Psychographic profile

1. Psychographic profile
Name and Age? Where wouldtheylive?
Lucy aged19. Theywouldbe attendinguniversityatBrighton
but actuallylive outside of London.
What type of clotheswouldtheywear? Who istheirfavourite band/artist
Theywouldfollowthe trendshowevermake it
lookstylishandunique. Suchasclotheswhich
are outthere,suchas fishnets,rippedjeans.
These itemswouldbe boughtatshopssuchas
Forever21, Topshopand misguided.
Theywouldlistentoavarietyof musicacts,
fromJamesbay, AmyWinehouse,toKanye and
JohnLegend.
What do theylike todoin theirspare time? What type of music dotheydislike?
In theirspare time theylike todowhatmakes
themhappy;thisisshopping,spendingtime
withfriends andfamily.Readingatnightand
takingtheirdogfor a walk.But alsogoingout
and drinking.
Theydislike heavyrockmusicandgrime music
such as artistslike StormzyandSkepta.
What isimportantto them?Why? What do theyaspire todo?
Theireducationandfuture andwell-being.But
mostimportantlyitistheirfamilyandfriends.
As theyare a huge aspectof Lucy’s life.
Theyaspire to graduate fromUniversitywitha
degree ineventsmanagementandtointhe
endrun herown fashionbusiness.
What istheirbestmemory? What are theymostlikelytospendtheirmoney
on?
TheirbestmemoryisChristmas2014, all
aroundthe table playinggamesandmaking
each otherlaugh,withherfamily.
Althoughtheyclaim, theyare tryingtosave
theirmoney,theyalwaysgetthe newestitem
on trend. Alsowouldspendalotof moneyon
food,eatingoutsuch as Nandosor Chinese.