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Intro to Social media


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Slide deck of a recent presentation I gave about the differences between social media channels and tips for developing a strategy.

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Intro to Social media

  1. 1. 1 Intro to Social media
  2. 2. 2
  3. 3. 3 Twitter Over 9k tweets happen every second There is high chance that your tweet will be lost in someone’s feed very soon after posting. To stand out: • Use more visual, images or video • Tweet regularly, 2 – 3 times per day • Post when your audiences are online
  4. 4. 4 LinkedIn To stand out: • Have a good business like photo • Include keywords in Job title and profile summary • Show successes not just list job duties • Add more media, slides or blog articles • Follow companies you’re interested in Business Facebook – however do avoid treating it like Facebook as generally frowned upon in the LinkedIn space
  5. 5. 5 Facebook FB is huge with 1.5bn active users per month and users share 1 million links every 20 minutes However, that doesn’t mean it’s easy for businesses, it has limited organic reach - it can be as low as 7% of followers who see your post!
  6. 6. 6 Facebook Good posts: • use images and video • are short • have call to actions within first 90 characters
  7. 7. 7 #hashtags • Makes content discoverable • Create your own or hook into others? • Keep them appropriate • Research them first
  8. 8. 8 Instagram insights • Social sharing site all around pictures and now 15 second videos • 300 million active users – growing much faster than Twitter • User demographic is getting older, not just millennials using it
  9. 9. 9 The others… YouTube • Is the place for video, but, Twitter and Facebook are competing. Google + • Good for SEO Pinterest • Good for collecting a series of articles or images for inspiration.
  10. 10. 10 Ones to watch…
  11. 11. 11 Tools Monitoring and management • Hootsuite • SproutSocial • Tweetdeck • Google trends • Buffer Image creation • Canva Blogging channel: Medium • Estimates how long something takes to read
  12. 12. 12 Five tips for content strategy 1. Clarify your business’ social media goals 2. Audit your current social media status 3. Develop your content strategy 4. Use analytics to track progress 5. Adjust your strategy as needed
  13. 13. 13 Final thoughts Social media is about being social not doing social! It is a commitment and does need to be planned and resourced.