivers License

2.  Share Short’s
Brewing
Company’s
appreciation for
beer through
education and
creative products
 Enjoy the
smallness and
continue to the
‘movement’

3.  Stay a state wide distributed company
while out losing any customers
 Maximize our brand through social
media to become the #1 social crafted
beer company.

4.  ‘Michigan’s Crafted Beer’
 Leave a lasting impression with your
customers by creating a theme they will come
to know you by

5.  FaceBook  Twitter
• Use these channels
of communication to
share with your
business
•This is an
opportunity to
extend your brand
awareness to new
heights

6.  DON’T JUST BLOG! VLOG!!!
 Use videos to create an experience of being at
the pub so people will want to visit
 Blogs are personal and a powerful persuasive
channel

7.  More Channels of Communication = MORE
VIEWERS = BRAND AWARENESS
 Lead the viewers to where you want them to
go!!

8.  FaceBook and Twitter rapid increase in
followers of your pages. Weekly data
 Blog/Vlog number of active followers

9.  6 months to see increase in social presence both
on social media and business
 Invest in training for maximum effectiveness
 Possible Google Campaign – start at a
$500/month budget with flexibility for tourist
seasons

10.  ‘Michigan’s Crafted Beer’