Evaluation Question 3

1. Distributors
Fader Inc. (Fader)
FADER Label is an independent record label based in New York City and home
to a robust roster of seminal recording artists The Bots, Saul
Williams, Matt and Kim, Yuna, Neon Indian, Editors, and Birdmonster. The
label was co-founded in 2002 by Rob Stone and Jon Cohen and has since put
out a dynamic catalogue of critically acclaimed full-length albums and
singles worldwide.The FADER is a New York-based music magazine launched in
1999 by Rob Stone and Jon Cohen. The FADER documents a range of emerging
music, style and culture. The FADER was the first print publication to be
released on iTunes. It has been credited with giving exposure to top
artists ahead of mainstream recognition, including Kanye West, Bon Iver,
The Strokes, Drake and The White Stripes.
Time Inc. (Vibe)
Time Inc. is an American New York-based publishing company. It publishes
over 90 magazines, most notably its namesake, Time. Other magazines include
Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People,
InStyle, Life, Golf Magazine, Southern Living, Essence, This Old House, All
You, Real Simple, and Entertainment Weekly. It also owns the UK magazine
house Time Inc. UK, whose major titles include What's On TV, NME, Country
Life, Marie Claire, Wallpaper* and InStyle. Time Inc. also operates the
digital-only titles MyRecipes, TheSnug, and MIMI.
Time Inc. also owns the rights to LIFE, a well-known magazine that has been
published in many different formats. Time Inc. currently owns and runs
LIFE.com, a website dedicated to news and photography.
Prometheus Global Media (Billboard)
Prometheus Global Media is a New York City-based B2B media company. The
company was formed in December 2009, when Nielsen Company sold its
entertainment and media division to a private equity-backed group led by

2. Pluribus Capital Management and Guggenheim Partners. Guggenheim acquired
Pluribus's stake in the company in January 2013, giving it full ownership
under the division of Guggenheim Digital Media.
The company owns and operates a number of major entertainment industry
trade publications and their associated digital properties, including
Adweek, Backstage, Billboard, Film Journal International, and The Hollywood
Reporter.
Pros Cons
The Fader Inc. In 1999 Regent
Broadcasting joined
Radiolicious and began
streaming on the iPhone
and iPod Touch. Regent
is the first major radio
group to contract for
all of its streaming
stations to be available
through the Radiolicious
application.
Gap Broadcasting Group,
another radio group
owned by Oaktree, was
merged into Townsquare,
giving it ownership of
171 radio stations in 36
markets.
Regent filed Chapter 11
bankruptcy on March 1,
2010, with $211.3
million in debt, $166.5
million in assets, and a
pre-arranged plan for
exiting bankruptcy, with
the United States
Bankruptcy Court for the
District of Delaware.
The filing plan made
Oaktree Capital
Management the majority
owner of Regent after
the bankruptcy and gave
the old shareholders
12.8 cents per share.
After its privatization,
the company was given
its new name, Townsquare
Media.
Time Inc. On March 6, 2013, Time
Warner announced plans
to spin-off Time Inc.
into a publicly traded
company. Time Warner's
chairman/CEO Jeff Bewkes
On February 5, 2014,
Time Inc. announced that
it was cutting 500
jobs.[19] However, most
of the layoffs are at
American Express

3. said that the split
would allow Time Warner
to focus entirely on its
television and film
businesses, and Time
Inc. to focus on its
core print media
businesses. It was
announced in May 2014
that Time Inc. would
become a publicly traded
company on June 6 of
that year. The spinoff
was completed on June 9,
2014.
Publishing
Prometheus Global
Media
In January 2013,
Guggenheim Partners
acquired the stake in
Prometheus owned by
Pluribus Capital, giving
it full ownership;
following the
acquisition, former
Yahoo! executive Ross
Levinsohn was named as
CEO of the new
Guggenheim Digital Media
division, which would
oversee Prometheus and
other digital assets for
Guggenheim companies
(such as Dick Clark
Productions).
In late-2011, Prometheus
went through a number of
cost-cutting measures.
In August 2011,
Backstage was sold to a
group of investors led
by John Amato in a
transaction funded by
Guggenheim, and the
following month,
Prometheus laid off the
staff responsible for
the Hollywood Creative
Directory and announced
it had sold the
publication.
In terms of my own magazine, the most appropriate distributor
for me in my opinion was The Fader Inc. The reason for this was
that there magazine ‘The Fader’ usually focused on the same
music genre as I did. They also are one of the more recent Hip
Hop based magazine, being established in 1999, compared to other
like ‘XXL’ which was established in 1997 or ‘The Source’
which was opened in the 80’s. The reason this is a positive

4. aspect is because they were able to enter a franchise that
already had a lot of competition like ‘Billboard’ and ‘The
Source’ and yet they were still able to become one of the most
successful magazine in their category. One of the primary
reasons why magazines such as ‘The Source’ managed to grow in
terms of popularity and success was due to the fact that they
were the first Hip Hop based magazine, so they had no
competition, so if anyone wanted to purchase a Hip Hop magazine,
it would have to be from ‘The Source’