Major Record Label Research Universal Music Group
Founded: 1934 Owned by Universal 1996-2006 Currently owned by Vivendi Revenue: $6.14 billion (2007) Two core businesses: r...
Marketing Through The Internet Using social media to promote themselves eg. Lady GaGa Twittering links to her video "...
Universal using social media to promote, market and distribute their artists Universal Music Group have launched Vevo simi...
The arrows are pointing to the artists on the BBC Radio 1 playlist who are currently signed to Universal Music Group Marke...
Marketing Through Events/Gigs All artists ringed are signed to Universal Music Group
Similar Artists Green Day 88275551 blink-182 80211384 MCR 61189854 35060745 Billy Talent Last FM plays Bowling For Soup 93...
The Boat That Rocked was a movie made by Universal Pictures all tracks ringed are by artists currently or formerly signed ...
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Universal Music Group

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Universal Music Group

  1. 1. Major Record Label Research Universal Music Group
  2. 2. Founded: 1934 Owned by Universal 1996-2006 Currently owned by Vivendi Revenue: $6.14 billion (2007) Two core businesses: recorded music and music publishing Universal music group is currently a subsidiary of Vivendi as of 2006, the joint chairman and CEOs are Doug Morris (a former songwriter who became chairman in 1995) and Lucian Grainge) Universal Music Group own many individual record labels and the label itself is only a small part of the Universal Corporation
  3. 3. Marketing Through The Internet Using social media to promote themselves eg. Lady GaGa Twittering links to her video "Telephone"
  4. 4. Universal using social media to promote, market and distribute their artists Universal Music Group have launched Vevo similar to YouTube or Hulu, it allows people to watch live streaming and ad free music videos of artists signed to Universal for free online Audience Feedback Vevo has definitely altered how fans of Universal can access its music, due to copyright claims quite a lot of music videos have been removed from YouTube and the amount of music available on official MySpace pages has been limited to songs only being 90 second excerpts.
  5. 5. The arrows are pointing to the artists on the BBC Radio 1 playlist who are currently signed to Universal Music Group Marketing Through The Radio
  6. 6. Marketing Through Events/Gigs All artists ringed are signed to Universal Music Group
  7. 7. Similar Artists Green Day 88275551 blink-182 80211384 MCR 61189854 35060745 Billy Talent Last FM plays Bowling For Soup 9348509 Universal Long Tail
  8. 8. The Boat That Rocked was a movie made by Universal Pictures all tracks ringed are by artists currently or formerly signed by Universal Music Group adjacent is a copy of the soundtrack or a label owned by Universal Music Group

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