This document discusses technological disruption and enablement. It provides examples of companies that have disrupted industries like insurance (Brolly), transportation (Uber), and energy (Bulb Energy, PaveGen) through new digital business models and technologies. Other companies are described as enabling existing industries through products like GoCompare in insurance and Receipt Bank for accounting. The document emphasizes that both disruption and enablement are driving growth in the UK's digital economy.

1.
Gerard
Grech
CEO,
Tech
City
UK
@TechCityUK
@gerardgrech
Sept
2016
Technological
disruption
vs.
Enablement

2. Who
are
we?
1.
programmes
|
2.
policy
convening
|
3.
advocacy
-­‐
Founding
stage
-­‐
20,000+
UK
sign-­‐ups
-­‐
17,000+
in
training
-­‐
Later
Stage
-­‐
£1.2bn
raised
-­‐
£1.bn
on
the
LSE
-­‐
10
acquisitions
Most
comprehensive
annual
analysis
of
the
UK’s
Digital
Tech
Economy
-­‐
Mid
stage
-­‐
Mentorship
program
-­‐
£180M+
raised
Accelerating
digital
growth
across
North
of
England
Concierge
service
for
fast-­‐growth
US
tech
companies
Dedicated
Visa
Scheme
for
hiring
digital
tech
talent
Alliance
between
the
UK’s
many
thriving
tech
clusters

3. 3
British
Digital
Tech
Economy
is
growing
steadily
Our
Tech
Nation
report
found
out
the
following,
among
other
things:
£161Bn
Total
Digital
Turnover*
+32%
than
the
wider
UK
Economy
Growing
Source: Tech Na.on 2016 Report, Tech City Uk/Nesta
*based on 58K iden.fied Digital Businesses
@techcityuk
@gerardgrech

4. A
disruptive
innovation
is
an
innovation
that
creates
a
new
market
and
value
network
and
eventually
disrupts
an
existing
market
and
value
network,
displacing
established
market
leading
firms,
products
and
alliances.
Eg,
Toyota,
Crest
White
strips
(P&G)
The
term
was
defined
and
phenomenon
analyzed
by
Clayton
M.
Christensen
beginning
in
1995
Disruption
Enablement
(or
sustaining
innovation)
Enabling
technologies
help
existing
companies
to
adapt
to
change,
focused
on
sustaining
innovation
–
higher
profitable
customers
to
drive
more
profits,
often
neglecting
the
base
that
just
wants
a
low
cost
alternative
@techcityuk
@gerardgrech

5. Financial
Enablement:
Receipt
Bank
Receipt
Bank
works
with
accountants
and
bookkeepers
as
partners
to
bring
additional
efficiency
to
firms
and
to
help
improve
the
client
experience.

6. Financial
Disruption:
Nutmeg
Provides
low-­‐cost
online
wealth
management,
makes
investment
expertise
accessible
to
millions
of
people
who
usually
couldn’t
afford
advice

7. Insurance
Enablement
:
Go
compare
Enabling
consumers
to
find
better
insurance
deals,
among
other
things
The
sector
is
highly
competitive.
Well-­‐funded
companies
such
as
Moneysupermarket,
GoCompare
and
Confused
have
deployed
substantial
marketing
budgets
to
build
their
brands,
with
CompareTheMarket
taking
the
lead.

8. Insurance
Disruption
:
Brolly
Brolly’s
mission
is
to
re-­‐define
how
customers
experience
insurance.
Brolly
brings
all
insurance
needs
into
one
place
using
AI.
Publicly
available
In 2016

9. Transport
Enablement:
Karhoo
Also
a
marketplace
platform,
using
existing
cab
companies
90 days a(er its launch it has
33,000 cars in London
available to users, with 7,000
bookings made through the
app every day.
Karhoo founder Daniel Ishag

10. Transport
Disruption:
Uber
Marketplace
platform,
enabling
consumers
to
find
drivers
495
Cities
Worldwide
(London
11th)

11. Advertising
disruption:
Unruly
Unruly
is
a
video
distribution
platform
and
a
pioneer
in
tracking
video
sharing
and
delivering
verifiable
video
views
via
paid
media
devices
Data
set
of
2
trillion
video
views
&
sophisticated
targeting
capabilities,
the
company
uses
historical
sharing
behavior
to
predict
the
potential
for
video
ads
to
go
viral
across
all
digital

12. Advertising
enablement
via
a
disruptor:
Acquired
by
NewsCorp
in
2015
–
example
of
traditional
industries
being
transformed
by
disruptors
Acquired
for
£114million
News
Corp
harnesses
Unruly
to:
•
Bet
big
on
mobile
and
video
-­‐
launch
a
new
vertical
video
ad
format
purpose
built
for
mobile
audiences
• provide new insights to its
adver.sers and improve ad
engagement

13. Energy
disruption:
Bulb
Energy
A
consumer
energy
company,
focused
on
simplicity
and
trust
Bulb
offers
just
one
competitive
tariff,
keeping
things
simple
and
cost
effective.
All
renewable
energy.

14. Energy
disruption:
PaveGen
The
future
of
flooring
-­‐-­‐
generating
electricity
from
footsteps
PaveGen
manufactures
tiles
which
generate
electricity
from
steps.

15. • Treat
the
project
as
a
separate
unit
• …with
a
different
business
model
and
growth
expecta9ons
• Ask
what
job
do
customers
need
to
get
done?
• Segment
customers
by
job
–
not
by
product,
market
size
or
demographics
• Develop
basic,
low
cost
ways
to
get
the
job
done
Disrup've
innova'ons
creates
new
markets
and
reshapes
exis'ng
ones
Disrupting
from
within
your
organisation
Some
tips
from
HBR

16. Why
digital
transformation
is
so
important?
Digital
share
of
countries’
overall
GDP
is
on
the
rise
UK
is
the
highest
ranking
according
to
OECD/McKinsey
(2016)

17. |
Thank
you
for
listening.
Gerard
Grech,
CEO,
Tech
City
UK
Visit
our
website:
Techcityuk.com
Follow
us
on
Twitter:
@techcityuk
@gerardgrech