Company Pitch by Inga Bergen, Magnosco at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. NOAH BERLIN
Berlin, 27.5.2018
1

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Skin cancer is the fastest growing type of
cancer worldwide
Magnosco NOAH Presentation
Every
54 minutes
one person dies
of melanoma.
22.000
European
citizens lose
their lives to
the disease.
440.000
suspicious lesions
are excised in
Germany
each year.
227.05.18

4. Addressable market is worth € 2.9 bn
• Annual cost of treating skin cancer
estimated at $ 8.1 bn in the US alone
• Melanoma market annual growth by
6-12%
3Magnosco NOAH Presentation
.
27.05.1827.05.18

5. The problem: skin cancer screening is
time-consuming and biopsi-heavy
4Magnosco NOAH Presentation
Result
after ~14
days
Identification Biopsie
Histological
findings of the
skin sample
Only in
1-3 %
confirmed.
*
Source: https://www.researchgate.net/
publication/
5663596_Melanoma_diagnosis_Austral
ian_dermatologists%27_number_need
ed_to_treat
*Helfand M. et al: Screening for skin
cancer. Am J Prev Med. 20, 47-58
(2001)
27.05.18

6. The solution: magnosco DermaFC non-
invasive melanoma diagnostics
*as of Q4 2018
1-5
minutes.*
Doctor identifies
suspicious lesions
Diagnosis
(recommendation)
Scanning with
DermaFC
27.05.18 Magnosco NOAH Presentation 5

7. Magnosco‘s patented method:
Dermatofluoroscopy
6Magnosco NOAH Presentation
Laser
Spectroscopy
Artificial
Intelligence
research &
science partners
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8. The CE-certified medical product makes
malignant cells visible
7Magnosco NOAH Presentation
Melanoma Healthy Tissue
27.05.18
objective, physical method * early detection * immediate visual result & score

9. Go-to-market in Germany: 130 Mio €
spent on skin cancer screening
8Magnosco NOAH Presentation
skin
cancer
screening
qualified
physicians
Potential market
Source_ Zentrum für Krebsregisterdaten
*2016 in Germany/ Bundesärztekammer
27.05.18

10. Adressing KOLs with installation fee &
payPerUse
9
Calculation of customer benefits/ additional
revenue for doctors
Revenue
for Clinics
up to
250k €
per year
Examinations
with DermaFC
per month
Price per
examination
licence for
magnosco Income clinic month
Share magnosco/
month
300 98,7 € 29,7 € 20.700,0 € 8.910,0 €
200 98,7 € 29,7 € 13.800,0 € 5.940,0 €
100 98,7 € 29,7 € 6.900,0 € 2.970,0 €
50 98,7 € 29,7 € 3.450,0 € 1.485,0 €
• Class 2A medical device approved for diagnostic support
of malignant melanoma
• Use in suspected melanoma, alternative to excision
• Billing via fee regulations doctors or as a self-payer
payment (“IGEL-Leistung”)
27.05.18 Magnosco NOAH Presentation

11. Trusted customers and partners
1027.05.18 Magnosco NOAH Presentation
u Key opinion leaders
at Germany’s leading
dermatology clinics
u Manufacturing
Partners
u Software
Developmemt
Partner
u AOK-Nordost
u Research & Science
Partners
u Regulatory affairs partner
Customers (prospect)
Partners
u User Experience/
Usability Partner
u PR Partner

12. Outlook: Further development in 2019
1127.05.18 Magnosco NOAH Presentation
magnosco
screening App
in vivo DermaFC
2.0
ex vivo HistoFC

13. Outlook: No1 partner for skin cancer
screening
1227.05.18 Magnosco NOAH Presentation
HistoFC
• ex-vivo
• diagnostics for
labratories
self documenting
lesions
DermaFC App (patient)
DermaFC App (clinic)
documenting lesions
in high resolution over
longer periods
DermaFC 2.0
• small hand-device
in-vivo SCS
Creating awareness,
patient acquisition &
retention
Info-channels
Patient
Clinic

14. Team experienced in building successful
companies & medical device sales
1321.05.18 Magnosco NOAH Presentation27.05.18

15. Investment Facts
• Funding received 5,5 Million €
• Volume: 10 Million €
• Duration: 2-3 years
• Structure: German GmbH
Use of proceeds: Go-to-market, new
product development
1427.05.18 Magnosco NOAH Presentation

16. Inga Bergen
inga.bergen@magnosco.com
Tel: +49 171 1030155
www.magnosco.com
FEATURED
IN
MagnoscoGmbH
SIENTIFIC
PARTNERS

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com