Startup InsurTech Award - Urban Jungle

1. StartUp Insurtech Award Application

2. Our founders
▪ Ex OC&C Associate Partner, with numerous
insurance clients
▪ Ex Strategy Manager at MoneySupermarket
▪ University of Cambridge Alum, in Economics &
Management Studies
▪ Ex VP of Research and Data Technology at Winton
Capital
▪ Founding member of first Facebook Engineering
team in the UK
▪ 2nd Engineer to be hired at Google UK
▪ University of Cambridge Alum, in Computer
Science & Philosophy
Greg Smyth
CTO
Jimmy Williams
CEO

3. Customer Problems
We believe that the most pressing problems in the insurance industry are around
the core product, and how it is sold, serviced and priced
▪ Anyone is the
same broad
postcode or
demographic
group gets the
same price
▪ Journey not
designed for
mobile
▪ Renewal is hard
fought negotiation
▪ Claims process
slow and manual
One Size Fits All Product Batch Based Pricing High Cost Structure Hard to Buy &
Manage
▪ Same T&Cs for a
50 year old in a 6
bed house, as for
a 22 year old
renter
▪ Manual processes
▪ Large and
inefficient spend
on systems, given
legacy

4. Market Size
Insurance is a £3trn global market, with numerous large segments; we focus on
the growing home market for young urban renters
UK Personal Lines Insurance Market Size, 2015
£m
Home, Travel
& Other1 50+
Motor
Home, Travel
& Other1 <35s
Home, Travel
& Other1 35-
50
Total Home,
Travel & Other1
= 15,200
Total UK Personal Lines = £24.9bn
Global Insurance Market worth
£3trn+
1. Other includes Pet, Medical, Legal Expenses, Income Protection
Source: ONS, Mintel, PwC, OECD, ABI, Urban Jungle Analysis

5. Our Approach
Urban Jungle is focused on solving customer problems in insurance using
technology to rebuild the insurance product and experience
▪ Building a
proprietary data
engine, with unique
data feeds, and risk
models to better
price risk
▪ Simple, quick mobile
product purchase,
account
management and
claims
▪ Photo based
inventory
T&Cs Designed for
Segment
Proprietary Data Engine Lean Service Stack Mobile First Experience
▪ Designing policies
which fit needs of
customer segment
eg for young renters,
includes landlord
deposit, gadget and
subletting cover…
▪ Replacing manual
processes and
legacy technology,
with modern
software wherever
possible to reduce
cost base

6. Progress
Urban Jungle made rapid progress to get to market in 2017 and has since
launched 2 products using its quickly evolving technology
Mobile First Experience
■ Founded in late 2016
■ Raised £1m in seed funding round in Jan 2018
■ Built team to 8
■ Arranged capacity with three supportive
underwriting partners and ten insurers
■ Achieved initial regulatory approval
■ Soft launched mobile first purchase journey in
July 2017
■ Tenants Liability Insurance launched in March
2018