Final hh - 18.4.19 - icw vr experience xavier release

1. News Release
April 19, 2018
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
AT&T Brings Virtual Reality Experience to Xavier University
Striking 3D Experience Teaches Students the Dangers of Smartphone Distracted
Driving
CINCINNATI, April 19, 2018 — Xavier University teamed up with the AT&T* It Can Wait
campaign today to talk about the dangers of smartphone distracted driving.
Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1
People are doing much more than texting while behind the wheel.
To illustrate this for the masses, we brought a virtual reality experience to the atrium of
Xavier’s Fenwick Place. Students there came face-to-face with the very real dangers of
distracted driving through a memorial wall, a wall of keys representing lives lost and a wall
made to look like crushed car parts.
“It’s great to see AT&T – a technology company – using technology to combat something
that has become a very dangerous habit,” said Xavier University Police Chief Daniel Hect.
“Even when you’re alone in your car, you’re never alone on the road, and I truly hope that
Xavier students remember that after taking part in this It Can Wait experience today.”
“This is a busy, urban campus, with many students not only driving, but also walking with
cars alongside or in front of them,” said Hamilton County Safe Communities Coordinator
Sharon Garry. “All of us need to do a better job of putting our phones down when we hit the
ignition. Texting, taking a selfie, or commenting on a photo – it can all wait until we get to
our destinations.”
It Can Wait is a national movement urging drivers to keep their eyes on the road, not on
their phones—distracted driving is never OK. The campaign began with a focus on not
texting and driving. We’ve now expanded it to the broader dangers of smartphone use
behind the wheel.
Since its launch in 2010, the campaign has:
 Helped grow awareness of the dangers of smartphone distracted driving to nearly all
of those surveyed. 1
 Inspired more than 23 million pledges to not drive distracted.
 Collaborated with AT&T data scientists on research that shows how statewide anti-
texting laws impact the rate of texting while driving.
To learn more, go to ItCanWait.com.

2. April 19, 2018
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2
1 Online survey with 7,505 respondents (totaldistracteddrivers n=6,438) conducted by Kantar AddedValue. Ongoing survey,data
representedhere werecollected January 2017- December 2017. Nationalpanel sample(ages 15-54,drive,andhavea smartphone).
*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile
and high speed internet services. We have the nation’s largest and most reliable network** and the best
global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We
have TVcustomers in the U.S. and 11 Latin American countries. More than 3 million companies, from
small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at
about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at
youtube.com/att.
© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are
trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
marks contained herein are the property of their respective owners.
**Coverage not avail. everywhere. Basedonoverall coverage inU.S. licensed/roaming areas. Reliabilitybasedonvoice and
data performance fromindependent 3rd partydata.
For more information, contact:
Holly Hollingsworth
AT&T Corporate Communications
614-223-5711
holly.hollingsworth@att.com