Hootsuite Pro is a popular social media management tool for businesses that allows scheduling posts across networks, suggested content, advanced search filters, collaboration with teams, analytics to measure performance, integration with over 100 apps and profiles, custom URL shorteners, and mobile access. It helps companies like Herschel Supply Co. leverage social media to grow their business.

1. 15 reasons why Hootsuite Pro is awesome
Why is Hootsuite Pro the most popular social media
software for small and medium businesses?
Let’s find out

2. Great companies use Hootsuite Pro for social
media because it’s powerful and it saves them time

3. It takes a minute to learn, but Hootsuite Pro
has tons of great features
This slide deck will run you through:
Some of the more popular features included in Hootsuite Pro.
A couple of cool features in Hootsuite Pro not too many people know about :)

4. Once we integrated Hootsuite
into our workflow, we haven’t
looked back.
Youri Hollier
Social Media Manager

5. We use Hootsuite to easily track,
manage, and plan out our Twitter and
Facebook efforts. It’s also an
invaluable tool for coordinating
among team members.
Matt Steele
Social Media Planner

6. TEDxSydney uses Hootsuite’s
scheduling capabilities to
schedule content ahead of time,
allowing more time for
community management.
Amber Dermoudy
Head of Digital

7. Schedule your messages and always be part of
the conversation
Hootsuite Pro’s message scheduling keeps you engaged with your followers and lets you focus on
creating content they love.
1. Schedule messages across multiple social networks.
Stay engaged and save time.
2. Bulk upload a content calendar.
3. Our new auto-scheduling calendar posts at the best
times for you.
PRO ONLY
4. Drag and drop scheduled messages to rearrange
your content calendar on the fly.
PRO ONLY
NEW

8. Suggested content saves you time and makes you
look good
Hootsuite Pro goes beyond basic posting and messaging functionality:
1. Suggested Content recommends content to share
based on your interests.
PRO ONLY NEW
2. Cross-post to multiple social profiles to save time.

9. Find the conversations that matter with advanced
search filters
Hootsuite Pro utilizes streams and tabs to the utmost of
their ability:
1. Klout filters let you find the most influential people
talking about your business.
PRO ONLY
2. Narrow your search by geographic area to find
people talking about your business or relevant topics in
the immediate vicinity.

10. PRO ONLY
Collaborate with up to nine Team Members
Hootsuite Pro lets you invite up to nine collaborators (for
a team of ten):
1. Assign messages and keep customers and fans
happy with quick responses.
2. Complete control over your social profiles
(With your admin account, you can remove
collaborators’ access from social profiles at any time).
3. Share the workload on your social profiles;
contributors can respond to fans and customers, share
content, and measure campaign success with analytics.

11. Measure your performance with Analytics and get
results faster
Hootsuite Pro’s Analytics let you measure social
campaign performance so you know what works and
what doesn’t.
1. Increase engagement by measuring clicks, likes,
retweets across all your social profiles.
2. Improve follower growth by correlating spikes in
growth with successful campaigns and content.
3. Use real data to measure performance and show
how social improves the bottom line.
PRO ONLY

12. PRO ONLY
100+ Apps, and up to 100 social profiles
Hootsuite Pro has full integrations with all of the major social
networks and the largest app ecosystem of any social media
marketing software.
1. Share content stored in the cloud.
2. Integrate social with your CRM to improve sales and
customer support.
3. Respond to comments on social profiles, such as
YouTube and Instagram, and get analytics on
engagement and follower growth.

13. PRO ONLY
Give it a personal touch with custom URL shorteners
Hootsuite Pro lets you use custom URL shorteners (eg. soci.al) directly in the publishing tool.
1. Improve click-through rates. Content is king, but a more
relevant URL shortener doesn’t hurt :)
2. Create familiarity and trust.

14. Hootlet and our mobile app make sure you’re
always be connected
You can use Hootsuite away from your computer, or while
you’re surfing the web, finding interesting content.
1. Instantly share interesting content by using the
newly-improved Hootlet Chrome extension.
NEW
2. Use Hootsuite on your smartphone or tablet with
our newly redesigned iOS, Android, and mobile web
apps.
NEW

15. Small and medium businesses use Hootsuite
Pro to leverage social and grow fast
“As we continue to grow, Hootsuite is
something we can grow on, instead of
grow out of.”
Mikey Scott, Global Marketing Director, Herschel Supply Co.
Watch how Herschel grew their business with social media!

16. We’re excited to see you grow your
business with Hootsuite Pro
If there’s anything you need help with, just tweet at
us: @Hootsuite and @HootsuitePro.
Or give us a shout on Facebook!