Snapchat 101: Basic Introduction And Advanced Tips

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Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.

Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.

My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.

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Snapchat 101: Basic Introduction And Advanced Tips

  1. 1. 101 @AndMucc
  2. 2. W h a t i s S n a p c h a t ? A social media network used to send photos, videos and texts that disappear. The sender determines the length from one to ten seconds.
  3. 3. Here's who's using snapchat
  4. 4. The key to snapchat is ATTENTION
  5. 5. Content is not saved on Snapchat. People have to pay close attention on the app because of the limited viewing time on content Attention = value In the world of marketing...
  6. 6. Snapchat is one of the closest things we have to real-life communication. when you have a face-to-face conversation, content is not saved.
  7. 7. monthly active users! There are over (It was the fastest growing social app in 2014) 100 million
  8. 8. EVERY second 8,796 photos are sent
  9. 9. After downloading the app, setting up an account is easy. Snapchat will give you the option to connect you with other people in your phones address book
  10. 10. Snapchat'shomescreen Camera flash toggle Your profile Front-facing camera/selfie toggle Notifications Tap for picture/ hold for video Snapchat "Stories"
  11. 11. Delete Adds text over picture Draw on top of picture Set viewing time of picture Download Add to Snapchat "Stories" Send! Take a picture and...
  12. 12. Select who you will send it to Add to your Snapchat Story Select your friends you want to send to Send!
  13. 13. TIPSFor being a better Snapchatter.
  14. 14. Let friends know on other social networks that you're on Snapchat. This will help grow you Snapchat network.
  15. 15. Use Snapchat Stories It broadcasts your content to all followers It gives viewers a 24 hour time period to watch You can see who's watching your stories
  16. 16. Drawonyourphotos! It's native to the platform and makes it fun to use (@Shonduras)
  17. 17. Using a stylus can help with drawing
  18. 18. USE DIFFERENT TEXT SIZES Similar to Maps or your browser, simply pinch the screen.
  19. 19. Don't forget emoji's!
  20. 20. You need to activate filters from your profile's setting menu. 1st 2nd Use Filters
  21. 21. Use Filters (cont.) Once filters are active, take a photo then swipe left or right Filters include: 3 colored filters Speed traveling overlay Weather Andsometimesspecialgeotaggedlocations Time
  22. 22. Awesome people to follow
  23. 23. @Shonduras
  24. 24. @mplatco
  25. 25. @dabttll
  26. 26. One last thing.
  27. 27. Screenshots are forever.
  28. 28. Be safe and have fun!
  29. 29. If you made it this far, thank you so much. If you have any questions, please tweet me! @andmucc

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