For more information, contact:Sarah Briggs, Public Affairs Holly Hollingsworth, Media RelationsOffice: 614-223-7641 Office: 614-223-5711E-mail: firstname.lastname@example.org E-mail: email@example.comAT&T CHALLENGES LOCAL TEENS TO JOIN“IT CAN WAIT” MOVEMENT TO HALT TEXTING WHILE DRIVINGAT&T Simulator Event at North Olmsted High School Encourages Studentsand Faculty to Pledge Not to Text and DriveCLEVELAND, (May 6, 2013) — Representatives from North Olmsted High School joined AT&T,North Olmsted Mayor Kevin Kennedy, State Senator Tom Patton, State Representative NanBaker, and the Ohio State Highway Patrol today to address a dangerous practice that putsmillions of Americans at risk: texting while driving.To drive home the message and make our roads and highways safer, AT&T brought asimulator, allowing students and faculty to experience firsthand the dangers of texting anddriving. The students also heard from the organizations regarding Ohio’s texting ban, House Bill99, which passed the Ohio General Assembly last year and went into effect in the fall. HouseBill 99 also contained a 6 month grace period which ended on March 1st.“Texting and driving is a perilous mix. It endangers your own life and the lives of people you’venever even met,” said Senator Tom Patton. “I’m proud to join AT&T’s effort to remind drivers,especially our teenagers, of the potentially deadly consequences of texting while driving and thefact that this dangerous practice is now illegal across Ohio.”“More than 100,000 times each year, an automobile crashes and people are injured or die whilea driver was texting and driving,” said Mayor Kevin Kennedy, citing a statistic from the NationalSafety Council1. “In North Olmsted we continue to educate all drivers about Ohio’s texting ban,and this event at North Olmsted High School is yet another opportunity to get the message outthat when it comes to texting while driving, It Can Wait.”“Our goal is to save lives,” AT&T External Affairs Director Kevin Lynch said. “AT&T applauds theefforts of the Ohio General Assembly – as well as Governor Kasich – on their efforts to passand sign into law House Bill 99, the statewide texting while driving ban, which took effect lastfall.”
2In 2012, 165 organizations, including national nonprofits, commercial businesses, lawenforcement, professional associations and government agencies, as well as many educators,legislators, and other supporters, helped get out the message and encouraged people to makea personal pledge not to text and drive. This combined effort, including those of the FederalCommunications Commission, the U.S. Department of Transportation, National Organizationsfor Youth Safety, SADD, Big Brothers Big Sisters, RadioShack and CTIA-The WirelessAssociation, made a difference. Major highlights include:Awareness of the It Can Wait message increased 26 percent during the key campaignperiod.1One-in-three people in that period said that texting while driving messages have animpact on their driving habits.1More than 1.3 million personal commitments never to text and drive have been made atItCanWait.com, through Facebook, text-to-pledge, tweet-to-pledge or at events.“Texting while driving is the most dangerous form of distracted driving; it takes a driver’s eyesoff the road, hands off the wheel, and mind off the task of driving for an extended period oftime,” said State Representative Nan Baker. “It will take our combined and concerted efforts tostop the rampant spread of texting behind the wheel.”In 2013, AT&T is extending its work with existing It Can Wait collaborators and significantlyexpanding their ranks. Plans include:Working with device makers to pre-load no-texting-while-driving technologies andsolutions into handsets, with the goal of making these solutions standard on all AT&Tsmartphones.Engaging cities such as Houston, Texas, and companies including USAA and Walmartto discuss potential new It Can Wait collaborations.Making resources – ranging from It Can Wait branded materials, to teaching aids andsample company policies – available to other organizations for programs they develop.Launching a year-round texting-while-driving simulator tour targeting more than 380events nationwide.
3“Distracted driving is an epidemic on our roadways, and we need people all across Ohio to takeaction in their communities to help put a stop to it," said Colonel John Born, Ohio State HighwayPatrol superintendent.AT&T, its 240,000 employees and other supporters are calling on all drivers to go towww.ItCanWait.com to take the no-texting-while-driving pledge, and then share their promisewith others via Twitter (#itcanwait) and Facebook. The pledge is part of the public awarenesscampaign aimed directly at stopping the dangerous practice of texting while driving.1AT&T TWD - ICW Perceptions Study*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under theAT&T brand and not by AT&T Inc.Web Site Links: Related Media Kits:AT&T NewsAT&T It Can WaitAT&T FacebookAT&T Puede EsperarDangers of Text Messaging and DrivingRelated Releases: Related Fact Sheets:AT&T Calls on Nations Drivers to Pledge: NeverText and DriveParents Can Rule, Kids Can be Cruel, NewMobile Phone Study Reveals43% of Teens Say they Text & Drive; 77% SayAdults Warn Against Risks; but Text & Drive Allthe TimeAT&T Teen Driver Survey - Executive SummaryAT&T Teen Driver Survey - Minority FindingsInfographic: The Dangers of Texting While DrivingFact Sheet: AT&Ts "It Can Wait" CampaignVideo: Texting While Driving SimulatorVideo: AT&T Dont Text While Driving DocumentaryAbout AT&TAT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honoredcompanies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers ofAT&T services in the United States and around the world. With a powerful array of network resources thatincludes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speedInternet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wirelesscoverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.It also offers advanced TV services under the AT&T U-verse®and AT&T │DIRECTV brands. Thecompany’s suite of IP-based business communications services is one of the most advanced in the world.