Slide deck of a recent presentation I gave about the differences between social media channels and tips for developing a strategy.

1. 1
Intro to Social media

2. 2

3. 3
Twitter
Over 9k tweets happen every second
There is high chance that your tweet will be lost in
someone’s feed very soon after posting.
To stand out:
• Use more visual, images or video
• Tweet regularly, 2 – 3 times per day
• Post when your audiences are online

4. 4
LinkedIn
To stand out:
• Have a good business like photo
• Include keywords in Job title and profile summary
• Show successes not just list job duties
• Add more media, slides or blog articles
• Follow companies you’re interested in
Business Facebook – however do avoid treating it like
Facebook as generally frowned upon in the LinkedIn
space

5. 5
Facebook
FB is huge with 1.5bn active users per month and
users share 1 million links every 20 minutes
However, that doesn’t mean it’s easy for
businesses, it has limited organic reach - it can be
as low as 7% of followers who see your post!

6. 6
Facebook
Good posts:
• use images and video
• are short
• have call to actions within first 90 characters

7. 7
#hashtags
• Makes content discoverable
• Create your own or hook into others?
• Keep them appropriate
• Research them first

8. 8
Instagram insights
• Social sharing site all around pictures and now 15
second videos
• 300 million active users – growing much faster than
Twitter
• User demographic is getting older, not just millennials
using it

9. 9
The others…
YouTube
• Is the place for video, but, Twitter and
Facebook are competing.
Google +
• Good for SEO
Pinterest
• Good for collecting a series of articles or
images for inspiration.

10. 10
Ones to watch…

11. 11
Tools
Monitoring and management
• Hootsuite
• SproutSocial
• Tweetdeck
• Google trends
• Buffer
Image creation
• Canva
Blogging channel: Medium
• Estimates how long something takes to read

12. 12
Five tips for content strategy
1. Clarify your business’ social media goals
2. Audit your current social media status
3. Develop your content strategy
4. Use analytics to track progress
5. Adjust your strategy as needed

13. 13
Final thoughts
Social media is about being social not
doing social!
It is a commitment and does need to
be planned and resourced.