News release issued by AT&T Ohio on September 13, 2012 about the company's It Can Wait campaign against texting while driving, and an event to support that campaign at Lakeview High School near Youngstown.
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For more information, contact:Sarah Briggs, Public Affairs Holly Hollingsworth, Media RelationsOffice: 614-223-7641 Office: 614-223-5711E-mail: firstname.lastname@example.org E-mail: email@example.com YOUNGSTOWN-AREA STUDENTS PLEDGE: NEVER TEXT AND DRIVE AT&T and Ohio State Highway Patrol discuss new statewide law; drivers urged to make lifelong commitment on Sept. 19CORTLAND, Ohio, Sept. 13, 2012 — The Ohio State Highway Patrol today joined with TrumbullCounty Safe Communities and wireless provider AT&T*, seeking to bring attention to a seriousroad-safety problem, urging students at Lakeview High School to pledge to stop texting whiledriving. Other teens and adults are being urged to make a similar lifelong commitment on Sept. 19.AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com totake the no-texting-and-driving pledge, and then share their promise with others via Twitter(#itcanwait) and Facebook. The pledge effort is part of the company’s public awareness campaignaimed directly at stopping the dangerous practice of texting while driving.“Texting and driving is a perilous mix. It endangers your own life and the lives of people you’venever even met,” said State Rep. Sean O’Brien. “I’m proud to join AT&T’s effort to remind drivers,especially our teenagers, of the potentially deadly consequences of texting while driving and thefact that this dangerous practice is now illegal across Ohio.”“More than 100,000 times each year, an automobile crashes and people are injured or die while adriver was texting and driving,” said Tom Pelto, President AT&T Ohio, citing a statistic from theNational Safety Council1.“Our goal is to save lives,” Pelto said. “AT&T applauds the efforts of the Ohio General Assembly –as well as Governor Kasich – on their efforts to pass and sign into law House Bill 99, the statewidetexting while driving ban, which recently took effect.“AT&T is challenging everyone to take the pledge to never text and drive and to make it a lifelongcommitment,” he said. “And we’re challenging all device makers and app developers to offerdevices that come pre-loaded with a no-text-and-drive technology solution.” (See video)
“Distracted driving is an epidemic on our roadways, and we need people all across Ohio to takeaction in their communities to help put a stop to it," said Colonel John Born, Ohio State HighwayPatrol superintendent.AT&T’s “It Can Wait” public awareness campaign is focused on a simple, powerful message: Notext is worth dying for. AT&T plans to spend tens of millions of dollars on the campaign in 2012 andhas made it an ongoing commitment in future years. The effort is comprised of several keyinitiatives, including: Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times. Working with TV and music celebrities to deliver a strong no-texting-while-driving message via TV ads, concerts, public appearances, Twitter and Facebook. Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media. Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs. Working to provide a toolkit of no-texting-while-driving information to every high school in the country. Challenging device makers and app developers to work with AT&T so that all devices include a pre-loaded, no-text-and-drive technology solution as soon as possible. Launching an online driving simulator at www.itcanwait.com in the coming weeks – so that anyone with access to the Internet can experience the dangers of texting while driving. Bringing an in-car simulator to more than 200 locations before the end of this year. Enlisting others – including law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry – to join the no-text-and-drive movement. Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their employees to pledge not to text and drive.Many governmental, corporate, non-profit and other organizations have pledged support for theawareness campaign, including: The AFL-CIO’s Union Plus program, American Federation of
Teachers, Big Brothers Big Sisters of America, Boys & Girls Clubs of America, CTIA, JuniorAchievement, LULAC, National Safety Council, National Urban League and RadioShack. Moresupporters can be found at www.itcanwait.A recent AT&T survey2 found that 97 percent of teens say they know that texting is dangerous. Thesurvey also found: 75 percent of teens surveyed say that texting while driving is “common” among their friends; Almost all teens (89 percent) expect a reply to a text or email within five minutes or less; And 77 percent of teens report seeing their parents text while driving.But technology can help: 89 percent of teens said a phone app to prevent texting & driving – likeAT&T DriveModeTM 3 – would be an effective way to get them or their friends to stop texting anddriving.AT&T first began its “It Can Wait” campaign discouraging texting and driving in 2009. The websitewww.itcanwait.com provides an opportunity to take the don’t text and drive pledge. Italso offers a host of educational resources and information on the issue – including a documentaryfeaturing families impacted by texting and driving accidents that has been viewed more than 3million times.1 National Safety Council www.nsc.org2 Survey conducted by Beck Research on behalf of AT&Thttp://www.att.com/Common/about_us/txting_driving/att_teen_survey_executive.pdf.3 Data and text messaging charges may apply for download and app usage. Standard messaging rates applyto auto-reply messages. AT&T DriveMode is free to AT&T customers only. Compatible device required.*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc.under the AT&T brand and not by AT&T Inc. Web Site Links: Related Media Kits: AT&T News Dangers of Text Messaging and Driving AT&T It Can Wait AT&T Facebook AT&T Puede Esperar